#451 - Who, Where, When: A Hiring Blueprint for Brand Owners with Michael Jordan

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 16 June 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

Hiring the right team is one of the biggest challenges brand owners face—especially in the early stages of growth. In this episode of Built for This, Andy Isom is joined by Michael Jordan, co-CEO of Bad Marketing, to break down a smarter hiring strategy for e-commerce and Amazon sellers.

We dive into which roles to hire first, where to find top talent outside of the usual “go hire a Filipino VA” playbook, and how to scale your Amazon or E-Commerce team globally without wasting money. If you’re ready to stop doing everything yourself and start building a team that actually moves your brand forward, this episode is your blueprint.

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Transcript

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0:00.0	If your entire hiring strategy is go find VA in the Philippines, you're probably missing out.
0:07.0	There are other ways to build a global team that can help move the needle even more for your brand.
0:13.0	Today we're going to break down who to hire, where to find them, when to bring them on with a special guest, who is not, unfortunately, the best basketball player of all time.
0:28.9	What's up, guys? Welcome back to Built by Business with Andy Isam. If you're running a brand
0:37.8	solo right now and feeling the weight, this episode is for you. Today, we've got a special
0:44.7	micro guest, the one and only Michael Garnet. Not the best basketball player of all time from the
0:53.6	Chicago Bulls, but one of the co-founders of
0:56.3	bad marketing who has a lot of knowledge about hiring, when to hire, where to hire, how to hire.
1:03.2	So we're going to share some thoughts from him in today's podcast episode as well.
1:06.8	A common myth when it comes to hiring, especially as a small business or brand owner, is that you just need to hire a VA and hand everything off.
1:16.1	And most people are hiring VAs from the Philippines using a platform like Online Jobs PH.
1:22.7	Now, I have found some amazing virtual assistants in the Philippines over the years, and I've also found a lot of
1:27.7	them who simply did not work out. And I've recommended Online Jobs PH to a lot of people. In fact,
1:33.7	I've actually met the founder of Online Jobs PH randomly at Lake Powell on his very nice ski boat.
1:40.7	But if you simply hire without structure, that can lead to chaos. Your first hire should serve
1:46.7	your biggest bottleneck, not your biggest annoyance. You also want to make sure you're hiring
1:53.0	the right person for that job, not just the first person you find or the lowest cost person out
2:00.3	there. The secret is starting
2:01.6	to get out, but there's a lot of places around the world with great quality talent at an affordable
2:08.3	price. And it's not just in the Philippines. Now, the Philippines is great for admin work,
2:15.1	customer service, and basic generalized virtual assistant tasks. I found that one of the
2:21.3	best benefits of Philippine virtual assistants is that they can speak very good English. So if you're
	...

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