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Boutique Chat

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5848 Ratings

Overview

Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.

395 Episodes

Five Minute Friday: Building a Dream Team: Hiring, Training, and Empowering Staff for Your Boutique

We have a special host for today's Five Minute Friday episode! Melodie van der Baan, Co-founder and CEO at Max Retail (and Boutique Hub partner), joins us to share key insight into hiring and training staff. Whether you have one employee or 100, Melodie's tips will help at the beginning of your boutique journey and as you scale up. Resources:  Max Retail Join The Boutique Hub Community  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 31 January 2025

#644: Money Matters: Financial Basics Every Small Business Owner Should Know

Transforming your financial future isn’t as hard as it may seem. My guest today is Hilary Hoff, a seasoned financial advisor with a rich background in corporate finance, and she joins the show today to discuss the six pillars of financial planning. She breaks them all down in practical, actionable ways that will help you take control of your finances. Hillary Hoff: Website | Facebook | Schedule a Consult Call Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 28 January 2025

Five Minute Friday: How to Maximize Your 2025 Boutique Boss Planner

Today, I’m going to help you jump-start your year with your planner. Whether you’re using the Boutique Boss Planner we created specifically for small business owners or a different one, this episode is all about maximizing your prep to not just create a plan—but to plan smarter. Resources:  2025 Boutique Boss Planner Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 24 January 2025

#643: From Affordable to Unforgettable: The Power of Experience-Based Sales

How you make people feel about what they buy from you—and how they buy it—is a huge part of what makes a boutique successful. In this special episode featuring Ashley Donnell of The Babe Standard, we’ll be chatting about the value of selling experiences. Ashley has been particularly successful in this area, so don’t miss hearing her valuable tips! Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: The Babe Standard: Website | Instagram Ashley Donnell: Instagram Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 21 January 2025

Five Minute Friday: The Vision Board Effect: How to Design Your Dream Life

Are you ready to design your future? As we step into 2025, now is the perfect time to reflect on who you want to be and what you want your life to look like. So, in this Five Minute Friday episode, we explore the power of vision boards—why they work, how they help you stay focused, and how to use them to turn your dreams into reality. Tune in to discover how a vision board can be the first step in creating the life you truly desire. Resources:  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 17 January 2025

#642: Six Layers to Retail Success: Build a Business That Lasts

Are you struggling to identify what’s working (and what’s not) in your business? If you are looking for clarity on where to focus in order to scale effectively, this episode is exactly what you need! I’ll be breaking down the six key layers to success in retail, providing you with actionable strategies for building a strong, resilient, and sustainable business that can thrive in the long term. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 14 January 2025

Five Minute Friday: 10 Resolutions to Revolutionize Your Retail Game in 2025

It's that time of the year: the time for New Year's resolutions. So today, I'm sharing my top 10 resolutions for retailers in 2025. Listen in to hear my real—and direct—take on what goals we should all aim for in the coming year. Resources:  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 10 January 2025

#641: Holiday Retail Wrap-Up: What Worked, What Didn’t, and How to Plan for 2025

It’s time to unpack what worked and what didn’t this past holiday retail season—and figure out how to put that information to great use now, while it’s fresh. After talking to hundreds of retailers over the last few weeks and analyzing their successes and what they would be doing differently this next year, I have some valuable information to share with you! Listen in to hear how to start planning for the next seasons, what to focus on, what changed, and more. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 7 January 2025

Five Minute Friday: Best Year Yet: Retail Success Strategies for 2025

Ready to crush 2025? In today’s Five Minute Friday, I’m giving you an exclusive peek into how to set your year up for success, as well as how we've seen hundreds of retailers do the same year after year through our Best Year Yet Challenge. This challenge is an opportunity to come together with others in the industry to connect, share what’s working, and set yourself up for a winning year. And it's completely free! So tune in to learn how to make 2025 your best year yet. Resources:  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 3 January 2025

#640: Boutique State of the Union: Lessons from 2024 and Strategies for 2025

Are you ready to reflect on the lessons of 2024 and prepare for an incredible 2025? In today's episode, I’m excited to bring you a year-end wrap-up filled with insights, strategies, and actionable tips to set your business up for success in the year ahead. Listen as I dive into the highs and lows of 2024, including the impact of election-year consumer behavior, the rise of the boutique creator economy, and how lean strategies helped businesses thrive despite challenges. We’ll also look forward to 2025 and explore how to test new ideas, embrace the numbers, and focus on building community and trust. This episode is packed with inspiration and tools to help you start the new year with clarity and confidence. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Best Year Yet Retail Bootcamp 2025 Boutique Boss Planner  Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 31 December 2024

Five Minute Friday: Turning Emails into 24/7 Sales Machines: 5 Must-Know Strategies for Boutique Owners

Today we have a special guest hosting Five Minute Friday! Lou Mintzer from Grid & Pixel is here to share how email marketing can supercharge your business. He’s breaking down simple yet powerful strategies to turn your emails into a 24/7 sales machine. Tune in to discover what you can do to generate constant sales—without being tied to your desk. Resources:   Grid & Pixel Join The Boutique Hub Community 

Transcribed - Published: 27 December 2024

#639: End-of-Year Retail Reset: A Guide to Reflect, Plan, and Thrive

It’s time to set yourself up for success in 2025! As we reflect on this past year and all of its ups and downs, it’s important to think about what we need to work on to improve in the coming year. So, in this episode, I’m sharing five must-do things that you need to focus on and four key metrics I recommend keeping close track of as we move into the new year. Resources:  Best Year Yet Retail Bootcamp 2025 Boutique Boss Planner Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube     

Transcribed - Published: 24 December 2024

Five Minute Friday: Stock Photos are Killing Your Brand

"Why is my business not working?" Many times when I'm asked struggle questions like this, I investigate to try to help—and I find a website filled with stock photos. So I'm here to tell you: stock photos are killing your brand. They make you look like everyone else, so there is no way to differentiate your brand. So what should you do instead? Listen in to today's Five Minute Friday to find out! Resources:   Join The Boutique Hub Community 

Transcribed - Published: 20 December 2024

#638: Building Community, Balancing Chaos, and Embracing the Entrepreneurial Journey

If you battle with ADD or ADHD and are looking for tips and resources to thrive through it, this episode is for you! Today we are joined by Danielle Resseguie, owner of Ruby Joy Boutique, to discuss the challenges and solutions she has found in her entrepreneurial journey as she battles ADD. Don’t miss this incredible conversation on dealing with the demands of business growth, how to set yourself up for success, the value of processes, and more. Resources:  Danielle Resseguie : Website | Instagram Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 17 December 2024

Five Minute Friday: Trademarking Your Business

Have you trademarked your business yet? This should be one of the very first things you do if you want to build a business to last. But before you do, in today's Five Minute Friday, I'm sharing a couple of quick things you should do when trademarking your business. Listen in to learn how to make sure you are being smart when protecting your business. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 13 December 2024

#637: Revolutionizing Sales: What Inside Sales Can Do for Your Business

What do you think of when you hear the word "sales"? If you're one of the many people who think it’s all about pushy tactics and empty pitches, think again. In this episode, I'm joined by Dawn Grooters, founder of Broken Vessel Sales Solutions, who's here to break down how inside sales can help you recapture lost dollars and transform your sales strategy—without the stigma that often gets associated with selling. Resources:  Dawn Grooters: Website | Instagram Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 10 December 2024

Five Minute Friday: Reshoot Restyle Repost

What do you do when you find yourself looking at a ton of unsold inventory? Be honest—do you fall into the common trap of buying more stuff and telling yourself that the new items will sell better? If so, you're not alone. But you are stopping yourself from taking the time to figure out why the original inventory didn't sell, which is a very important step for running a leaner, more profitable business. So for today's Five Minute Friday, I'm sharing simple steps to help you get off the hamster wheel of compulsively buying and start taking control of your inventory. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 6 December 2024

#636: From Burnout to CEO: Building a Business with Purpose and Balance

Struggling to get the high-level support your small business needs? You’re not alone. Many small business owners struggle with this same thing, often piecing together information and hustling through challenges on their own. Enter Racheal Cook, Founder & CEO of the CEO Collective, who’s dedicated to changing that. In this episode, Racheal shares her mission to empower CEOs and small business owners with the tools and strategies they need to thrive. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources:  Rachael Cook: Website  Pink Friday 2024  Pink Friday Map  2025 Boutique Boss Planner   Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 3 December 2024

Five Minute Friday: Holiday Retail Tip: Promotions vs Sales

Today's topic is one I'm hoping will save you a lot of stress this holiday season! Too often, I see retailers hustle, hustle, hustle during this time of year, but they're chasing the wrong goal—and missing out on precious holiday moments with their loved ones for nothing. So in this episode, I'm breaking down why you should not be aiming to sell more than you did last year, and what you should be aiming for instead. I also cover how to think about promotions vs sales so you can use both to make sure you're coming out ahead this holiday season. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 29 November 2024

#635: Mastering Storytelling to Build a Memorable Brand

Should you work with influencers? What’s it like to work with influencers? Why don’t influencers support small businesses? Or do they? Flourish in Frills owner Geordian Abel has the answers to these common questions and more, and she joins us today to shed light on how to leverage influence in your own business. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Geordian Abel: Website Pink Friday 2024 Pink Friday Map Join The Boutique Hub Community 2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 26 November 2024

Five Minute Friday: Pink Friday: Support Small First

It's Pink Friday! This is the day when we see small business owners of all types coming together to collaborate and encourage the mission of shopping small first. And what better way to celebrate small businesses than breaking down how to calculate a very important number for every small business? I'm talking about your local economic impact. Listen in to learn how to figure out this number for your business, as well as how to use it to spread the word. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 22 November 2024

#634: The Impact of Shopping Small First

Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. Listen in to get informed, get tuned into the community, and get excited!  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Pink Friday 2024 Pink Friday Map Join The Boutique Hub Community 2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 19 November 2024

Five Minute Friday: Holiday Retail Tip: USPS Shipping Cutoff

I'm back with another quick tip for holiday promotions! Today's is all about the shipping cutoff date for the USPS this holiday season, which is one of the very first dates you should mark down in your marketing calendar. As you're planning out promotions, events, social media, etc., there is a huge opportunity for you to capitalize on this date. How? Listen in to find out!  Resources:   Join The Boutique Hub Community 

Transcribed - Published: 15 November 2024

#633: Designing with Purpose: Crafting Products that Spark Joy and Connection

Today I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Taylor Elliott: Website | Instagram | Facebook Profit First by Mike Michalowicz  2025 Boutique Boss Planner  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 12 November 2024

Five Minute Friday: Holiday Retail Tip: Make It Easy

What are you doing to make your customers' lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 8 November 2024

#632: Staying In Your Lane: Building a Business Without Debt

Sometimes we get sucked into thinking bigger is always better and assume that it takes massive amounts of debt to start a successful business—but that’s not necessarily the case. Mary Hill of H2G Boutique joins the show today to talk about how she has built her business without using debt. You will hear how she uses cash, how she does inventory, why she pays herself first, and her long-term strategy for growth.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: H2G Boutique: Website | Facebook   Profit First by Mike Michalowicz  2025 Boutique Boss Planner  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 5 November 2024

Five Minute Friday: The Power of Your Company Scorecard

Today's topic has made such an impact on how I run my own business, as well as how I coach others to run theirs. What are we talking about? Your company scorecard! Listen in to learn how to implement this simple little strategy, how it can improve your business, and more. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 1 November 2024

#631: The Power of the Pivot: Navigating Big Shifts in Business

Recognizing when it’s time to make a shift in your business is key when it comes to building a long-lasting and successful career, and my guest today is a testament to that. Lori Harder has built incredible things, overcome the odds, and shown how to pivot and reinvent your personal brand and business in an effective way. In this episode, she shares from her own experiences and difficult leadership moments that have allowed her to pivot successfully. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Lori Harder: Website | Instagram | LinkedIn gloci 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 29 October 2024

Five Minute Friday: Negotiating Your Lease: The 3 Essentials Every Retailer Must Know

This episode is the first of a new style of Five Minute Fridays! At The Boutique Hub, we're surrounded by incredible industry experts, and in the spirit of community over competition, I want to start introducing their voices to you. So, every few weeks, some of these experts will be putting together their own Five Minute Friday episodes to share actionable tips that you can implement right away. Today's guest is talking to all of you brick-and-mortar store owners, breaking down how to get the most out of your lease. Make sure to tune in! Resources:   Pedal Retail Advisors 

Transcribed - Published: 25 October 2024

#630: From Burnout to Breakthrough: Getting Back to Basics in Retail

Change is inevitable in life, which is why it’s so important that we master the art of learning, growing, and evolving appropriately with each shift. My guest today is Kary Jackson, who has done just that. I have had the privilege of seeing how Kary’s business keeps evolving over time, and it's impossible not to admire her tenacity as she has grown and kept going through it all. Listen in as she opens up about dealing with personal life events while keeping her business going, transitioning from having a business partner to working solo again, and more.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique Resources: Kary Jackson: Website | Instagram | Facebook 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 22 October 2024

Five Minute Friday: Celebrating 2.5 Million Downloads: A Special Giveaway & Top 10 Episodes

In this very special Five Minute Friday episode, we have some celebrating to do! We have hit the crazy milestone of 2.5 million downloads, and it's all thanks to you, the listeners. I can't express how much I appreciate you for showing up for this podcast, but as a way to say thank you, I'm doing a giveaway for all kinds of goodies. Tune in to hear how to enter and to learn which episodes made our top 10 list! Resources:   Join The Boutique Hub Community  Boutique Hub Instagram  

Transcribed - Published: 18 October 2024

#629: Beyond the Boutique: The Business of Fashion

Are you curious about how to rise through the ranks in the fashion industry? In today's episode, I’m thrilled to have a conversation with Kelly Helfman, MAGIC. Kelly’s journey from customer service to overseeing one of the largest fashion trade shows in the world is nothing short of inspirational. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources: Learn more about MAGIC: https://www.magicfashionevents.com/en/index.html Kelly Helfman: Instagram | Website 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 15 October 2024

#628: A Heart for Retail: Supporting Stores in Times of Crisis

What does it take for local retailers to thrive after facing disasters and challenges? In this episode, Patrick Keiser, Executive Director of Heart on Main Street, shares how he founded the organization in 2022 to provide tools and resources to help Main Street retailers succeed within their communities. Patrick explains the pivotal role that retailers play in rebuilding hope after a disaster and how his mission has evolved since its inception. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Patrick Keiser: Website | Instagram   2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 8 October 2024

#627: The Power of Persistence: Navigating Failure and Finding Your Niche

What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Kelly Shiley: Website | Instagram | Facebook | Wholesale The Ideal Team Player by Patrick M. Lencioni 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 1 October 2024

#626: The Ultimate Guide to Efficient Planning for Retailers in 2025

Are you managing your business like a CEO or a hustling entrepreneur? In this episode, we dive into the difference between the two and how you can transition into being a more strategic leader. We’ll explore how to plan out 2025 efficiently, boost productivity, and make the most out of your time. Plus, I’ll give you a behind-the-scenes look at our 2025 Boutique Boss Planner—sharing practical ways to use it and track key data points in your business. Time is your most valuable asset, and this planner is designed to help you get more done and maintain consistency in your business operations. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: 2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 24 September 2024

#625: Consistency and Connection: The Keys to Boutique Success

Ever wondered how boutique owners create such successful brands? In this episode, Ashton Dockery, owner of Be You Boutique, shares her inspiring business journey, from the evolution of her brand to the strategies she uses to thrive in a competitive market. You'll learn about the breakdown of her business operations, the importance of maintaining a strong online presence, and how she balances both in-store and online sales. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Ashton Dockery: Website | Instagram | Facebook  2025 Boutique Boss Planner Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 17 September 2024

Five Minute Friday: Identifying Traffic Patterns

Whether you're an online business or a brick-and-mortar store, what I'm talking about today is one of the most important things you can do as a CEO and leader of your business. I'm talking about identifying traffic patterns—and then figuring out what's working and what needs improvement. Listen in as I share a couple of quick tips on where to look for this crucial information so you can get to work! Resources:   Join The Boutique Hub Community 

Transcribed - Published: 30 August 2024

#624: Maximizing Profitability and Peace During the Holiday Retail Season

Are you ready to maximize your holiday season? In today's episode, I’m excited to share with you a comprehensive guide to planning and executing a successful holiday business and marketing strategy. As the busiest time of the year approaches, it's crucial to get ahead and make sure your boutique is ready to thrive. Listen as we dive into the three main strategies for preparing your holiday season. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources: Holiday Marketing Masterclass Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 27 August 2024

Five Minute Friday: The Six Layers of Business

Do you ever feel like a squirrel? Like you have 10,000 things to get done all at once—and you don't know where to start? If so, today's Five Minute Friday is for you! Listen in as I break down the six layers of retail and explain how to assess where you are in each so that you can tackle the most important roles in your business first. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 23 August 2024

#623: Mastering Leadership: The Evolution of a Multi-Generational Boot Company

Building onto a multi-generational business and navigating the family dynamics and changes that come throughout the years is no easy thing. But Ryan and Jode Vaughan of Anderson Bean Boots have done just that! They join the show today to share their story of multi-brand ownership and how they are continuing and expanding upon a family boot legacy. Listen in as Ryan and Jode shed light on some of the most important experiences and insights that have allowed their business and family to succeed throughout the years.  Learn More About the Boutique Hub here: https://theboutiquehub.com/join/boutique/   Resources Featured In This Episode  Rios of Mercedes Family of Brands: Website Rios of Mercedes Boot Company: Website | Instagram | Facebook Anderson Bean Boot Company: Website | Instagram | Facebook Olathe Boot Company: Website | Instagram | Facebook Horse Power Boots: Website | Instagram | Facebook Macie Bean Boots: Website | Instagram | Facebook ----- Pink Friday 2024  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 20 August 2024

Five Minute Friday: The One Thing

When it comes to you being the CEO of your business and of your life, you want to be getting the most done every day. But how do you do that? By answering one simple question every day. Listen in to learn what that question is and why The ONE Thing by Gary Keller is one of the most impactful books I've ever read. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 16 August 2024

#622: From Influencer to CEO: Building an Authentic Community in Western Fashion

Today, I’m sitting down with Megan Ery, who has been a huge influence on the Western world and Western fashion. The owner of Turquoise in Style, Megan is opening up about her incredible turquoise business that has grown so much over the past year or so, as well as how she has encouraged that growth. You will learn how she has built such an engaged community, how she’s leveraged Facebook Lives, and how impactful a Facebook group of just about 5,000 people really is. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/   Resources Featured In This Episode  Megan Ery: Instagram   Turquoise in Style: Website   Pink Friday 2024  Join The Boutique Hub Community  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 13 August 2024

Five Minute Friday: Money is in the Merchandising

If there is one thing you can double down on this week to see some dramatic improvement in the excitement around the products you sell, it's your merchandising. So today, I'm going to take you through four ways merchandising is going to make you more money. This is something you can take action on right now, so don't miss this episode! Resources:   Join The Boutique Hub Community 

Transcribed - Published: 9 August 2024

#621: Discover Affordable Products at ASD Market Week

Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it's a must-know for every seller. You'll learn about the unique "neighborhoods" within the market and how to navigate them to find the best deals.  Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: ASD Market Week ASD Market Week LinkedIn ASD Market Week YouTube Stephanie Beringhele: Instagram | LinkedIn Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 6 August 2024

Five Minute Friday: Value vs Pride

Are you struggling to differentiate between value and price in your marketing strategy? In this episode, we dive into the crucial distinctions between these concepts and explore how understanding them can help you better serve your customers. We’ll discuss the common pitfalls retailers face when they fail to recognize the difference and why this understanding becomes even more critical when money is tight. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 2 August 2024

#620: Pink Friday 2024: The Shop Small First Movement

Are you ready to shine a spotlight on small businesses? In today's episode, I’m thrilled to welcome back Sarah Burks, Director of Education at The Boutique Hub to discuss one of our favorite topics—Pink Friday. As we gear up for the busiest seasons in retail, Sarah shares the story behind Pink Friday and how it has become a nationwide movement to support and celebrate small businesses. Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/ Resources: Pink Friday 2024 Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 30 July 2024

Five Minute Friday: How to Be a Good Retail Neighbor

Have you ever wondered how to be a good neighbor in the business world? In this episode, we'll explore what it takes to build positive relationships with neighboring retailers, product-based business owners, and wholesalers. You'll hear about the benefits of collaboration and how to handle difficult neighbors. Tune in to learn practical tips on fostering a supportive and cooperative business environment, regardless of how your neighbors respond. Resources:   Join The Boutique Hub Community 

Transcribed - Published: 26 July 2024

#619: Authenticity and Live Selling in Retail

Are you curious about what it takes to pivot from one successful business to another? In today's episode, I’m excited to bring you a conversation with Stefania Colucciello, the founder of WEDideas and Coastal Bloom. Stefania’s journey from owning a silk flower business to creating a thriving boutique is nothing short of inspirational. Resources: WEDideas Boutique: Instagram  Coastal Bloom: Website | Facebook | Instagram | Pinterest | TikTok  Join The Boutique Hub Community Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 23 July 2024

Five Minute Friday: Are You a CEO or an Entrepreneur?

Do you know the difference between being a CEO and an entrepreneur? Everyone starts their business as an entrepreneur, hustling and DIYing to solve problems and make progress. But eventually, to grow, you need to become a CEO who values systems and processes and understands the relationship between time and money. Today, we’ll discuss how to leverage your time to increase your income and provide three key questions to help you evaluate where you are on this journey and where you might be headed next.  Resources:   Join The Boutique Hub Community 

Transcribed - Published: 19 July 2024

#618: The Power of Community in Retail

Do you wonder how to balance personal challenges with running a successful boutique? In today's episode, I’m thrilled to have a conversation with Macie Kindler, the founder of The Flossy Peach. Macie’s journey is a testament to resilience and community-building, making her a standout in our industry. Resources: Macie Kindler: Website | Facebook | Instagram The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube Ashley Alderson: Instagram Boutique Hub Black Retail Bootcamp The Boutique Hub Membership Hubventory.com

Transcribed - Published: 16 July 2024

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