#434 - Your Conversion Rate is Lying to You
Selling on Amazon with Andy Isom
Andy Isom
4.9 • 816 Ratings
🗓️ 30 May 2025
⏱️ 16 minutes
🧾️ Download transcript
Summary
In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.
You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to track weekly to know if your product is truly converting well.
If you're optimizing your listing, running ads, or just wondering why your sales aren’t matching your metrics, this episode will give you the clarity you need.
Book your free Amazon brand audit at www.weavos.io to get 3 custom action steps to improve conversion, visibility, or sales—without chasing vanity metrics.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You log into your Amazon seller account, you see your product is converting at 18% and you think, cool, I'm doing well. |
| 0:07.6 | But that number might be misleading. |
| 0:18.7 | What's up, guys? |
| 0:19.7 | Welcome back to Built by Business with Andy Isum. We've got another Amazon |
| 0:23.8 | specific episode for you guys today. Your conversion rate is lying to you or it could be misleading |
| 0:30.5 | you depending on what conversion rate you're looking at. Because on Amazon conversion rate isn't |
| 0:37.0 | always what you think it is. And if you're |
| 0:39.4 | using the wrong conversion rate or reading it out of context, you might be wasting time trying to |
| 0:45.1 | optimize things that aren't actually broken. So today we'll break it down super simple. We'll talk about |
| 0:50.3 | what CVR or conversion rate actually means the three versions of conversions |
| 0:56.4 | Amazon shows you, how those numbers can get distorted a little bit and how to actually know |
| 1:01.5 | if your product is converting well compared to the competition. First of all, what is conversion |
| 1:07.0 | rate? There's two really, really important rates on Amazon. The first one is |
| 1:13.9 | click through rate, which you'll see abbreviated commonly as CTR. That's the percentage of people |
| 1:19.7 | that see your product listing in the Amazon search results or on an ad and click on it. So that's |
| 1:26.7 | the first important metric, but we're not going to |
| 1:28.1 | really go deep into that on this episode. The second important metric is the conversion rate or |
| 1:33.0 | CVR. That's the percentage of people that are viewing your product listing now because they've |
| 1:39.1 | clicked. What percentage of those people actually purchase the product. So once you kind of pair those two |
| 1:45.8 | rates, click through rate, conversion rate, that's how you really, really start to optimize |
| 1:50.4 | and improve sales for your business. So to keep it really simple, you can think about conversion |
| 1:55.3 | rate as how many people visit your product listing or your website, your sales page, |
... |
Transcript will be available on the free plan in 27 days. Upgrade to see the full transcript now.
Disclaimer: The podcast and artwork embedded on this page are from Andy Isom, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Andy Isom and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.