#461 - AI Can’t Fix a Broken Product

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 26 June 2025

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

AI is powerful—but it can’t save a weak offer. In this episode of Built by Business, Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what’s broken. You’ll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.

Whether you’re just starting out or scaling up, this episode will sharpen your thinking about tools, strategy, and what really makes a product sell.

Need help figuring out whether you’re optimizing the right thing?

Request your Free Amazon Brand Audit at www.weavos.io

Transcript

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0:00.0	AI can write your listing, it can run your ads, but if your product is boring, confusing,
0:06.3	or low quality, all AI will do is help you lose money faster.
0:20.1	What's up guys? Welcome back to Built by Business. I'm your host, Andy Isam, where we talk about all things, Amazon, e-commerce, online business, entrepreneurship, a little bit of everything, whatever's on my mind, let's be honest. And in today's episode, we're going to talk about AI, artificial intelligence.
0:39.9	Over the last two years, we have seen a massive rise of the e-commerce automation movement,
0:46.5	as well as the false hope that it brings. AI tools have exploded. Helium 10 and Jungle Scout have
0:53.5	AI listing builders and optimization features. Perpetua
0:57.9	and Cortile have advanced AI ad optimization. Canva has AI image generation along with Adobe Photoshop
1:07.1	and other online AI content generation tools.
1:14.2	Chat GPT can write anything that you want.
1:17.2	Insert cards, emails, SOPs.
1:22.8	The fact of the matter is all of these tools save hours and hours of time. But in many instances, they can't save a bad offer.
1:27.3	If your product or offer suck, it's simply garbage in, garbage out.
1:31.6	Our motto of the day to put on our motto wall is AI can amplify, it can't alchemize.
1:39.0	AI can help you do more and less time.
1:41.5	It can help you come up with things you weren't already thinking about. But it's not
1:45.4	going to magically fix all of your problems. Here's three signs that you're using AI as a crutch,
1:51.3	but you have deeper problems with your product or your offer. Number one, your conversion rate
1:57.7	is still decreasing. Even after using AI tools to upgrade your images
2:03.6	or rewrite your title and bullet points on Amazon.
2:06.9	If you're improving the quality of your content and your conversion rate is still tanking,
2:13.0	that's not a listing problem, that's an offer problem.
2:17.2	Number two, you're running more ads, but not getting
	...

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