#444 - How to Compete Without Competing: The Art of Zero-Opposition Positioning

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 9 June 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most Amazon sellers try to compete on price, reviews, or ad spend. But in 2025, the smartest brands are avoiding direct competition altogether—and winning with better positioning. In this episode, Andy Isom breaks down the “zero-opposition” framework to help sellers stand out, carve uncontested niches, and build brands that convert on the strength of their identity—not just their specs.

Learn how to identify unique angles, tap into overlooked personas, and optimize your listing for differentiation—not commoditization. Plus, hear real-world examples from Andy’s agency and prompts to help you reposition your own product today.

Get a free Amazon brand audit at www.weavos.io

Transcript

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0:00.0	Everyone's fighting for the same keywords, the same customers, the same spot in the search results.
0:05.6	But the biggest winners on Amazon, they're the ones who find ways to win without even entering the fight.
0:19.6	What's up guys? Welcome back to Built by Business with Andy Isam.
0:23.0	Today's episode is about a strategy called Zero Opposition Positioning.
0:27.6	The idea is all about finding ways to win without competing on price, reviews, or even advertising.
0:33.4	We'll talk about how to sidestep crowded keywords, how to find the angle your competitors
0:37.4	are blind to, and what it looks like to carve out your own space in the marketplace. We'll talk about how to sidestep crowded keywords, how to find the angle your competitors are
0:37.6	blind to, and what it looks like to carve out your own space in the marketplace.
0:41.7	Why competing on the obvious makes you invisible.
0:45.1	Most sellers follow a predictable playbook.
0:48.7	Search for high volume keywords.
0:51.3	Launch the same product with slightly better photos. Compete on price. Bleed slowly on
0:58.3	PPC. Let me ask you this. If your product shows up in a sea of lookalikes and you're not the cheapest or the
1:05.5	best reviewed, why would a shopper choose you? You can't win long term by blending in.
1:12.3	You win by standing out.
1:14.3	And to stand out, you need positioning, not just a better product.
1:19.8	If you enter a battle already being fought by a hundred others, your only hope is to outspend
1:24.2	or outlast.
1:25.5	Better to find a hill that no one else is fighting on.
1:29.4	What does positioning actually mean?
1:31.9	Positioning isn't just your branding, your logos, your colors. It's how you define your
1:36.8	product in the mind of the buyer, especially relative to alternatives. For example, the product
	...

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