When you're juggling too much, you start forgetting the obvious. Your keys, your kids lunch,

that overdue bill. It's not because you're careless, it's because you're overloaded.

Amazon sellers do the same thing with their business. They're so deep in the day today,

they miss the big issues hiding in plain sight. In this episode, I'll break down what a real audit

uncovers and why it's the clarity check most brands desperately need.

Welcome back to Built by Business with Andy Isam. Today we're digging into something every serious Amazon seller needs to

understand how to properly audit your business. Whether you're doing it for growth, an exit,

or just clarity, you'll walk away from this episode knowing what to check, what to fix, and what to

stop ignoring. The most successful sellers treat audits as quarterly performance reviews for their business,

not as reactive damage control. Remember, you can't optimize what you don't understand. A lot of

the common myths with Amazon sellers are things like, I'm profitable because I have a positive

net payout. My tacos is low, so things are fine. My sales are growing,

so I must be doing something right. In reality, sellers are often leaving thousands on the table

in missed profit margins, wasted PPC ad spend, and overstocked inventory. Doing a quarterly

brand audit yourself or having another agency or team

audit your brand is like doing your scheduled vehicle maintenance. Sometimes we're so busy in our

day-to-day lives that we drive and drive and forget all the critical maintenance that we need to

be doing with our vehicles. And this is close to home for me right now because I recently started doing a lot of my own vehicle

maintenance.

And as I've hinted on my social media, it's probably one because I have four vehicles right now

for only two adult drivers and a boat.

So it's almost just easier for me now to change the oil, check fluids, replace air

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