With all the D to C hype, influencer launches and TikTok shop trends, it's easy to overlook the one platform that still teaches you everything you need to succeed in e-commerce.

That platform, of course, being Amazon.

If I had to start over learning e-commerce from scratch, I wouldn't launch a Shopify store,

I wouldn't build a ClickFunnels page, I would launch on Amazon.

And here's why.

Everyone is chasing the hot platform, but few people are actually mastering

fundamentals of e-commerce. It's very easy right now to get seduced by TikTok shop

virality or influencer-led D-to-C brands, complex paid ad funnels and branded websites.

But if you want to actually learn how to run a real e-commerce business,

Amazon still teaches you faster, cheaper, and deeper than anywhere else.

Here's five things that Amazon teaches you that most platforms don't. Number one is offer market fit. You will know immediately on Amazon if people want your product because there's already

traffic. You don't need to spend $5,000 on Instagram ads just to test the demand. See if your product fits in the market.

On Amazon, the market is there. And the beauty of Amazon is there are tools that will show you

exactly the size of the market that's there. You'll know exactly how successful every competitor is.

You'll know who your number one competitor is. You'll know exactly how many

units the person who sells for $20 is getting. You'll know exactly how many sales the person with

the best main image is getting. You don't get that level of data with a Shopify store. It may take

years and thousands and thousands of dollars on meta ads to even have somewhat

of an inkling if your product is a good fit for your market.

Second lesson Amazon teaches you.

Real conversion rate pressure.

When you have a product on Amazon, you're selling right next to competitors with

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