#455 - How to Build a Business That Doesn’t Steal Your Life with Richie Norton

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 20 June 2025

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into:

What’s one mindset shift or system you've used to make sure your business serves your life—not the other way around?
What’s one piece of advice that sounds smart—but actually holds entrepreneurs back?

This can serve as a good refocus session to align your ideal lifestyle first, and then do the things that fit within your life.

All my resources: www.andyisom.com

Richies resources: https://richienorton.com/

Transcript

Click on a timestamp to play from that location

0:00.0	What if your business didn't feel like a second job?
0:03.0	What if it actually gave you more life instead of taking it away?
0:14.8	Welcome back to Built by Business with Andy Isam.
0:17.5	In this episode, we're going to talk about how to build a business that doesn't
0:21.4	steal your life. And I've got a special micro guest for you guys today. My good friend,
0:26.8	Richie Norton. I actually go way back with Richie. I can't remember exactly the year, but I feel like
0:32.8	it was probably around 2021 that I actually paid for mentorship. I was really getting into going full time
0:42.0	with my online business. I was reaching that point where I was going to quit my full time job of
0:46.8	five years and I was going to go all in on, you know, entrepreneur life, whatever, managing,
0:52.3	owning my own business. And it was a scary transition. And for me,
0:57.0	I really wanted to make sure that I understood the core reason of why I wanted to make that leap.
1:03.8	And if you don't know Richie Norton, he's written a lot of awesome books that focus on designing your
1:08.2	life first and then designing your business around your life.
1:12.9	Most of the time, I think we get it backwards, where we focus so much about business, business,
1:19.4	thinking that if the business works, if the money comes, then I will be able to live whatever
1:25.5	life I desire. But Richie takes a very dramatic opposite approach.
1:31.0	Think about your desired lifestyle first and then start your business or design your
1:36.0	business in a way that works around your ideal lifestyle.
1:41.1	Before we dive into the meat of the episode, something that I've done personally
1:45.6	to make this tweak within my own business, to win back more of my time, is to simply focus on
1:52.7	what works. I'm someone who falls victim to the shiny object syndrome. And even though I may be
1:59.0	focused on my specific business and I'm not really
	...

Transcript will be available on the free plan in 1 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Andy Isom | Amazon FBA Seller & Agency Founder, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Andy Isom | Amazon FBA Seller & Agency Founder and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.