#440 - Amazon PPC in 2025: The Simplest Funnel That Still Works

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 5 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Amazon PPC in 2025 doesn’t have to be complicated. In this episode of Built by Business, Andy Isom breaks down the simplest ad funnel that still works for profitable growth on Amazon.

You’ll learn how to structure your campaigns using a three-stage funnel—discovery, conversion, and defense—while avoiding the over-complication that kills budgets. From auto campaigns to exact match winners, Andy reveals the weekly habits and optimizations his agency uses to lower TACoS and boost profit.

Perfect for brand owners, agency managers, or solo sellers looking to clean up their ad accounts in 2025.

Get your Free Amazon Brand Audit at www.weavos.io or DM Andy "audit" on social.

Transcript

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0:00.0	Everyone's over-complicating Amazon PPC right now.
0:03.4	AI tools, bit automations, 20 campaigns per skew.
0:07.8	But here's the truth.
0:08.9	The simplest funnel still works.
0:11.2	In today's episode, I'll show you exactly how to structure it, why it works, and what to ignore in 2025. Welcome back to Bilt by Business. I'm Andy Isam.
0:28.6	And if PPC has you second guessing every move, this episode is your reset.
0:33.6	Let's cut through the noise and rebuild your Amazon PPC strategy the way Amazon
0:38.5	intended it to work. Clean, effective, and profitable. Why Simple still wins in 2025? According to
0:47.9	Perpetua, brands running fewer cleaner campaigns saw a 22% lower A-cost on average in 2024, verse brands with over fragmented
0:57.5	ad structures.
0:58.9	Amazon's A10 algorithm favors structured, high converting PPC funnels over scattered visibility.
1:05.4	AI has made testing easier, but it's also made bad testing easier.
1:10.3	Don't fight Amazon's logic on this one. Use the
1:13.2	system the way Amazon wants you to. Here's the Amazon PPC funnel. That is still working today.
1:20.5	Let me break it down to you like you're a fifth grader. No offense. I love fifth graders. No, I don't,
1:25.6	I mean, I don't love fifth graders. That sounds weird.
1:28.7	Okay, let's get back to it. I'm going to explain this in as simple as terms as I can.
1:35.0	Think of Amazon ads like running a lemonade stand. You need to figure out three things.
1:40.8	Number one, who might want your lemonade? Number two, who actually buys your lemonade?
1:46.4	And number three, how to keep people coming back to buy more lemonade?
1:50.6	So there's three levels of this Amazon PPC funnel strategy.
1:54.6	We could call level number one the Explorer campaign.
	...

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