#439 - What Buyers Really Pay for E-Commerce Brands with Ryan Condie of Quiet Light

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 4 June 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most Amazon FBA sellers say they’re building to exit—but few are building a brand someone actually wants to buy.

Ryan Condie from QuietLight joins as a micro-guest to share real-world insights from buying and selling dozens of brands. He reveals the hidden red flags that kill deals—and what sellers can do now to prepare for a successful exit in the next 12–24 months.

In this episode, Andy and Ryan break down what buyers really care about when evaluating e-commerce brands for acquisition in 2025. From clean financials and profit margins to platform diversification and operational independence, you’ll learn what makes or breaks your brand’s valuation.

If you’re serious about building a sellable Amazon or e-commerce brand, this episode gives you the blueprint.

Reach out to [email protected] for a no-hassle, no-strings-attached valuation call. He's helped 7 entrepreneurs exit this year already.

Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to increase your brand’s value and exit potential.

Transcript

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0:00.0	If you're building your brand to sell one day, the truth is that buyers don't really care about your logo, your sales screenshots, or how much you love your product.
0:10.0	They care about one thing. What actually makes your brand worth buying?
0:15.0	What's up guys?
0:24.4	Welcome back to Built by Business with Andy Isam where we talk about all things Amazon
0:28.1	FBA, e-commerce, and building your brand.
0:31.8	And in this episode, we're going to talk about what buyers really pay for e-commerce brands.
0:36.5	You might be one of those brand builders or Amazon
0:39.0	sellers that's building to exit. And that's great. But hitting $1 million in revenue or having a
0:45.0	really pretty Amazon storefront or just frankly being on Amazon isn't necessarily going to
0:50.9	give you any sort of advantage or increased valuation.
0:55.3	Remember, buyers don't pay for potential.
0:58.5	They pay for proof and predictability.
1:01.7	I've been working with Ryan Condi from Quietlight over the past few weeks to get a clear
1:06.6	picture of the valuation of my own brand and ask them to come on the podcast and share
1:10.8	some advice for sellers who are building to come on the podcast and share some advice
1:11.5	for sellers who are building to sell in the next 12 to 24 months. Ryan Gonda here with Let's Buy
1:17.3	Business. I'm from a Let's Buy Business podcast and also an online business broker with Quietlight
1:21.4	at Quietlight.com. I built several brands from scratch. I sold five companies. I bought eight
1:26.7	and I've had five FBA brands
1:29.2	over the years. So I've spent a lot of time in the FBA world, just for e-commerce in general.
1:33.5	We're going to hear a lot more insightful comments from Ryan who has built and sold multiple brands
1:38.8	in today's episode. Let's break down what really moves the needle when it comes to
	...

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