One bad review on Amazon could kill your conversion rate.

But what if I told you some of those one star reviews never should have been there in the

first place?

And there's a compliant way to get them removed.

Welcome back to Built by Business with Andy Isam. In today's episode, I've got a special micro guest Shane Barker from Tracefuse.

And we're going to talk about how to remove the reviews that are killing your sales.

Because we all know that reviews build or break trust,

especially on Amazon. Most sellers think that once a negative review is posted, especially

early on for a new product listing, it's game over. But there's a lot of poor reviews that

actually aren't your fault.

And you can get those removed to refresh and re-boost your conversion rate.

And like I tell all of my clients and students, try to make sure you're at least that

4.3 star average.

When someone sees your product listing on Amazon, you want to make sure that at least

four and a half

out of five stars are filled in on those icons. So if your product listing has four stars

when it could have had 4.6, this is an episode for you. According to Power Reviews,

96% of shoppers who read reviews specifically look at the negative reviews before purchasing.

And one or two bad reviews showing up at the top of your review list can reduce conversion by 10 to 30%.

Most buyers are reading reviews to talk themselves out of buying a product.

And if your worst review is what they see first, you've probably lost the sale.

Now Amazon does allow removal of reviews, but only under specific conditions.

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