Most businesses fail in year one, not because they don't have potential, but because the founder

runs out of belief.

If you're thinking about quitting, this episode is your sign to hold the line.

Let me explain why it gets better after 12 months and what's really waiting for you on

the other side. When I launched my first online business, it took almost two years before I really made any money.

That was back when I started my Learn How YouTube channel.

And I know a lot of you who've listened to my podcast over the

years have heard this story. But a couple years after I got married and I was wrapping up my

college degree, I opened an LLC in my name, transferred $2,000 of our personal finances into

this business bank account. And I told my wife Taylor at the time, I would only use that money to try to build my online business and I would never transfer any more personal income into that bank account.

And to this day, almost 10 years later, I've never transferred personal finances into this business bank account.

And thankfully it's grown a lot bigger beyond those original

$2,000. But the first two years of posting videos on YouTube were a grind. I probably

posted well over 100 videos over the first year or two before I ever made my first dollar from

YouTube AdSense. And is a similar type of story with our e-commerce brand,

Remi & Rue. It was a good eight to 10 months before we ever made any sort of profit from our

sales, at least any type of profit where we could pay ourselves. We didn't take our first paycheck

until we had been selling for 18 months on Amazon. And that's

not including the nine months we spent building, creating the product, and getting ready for

launch. Year one feels so hard because you're learning and doing at the same time. Regardless

of what your online business is, you're expected to be a marketer, operator, designer, accountant, all with no experience.

It's really hard to know what's a real signal versus noise in your business.

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