Your competitor just gave you the playbook.

It's right there in the title, the images, the reviews.

You don't need to guess what works on Amazon.

You just need to look.

Welcome back to Built by Business. I'm your host, Andy Isam, where we are one of, if not the only podcast out there, posting daily episodes to help you build your Amazon, e-commerce, or online business.

If you're already a brand owner, we're usually so focused on our own brand that we forget to study what's actually working.

Most sellers either blindly copy competitors or ignore them completely.

The real opportunity lies in learning patterns of success, not stealing features.

In my previous episode, I ended with a very controversial statement that while Helium 10 and Jungle Scout are really good powerful tools,

your gut is probably the most powerful tool you have. However, to take that one step further,

winners study their market deeply using all the tools at their disposal, and they use their gut to take action on the opportunity that can't be quantified.

Losers rely solely on their gut, solely on their intuition, blindly think that they know their customers.

They know what people will want.

Brand owner bias is extremely dangerous.

One of the quickest ways to failure is to assume you know what's going to happen when you're doing

something for the first time that you've never done before, whether that's cliff jumping or

launching a product on Amazon. And like I said in the title of today's episode, success leaves clues.

Don't be afraid to learn from other successful brands and products on Amazon.

Tools like Helium 10 and Jungle Scout allow you to see on-product listing pages,

sales history, price changes, bestseller rank over time.

Use this information to learn what the top brands and products are doing to be successful.

I've done this recently with my students in my coaching Q&A calls with the Edamomame Snacks brand.

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