Boutique Chat

In this episode, Ashley sits down with Allie Falcon to unpack what it really looks like to build a recognizable brand rooted in story, style, and grit. Allie shares her journey from ranch life and handmade leather goods to manufactured apparel, wholesale growth, and a showroom at Dallas Market Center. They talk wholesale growth, brand consistency, and what successful boutiques do differently when they market brands with a story. Plus: Round Top with Junk Gypsy stories, pricing strategy, learning to say "no," and the legacy Allie hopes to leave. You'll learn: Why cohesiveness matters more than random "good products" when building a line sheet and wholesale presence How to move from handmade/custom work into a more sustainable model without losing your creative identity What boutiques do best when they market story-driven brands (and why displaying collections together matters) How wholesale can stabilize a business when social algorithms shift Two key business lessons: price for future wholesale now + know when to say no   Join The Boutique Hub Best Year Yet Allie Falcon: Website: Alliefalcon.com Instagram: @alliefalcon TikTok: @alliefalcon 🛍️ 10% off with code BHub Alliefalcon.com    ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 16 December 2025

In this Five Minute Friday, Samantha Conner continues our market conversation by diving into the actual product trends hitting trade show floors right now — and more importantly, how they apply across every retail category. From apparel to home + gift, children's, and even western, today's trends are crossing categories faster than ever. You'll learn: The bold color trends coming for 2026 The rise of faster trend cycles (every 8–10 weeks) and how to keep up without overbuying How cost-per-wear and cost-per-use are driving smarter buying decisions How pop culture moments are shaping what customers want next Why quiet luxury is fading and maximalist, personality-driven style is back    🗓️ Download the 2026 Tradeshow Calendar: 2026 Tradeshow Calendar   🛍️ Join thousands of retailers who've transformed their business with The Boutique Hub.    Join The Boutique Hub   Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 12 December 2025

Retail buying doesn't have to be overwhelming—or lonely. This week, Ashley sits down with Angela Schmook (Roadrunners, Reps Are Local Too) and Kelly Bristol (Just Gotta Have It, GHTA leader) to reveal why your local sales reps might be the most powerful, underused resource in your business. Fresh from the GHTA Conference in Park City, they break down how reps support retailers far beyond taking orders: helping with events, securing promos and exclusives, spotting local trends, and giving you insider knowledge you'll never get from ordering online. They also unpack the shift toward lifestyle retail—where home, gift, and apparel collide—and how to approach markets with confidence, even if you've never stepped inside a showroom before. You'll learn: What reps really do and why working with one is free How reps help you buy smarter, plan better, and spot trends early How showrooms actually work (and why you shouldn't feel intimidated) Why home, gift, and apparel are merging into lifestyle retail How to prepare for January markets and build stronger vendor relationships    🛍️ Join thousands of retailers who've transformed their business with The Boutique Hub.    Join The Boutique Hub   Angela Schmook & Kelly Bristol Website: repsarelocaltoo.com Instagram: @repsarelocaltoo Facebook: repsarelocaltoo  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 9 December 2025

Today, Samantha Conner kicks off a two-part Five Minute Friday series breaking down the lifeblood of every retail business: inventory. And to understand inventory, we're taking it all the way back to where it begins — trade shows and markets. In Part 1, Samantha uncovers the biggest 2026 trade show trends every retailer needs to know, whether you're selling apparel, home and gift, children's, western, or anything in between. With over 25 shows attended last year, The Boutique Hub team has a front-row seat to what's changing — and how you can plan smarter. You'll learn: Why there are more trade shows than ever and what that means for you The rise of niche markets and how they can serve your business How major shows are leveling up with education, activations, and immersive experiences What retailers should consider when deciding which shows to attend Why inspiration at market is becoming just as important as the product itself   🗓️ Download the 2026 Tradeshow Calendar: 2026 Tradeshow Calendar   🛍️ Join thousands of retailers who've transformed their business with The Boutique Hub.    Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 5 December 2025

What if 2026 could be the year you finally stop spinning your wheels and actually run your boutique like a CEO? In this episode, Ashley sits down with "Retail Professor" and denim twin, Sara Burks, to unpack their biggest retail predictions for 2026—from AI and Meta's new Andromeda algorithm to niching down, live selling, and building a content engine that actually works. Ashley and Sara share what they're seeing across thousands of boutiques, what's changing fast, and how the most successful store owners are planning now for a more profitable, peaceful year ahead. They'll also walk you through what to expect inside the Best Year Yet Challenge, happening January 6–8. You'll learn: Why AI is no longer optional—and how smart retailers are using it in every part of their business What Meta's new Andromeda algorithm means for your content, reach, and ad strategy How live selling and video can humanize your brand and deepen customer loyalty in 2026 How the Best Year Yet Challenge helps you map real strategy (not just wishful goals) for profit and peace all year long Why niching down is the only way to stand out, charge more, and build true brand authority Join the Best Year Yet Challenge - January 6–8 — three days of live Zoom sessions with Ashley, Sara, Jeff, and the Boutique Hub team  Best Year Yet Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 2 December 2025

Great visual merchandising doesn't just look pretty — it sells. In today's episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying behavior, and create an environment that keeps customers coming back again and again. You'll learn: How storytelling transforms the merchandising experience Simple in-store mistakes that lower your product's perceived value How to design purpose-driven zones that guide customers naturally Why lighting, height, textures & mirrors dramatically increase engagement How to create a store layout that reduces confusion and increases confidence   🛍️ Join thousands of retailers who've transformed their business with The Boutique Hub.    Join The Boutique Hub   Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 28 November 2025

Today, Western fashion designer and Rodeo Quincy founder, Quincy Eldridge joins the podcast to share how she turned her unique, hand-painted rodeo style into a nationally recognized fashion brand. From designing boots with Ariat at 18 to running four sales channels, four NFR booths, and now her first Las Vegas fashion show, Quincy opens up about grit, growth, family, and building a business with heart. Now preparing for her biggest year yet with four NFR booths, three semi-loads of inventory, a full team, and her first-ever fashion show in Las Vegas, Quincy opens up about what it really takes to grow a purpose-driven brand that stands out. You'll learn: How Quincy went from hand-painting tack in high school to collaborating with Ariat How she manages four business models: online retail, wholesale, live selling, and NFR trade shows How rodeo, grit, and "getting back on the horse" shaped her leadership and resilience Her merchandising playbook for building a booth people can't walk past How she balances business growth, motherhood, and family   Join The Boutique Hub Quincy Eldridge & Rodeo Quincy Website: rodeoquincy.com Instagram: @rodeoquincy  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 25 November 2025

Why is live selling exploding — and why does every retailer need to be doing it? In this Five Minute Friday, Sara Burks dives into one of the biggest shifts happening in retail right now — live selling. Live selling is becoming one of the most powerful ways to build trust, increase conversions, and reach more customers without adding more hours to your day. So, whether you're nervous to be on camera, unsure where to start, or convinced no one will watch — this episode will show you why going live is no longer optional for small retailers who want to grow. You'll learn: Common fears (camera, time, confidence) and how to get past them A simple, no-fuss Live Selling Starter Plan How to create themes customers actually care about How platforms like TikTok, Facebook, Instagram, and CommentSold prioritize live content The long-term benefits: authority, loyalty, engagement, and repeat buyers 🛍️ If today's episode sparked something in you—your next step is membership. Join thousands of retailers who've transformed their business with The Boutique Hub.  Click the link below and join today! 🩷 Join The Boutique Hub

Transcribed - Published: 21 November 2025

Pink Friday Week is finally here  — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season. Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic impact, and create a Pink Friday experience that brings in customers and strengthens loyalty.    You'll learn: How Pink Friday started — and why it changed the industry Why community over competition matters more than ever The meaning and power of your economic impact number How to calculate your 7X local impact (simple formula inside) Strategies to keep profit and peace through holiday chaos   Join The Boutique Hub  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 18 November 2025

On this Five Minute Friday, Amanda Fairley and Nikki Bogardus of PrismXI  join us to unpack one of the most transformative tools in personal style: color analysis. Nikki has spent sixteen years studying the science of color, and together, Amanda and Nikki break down how the right colors impact confidence, first impressions, shopping habits, and the way you show up in life and business. They explain why traditional four-season color analysis often falls short — and how the 12-season method creates a more accurate, inclusive, and empowering approach for every individual.  You'll learn: Why color creates the very first impression before anything else The three dimensions of color you must understand for an accurate result How knowing your colors saves money and simplifies your wardrobe The science behind why some colors flatter us and others distract How PrismXII's 12-season method is 3x more precise than traditional color analysis    💬 Connect with Prism Twelve Website: prismxii.com Instagram: @prismxii.color_style Facebook: PrismXII   Join The Boutique Hub

Transcribed - Published: 14 November 2025

Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust. We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed). You'll learn: A repeatable weekly content plan (markdowns → sneak peeks → launch → follow-up) How to segment email, SMS, and app notifications without spamming Vendor due diligence (manufacturer vs. distributor, reviews, model tells) How to address photo theft, educate customers, and avoid dupe/legal pitfalls Why "bigger isn't always better" and the storefront mistake Becca reversed fast   Join The Boutique Hub Retail Bootcamp   Bekah Turner & Pink Possum Boutique Website: Pinkpossumboutique.com Instagram: @shoppinkpossum @bekturner  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 11 November 2025

Today Ashley dives into one of her favorite phrases — "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year. Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you can do the same using your Retail Planner's tracking sheets. Whether you're managing your own social media or leading a team, you'll learn how to stop guessing and start growing. You'll learn: The key social media numbers that drive growth How to use your planner to track engagement, traffic, and sales Why "posting" isn't a goal — but conversions are How tracking leads to smarter marketing and stronger sales   🛍️ Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 7 November 2025

Pop-Ups, Mobile Boutique Life & Merchandising That Sells Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states. Brianna opens up about pivoting from handmaking baby clothes on Etsy to running a successful women's boutique on the road, what it really takes to make markets profitable, and the merchandising secrets that make customers stop, shop, and say, "I'll take the whole outfit." You'll learn: How Brianna pivoted from handmade baby clothes to a full-time women's boutique What 45+ markets a year really looks like — and how to plan them How to vet events, spot red flags, and find your perfect customer base Visual merchandising that sells: mannequins, layering, and storytelling through displays The tools, packing systems, and safety gear every mobile boutique owner needs   Join The Boutique Hub Retail Bootcamp   Brianna Williams & Wildly Midwest Website: wildlymidwest.com Instagram: @wildlymidwest Facebook: @wildlymidwest  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 4 November 2025

Do you love the satisfaction of checking things off a list? (Same!) Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip. You'll learn: Use annual, quarterly, and monthly checklists to stay on track Avoid burnout with intentional time-off planning Protect your digital assets and stop paying for unused subscriptions Create simple systems your team can actually follow Whether you're using the Boutique Boss Planner or your own notebook, you'll walk away ready to build a business that runs like clockwork.   🛍️ Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 31 October 2025

Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women.  Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, and how she protects her confidence in public as a founder, mom, and creator. You'll learn: The origin of Skimpies Why no manufacturer wanted to touch her idea — until one woman said yes The 8-second TikTok about a "front wedgie" that hit 6 million views Live selling with 3 viewers… to making real daily revenue and community loyalty  How she chose Marshalls/TJ Maxx as her first retail partner on purpose   Join The Boutique Hub 2026 Retail Planner   Bette Bentley & Skimpies  Website:skimpies.com Instagram: @skimpiesbrand TikTok: @skimpiesbrand  ____________________________ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 28 October 2025

Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's lessons into next month's wins. You'll learn: How to use the Month-in-Review to plan smarter, not harder What numbers and notes to track every single month How to analyze sales, inventory, and marketing performance The 3 pages that help you see what's really working Why reflection is the key to future growth   ✨Grab your planner today! 2026 Retail Planner Join The Boutique Hub Ashley Alderson: Instagram The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 24 October 2025

Today Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus: branding that sticks, metrics that matter, and lessons learned while growing a business and a family. You’ll learn: Website-first CX and automated ordering A repeatable photo workflow that drives conversions How to repurpose shoots across every channel Collabs that deepen brand (not just hype) Ops upgrades (barcodes/bins) and time-saving delegation Join The Boutique Hub 2026 Retail Planner Ryley Wimer & Savannah 7s Website: savannahsevens.com Instagram: @savannah7s --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 21 October 2025

If social media went quiet tomorrow, would your boutique keep selling? In this Five Minute Friday, we're joined by Bri and RP from Bloomly Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social. Social media algorithms change every day, but your email list is yours. Learn how to set up automated flows, segment smartly, and finally build a marketing system that sells — even when you're off the clock. Key Takeaways:  - The "3 Rs" of great emails: right reader, right reason, right now - The six must-have automated flows that drive passive revenue - How to segment smarter, not wider — and protect your deliverability - Design and timing tips that increase open rates and conversions Whether you're just starting your email list or optimizing for better results, this episode is a crash course in selling beyond social. ➡️ Learn more about Bloomly Digital at https://bloomlydigital.com/    📲 Let's stay connected:  👉 Join the Community: https://tbhub.co/joinpodcast 👉 DM us on Instagram: @theboutiquehub

Transcribed - Published: 17 October 2025

What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch. 🔑 What you'll learn - How Morgan grew online sales from 5–10% to 50% of revenue in a year - Why catalog ads are a top-of-funnel workhorse—and how to feed them - The "website first, floor second" workflow that prevents stock conflicts - Photography that converts: camera picks, natural light setup, and Lightroom basics  - Building trust online: clean brand, curated new arrivals, and onsite collections - Inventory planning when eComm ramps (wider vs. deeper, cash-flow realities) - Local love: simple Google traffic ads to lift foot traffic   Join The Boutique Hub Learn more about Boutique Hub Black   Morgan Lancaster & Ivy House Boutique Website: ivyhouseboutique.com Facebook: facebook.com/shopivyhouseboutique Instagram: @ivyhouseboutique --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 14 October 2025

In this week’s Five Minute Friday, Ashley Alderson reveals the missing link that might be holding your business back—employee reviews. If you’ve ever said “kids these days don’t work like they used to,” this episode will challenge that mindset and give you tools to lead better. Learn how to coach your team like a basketball coach, set clear goals, and raise leaders—not leavers. When your employees feel seen, heard, and supported, they become leaders in your business—not leavers. Employee reviews aren’t just a formality—they’re the key to building a confident, empowered, and high-performing team. Key Takeaways: The 3-question framework for stay interviews Why your team needs to know “the score of the game” How EOS and quarterly reviews bring focus and accountability How feedback conversations can unlock growth and buy-in Because when your team wins—you win.   📲 Let’s stay connected: 👉 DM me on Instagram: @ajalderson or @theboutiquehub 👉 Join the Community: https://tbhub.co/joinpodcast

Transcribed - Published: 10 October 2025

Are you planning like a CEO or just staying busy? In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits that make consistency inevitable. Ashley wraps things up with a guided tour through the 2026 Retail Planner (formerly the Boutique Boss Planner): sales and social tracking, checklists, monthly reviews, and how to use it with your manager or team. You’ll Learn The CEO mindset that frees up time and scales revenue The 4 lists that remove overwhelm and increase focus How to pair paper + Trello + Google Calendar Time-blocking/theme days that stick What’s inside the 2026 Retail Planner and why the monthly review pages drive smarter decisions 👉 Check out the 2026 Retail Planner for youself: 2026 Retail Planner Bundles & Member Pricing Members receive $10 off the planner and access to member pricing across Hub products and events. Check your member emails/Facebook groups for the code. Join The Boutique Hub ------ Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 7 October 2025

In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique? Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutique owner should take—from protecting your brand name and trademark to defining your ideal customer avatar and building a strong foundation. If you're ready to start your boutique the right way, this episode points you in the right direction—and the Retail Owner Basics program is here to walk you through every step. 📲 Learn more TODAY!  👉 RETAIL OWNER BASICS: https://tbhub.co/podcastrob  👉 Join the Community: Join the Boutique Hub ---------- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 3 October 2025

Want revenue you can count on—every month? In this episode, Ashley interviews Sarah Williams, the “queen of subscription boxes,” on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), margin targets, retention levers, tech stack choices, and the community strategy that keeps customers! What else we talk about: Pricing first: use AOV to set price; back products into margin Margins that work: start ~45%, scale to 60–67% with buying power Retention: why community + live video drove 94% lifetime retention Upsell math: “ultimate” tiers and high-margin add-ons that subscribers love   Join The Boutique Hub Sarah Williams & Launch Your Box with Sarah Website: Launch Your Box Facebook: SubBoxwithSarah-Facebook Instagram: @howtostartasubbox Additional resources for you! ➡️ Sarah's packaging cheat sheet ➡️ Curating a box experience --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 30 September 2025

Looking for fresh October marketing ideas to keep your boutique top of mind?  It’s time to kick off October with fresh marketing ideas!  In this Five Minute Friday episode, I’m sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your customers talking and connected. Because here’s the truth: only 3% of your audience is ready to buy right now—but engagement is what keeps the other 97% thinking about you until they are. From caramel apples and candy corn to haunted houses and pumpkin pics, these quick prompts will help you boost engagement and build stronger relationships with your audience this month. If you’re craving even more ideas, check out the Small Business Marketing Handbook or explore all the resources inside Boutique Hub Membership.  Join the Boutique Hub  Small Business Marketing Handbook ---------------------------------- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube  

Transcribed - Published: 26 September 2025

What if running your own Facebook ads could be the key to finally going full-time in your boutique? In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a full-time attorney to building her boutique into a thriving career. She opens up about the challenges of balancing work, family, and a side hustle, the importance of batching and knowing your numbers, and why learning ads transformed her business. Whitney also breaks down the myths about Facebook ads, explains why licensed products matter, and shows how ads fuel everything from inventory planning to social media. Whether you're still side-hustling or ready to take the leap, this episode is full of practical strategies and encouragement for boutique owners.   Join The Boutique Hub Learn more about Boutique Hub Black   Whitney Pope & Lolo Viv Website: loloviv.com Facebook: facebook.com/lolovivboutique Instagram: @shoploloviv --- Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 23 September 2025

Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they’ve worked so hard to build. In this episode of Five Minute Friday, Ashley Alderson shares the truth about trademark infringement and licensing agreements. Drawing from real-life examples in the retail industry, Ashley explains what every boutique owner needs to know to stay protected. Key takeaways from this episode: Why selling dupes is illegal, even if it seems harmless Common examples: NFL, Disney, Louis Vuitton, Starbucks, and more How licensing agreements work and what to look for as a retailer Practical steps to avoid costly legal mistakes Boutique owners put their heart and soul into building their brands. This episode is a timely reminder of how to protect that investment and avoid mistakes that could shut a business down overnight. Stay connected with Ashley and The Boutique Hub: Instagram: @ajalderson (Follow Ashley on Instagram) | @theboutiquehub Learn more: Join The Boutique Hub Community

Transcribed - Published: 19 September 2025

What does it take to turn a creative outlet into a thriving brand? Today I’m joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children’s apparel, and the lessons she’s learned about growth, marketing, and legacy along the way. Resources: Saltwater Boys: Website | TikTok | Instagram | Facebook Laci Hewett:  LinkedIn Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 16 September 2025

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand? It’s one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sales when you don’t have enough on the floor. In this episode, Sarah from The Boutique Hub breaks down the science of buying inventory using an Open to Buy Plan, so you can stop guessing and start investing wisely. 🔑 Key Takeaways: Why There’s No Easy Button Inventory decisions depend on seasonality, customer demand, and your current stock. Buying inventory is an investment, not guesswork. The 5 Reports You Need Sales, discounts, on-hand inventory, receipts, and on-order commitments. Run these reports by category (denim, sweaters, accessories, etc.) for accuracy. How an Open to Buy Plan Works Use your reports to calculate planned sales, markdowns, and ending inventory. Apply the formula by classification to forecast exactly how much to buy. Avoid Overbuying & Underspending Too much inventory kills cash flow. Too little inventory means missed opportunities. Finding balance protects profit and positions your store for growth. Not a member yet? These are the kinds of retail strategies waiting for you inside The Hub to help you grow smarter. 👉 Want more? Join The Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 12 September 2025

Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical strategies to build strong customer connections and drive sales.  Resources: Boutique Bestie Solutions: Website | Pinterest | Instagram | Facebook Kinsey Harris: LinkedIn Content Machine Sign Up Promo Sign Up Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 9 September 2025

In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: What’s the difference between a sale and a promotion? It’s one of the most common points of confusion in retail—and getting it wrong could be costing your business profit. In this episode, Sarah from The Boutique Hub explains how to tell the difference, when to use each strategy, and how to protect your margins while driving customer engagement. 🔑 Key Takeaways: What Is a Sale? A permanent price drop designed to clear inventory quickly. The faster an item sells, the more profitable it is. Avoid blanket discounts; instead, target products, vendors, or seasons. What Is a Promotion? A temporary price reduction meant to create urgency. Customers respond to short-term excitement without long-term devaluation. Items can return to full price once the promotion ends. Why the Difference Matters Misusing promotions as sales can erode margins. Sales should move old product out; promotions should drive traffic in. Using the right strategy helps protect profit, save employee time, and improve customer loyalty. Not a member yet? These are the kinds of retail strategies waiting for you inside The Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 5 September 2025

What if live selling could transform not just your sales, but the way you connect with customers? In this episode, I'm joined by Ciera Elledge of CommentSold to explore how boutiques can harness the power of social commerce. Ciera shares what sets the most successful live sellers apart, as well as how features like CommentChat, AI Clip Hero, and custom mobile apps give boutique owners the tools to work smarter, not harder, while keeping shoppers engaged and loyal.  Resources:  Learn more about CommentSold here.  CommentSold: Website | LinkedIn | Instagram | Facebook Ciera Elledge:  LinkedIn | Instagram Join The Boutique Hub Pink Friday 2025 Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcribed - Published: 2 September 2025

We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check. Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly mistakes like broken links or checkout issues. A simple monthly checklist can save you from losing sales and help your brand look polished and professional. 🔑 Key Takeaways: Run a Monthly Website Health Check Create a recurring checklist for your team (or yourself if you’re solo) to make sure your site is always up to date and error-free. Check for Broken Links & Outdated Menus Audit your navigation, announcements, and collections to ensure shoppers don’t end up on empty or irrelevant pages. Test the Customer Journey Funnel From product page to checkout, confirm that apps, widgets, and buttons are working on both desktop and mobile. Review Filters, Sizes, and Color Swatches Keep filters clean, product options consistent, and swatches updated so customers find what they want without frustration. Tune in and walk away with a quick system you can implement today. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 29 August 2025

What makes shoes a powerful addition to your boutique? Today, I’m joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA’s signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and Spring 2026. Resources:  MIA Shoes: Website | Instagram  Michael Strauss:  LinkedIn | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 26 August 2025

In this episode of Five Minute Friday, we’re answering one of the most asked questions inside the Boutique Hub: How do I go live and sell? If you’ve been nervous about starting live selling, or you’re not sure where to begin, this episode gives you the confidence and tools to just start. Live selling is one of the fastest ways to grow your boutique sales, engage your customers, and create urgency online. 🔑 Key Takeaways: Why Go Live? Live selling helps you connect with customers beyond your store hours. Creates urgency and FOMO that drives faster purchases. Lets customers see the real you and builds trust. How to Start Selling Live Don’t wait for perfect — start raw and authentic. Educate your customers on how to comment, claim, and pay. Choose the right platform (Facebook, Instagram, apps like CommentSold). Tools You Need to Succeed A tripod, ring light, strong internet, and hang tags for items. Optional: an assistant or fit models to show sizing and keep things moving. Marketing Your Live Sales Promote with texts, emails, and teaser posts. Be on time — just like you would opening your store. Repurpose your live by reposting or using watch parties to extend reach. Pro Tips to Boost Engagement Aim for at least 60 minutes to maximize watch time and sales. Play games, offer giveaways, and call on friends to comment and boost engagement early. Reward your community and have fun — customers buy when they enjoy spending time with you. Not a member yet? These are the kinds of strategies waiting for you inside the Hub to help you grow smarter.   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 22 August 2025

What would life look like without small businesses? Today, we’re diving into why they’re the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I’m joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore how to shift attention from big-box retailers to small businesses through Pink Friday, a bold, colorful event held the Friday before Black Friday.  Resources:  Sara Burks:  LinkedIn Pink Friday 2025 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 19 August 2025

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit. If you've ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory "spoils," and apply strategies to move product faster so you can keep money flowing through your business. 🔑 Key Takeaways: Understand What Turn Really Means Learn the definition of turn rate and how it measures how many times you sell through your inventory in a given period. Understand why a high margin doesn't always mean more cash—and why turn is a better cash flow indicator. How to Calculate Your Turn Use the simple formula: Total Sales ÷ Average Inventory at Retail. Identify your category benchmarks (e.g., women's fast fashion: 5–6 turns/year; luxury: 3.5–4.5 turns/year; home & gift: slower turns). Prevent "Spoiling" Inventory Learn the expiration dates for your category's inventory and when to take markdowns to free up cash. Recognize when merchandise is aging past its prime and how to move it before it becomes dead stock. Pro Strategies to Improve Turn Track your on-hand inventory monthly to know exactly how much cash is tied up on the floor. Invest in faster-turning categories to improve ROI. Use marketing tools—social media, email campaigns, store placement—to push slow movers before resorting to markdowns. Not a member yet? These are the kinds of strategies and tools waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Published: 15 August 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit. If you’ve ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory “spoils,” and apply strategies to move product faster so you can keep money flowing through your business. 🔑 Key Takeaways: Understand What Turn Really Means Learn the definition of turn rate and how it measures how many times you sell through your inventory in a given period. Understand why a high margin doesn’t always mean more cash—and why turn is a better cash flow indicator. How to Calculate Your Turn Use the simple formula: Total Sales ÷ Average Inventory at Retail. Identify your category benchmarks (e.g., women’s fast fashion: 5–6 turns/year; luxury: 3.5–4.5 turns/year; home & gift: slower turns). Prevent “Spoiling” Inventory Learn the expiration dates for your category’s inventory and when to take markdowns to free up cash. Recognize when merchandise is aging past its prime and how to move it before it becomes dead stock. Pro Strategies to Improve Turn Track your on-hand inventory monthly to know exactly how much cash is tied up on the floor. Invest in faster-turning categories to improve ROI. Use marketing tools—social media, email campaigns, store placement—to push slow movers before resorting to markdowns. Not a member yet? These are the kinds of strategies and tools waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 15 August 2025

What makes a gift feel truly unforgettable? Today I’m joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers. Resources:  Holly Hachman:  Website | Facebook | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 12 August 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools. Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit. 🔑 Key Takeaways: Know Where to Find Your Metrics Learn how to locate your on-hand inventory at cost and retail inside your POS or inventory reports. Find your operating expense % inside your Profit & Loss statement and calculate your markdown % using sales by discount reports. Get Clear on Traffic and Transactions Use Google Analytics to track e-commerce visitor data and a door counter for in-store foot traffic. Pull your daily transactions, sales by units, and total dollars from your POS sales reports. Prep for the Profit-Driving Formulas Ahead Discover how to calculate average inventory at retail and get the foundational numbers you’ll need for metrics like IMU, inventory turn, and more. Pro tip: Use Shopify’s ABC Product Analysis Report or Inventory Snapshot to get both cost and retail values in one place. __________________________________________________________ Not a member yet? These are the kinds of resources waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 8 August 2025

In this episode of Five Minute Friday, we're continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools. Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit. 🔑 Key Takeaways: Know Where to Find Your Metrics Learn how to locate your on-hand inventory at cost and retail inside your POS or inventory reports. Find your operating expense % inside your Profit & Loss statement and calculate your markdown % using sales by discount reports. Get Clear on Traffic and Transactions Use Google Analytics to track e-commerce visitor data and a door counter for in-store foot traffic. Pull your daily transactions, sales by units, and total dollars from your POS sales reports. Prep for the Profit-Driving Formulas Ahead Discover how to calculate average inventory at retail and get the foundational numbers you'll need for metrics like IMU, inventory turn, and more. Pro tip: Use Shopify's ABC Product Analysis Report or Inventory Snapshot to get both cost and retail values in one place. __________________________________________________________ Not a member yet? These are the kinds of resources waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Published: 8 August 2025

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he’s bringing that same passion and insight to the Hub. Resources:  Dane Cohen:  LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 5 August 2025

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he's bringing that same passion and insight to the Hub. Resources:  Dane Cohen:  LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Published: 5 August 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn’t just a performance stat—it’s your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales. 🔑 Key Takeaways: Use Conversion to Clarify What’s Really Happening Learn how to calculate conversion rate by dividing transactions by foot traffic or web visitors. Discover how this one metric helps you determine if you have a traffic issue or a sales opportunity. Stop Guessing—Start Tracking Track traffic daily with a door counter or Google Analytics. Use fluctuations to identify patterns and shifts in customer engagement. Diagnose Performance and Improve Strategy If traffic is steady but conversion is low, focus on improving in-store experience, team training, and product relevance. If conversion is high but traffic is down, prioritize driving new visitors to your store or site. Leverage Boutique Hub Tools for Smarter Growth Members can access the Traffic Formula Tool to calculate how much traffic you need to hit your sales goals based on your conversion rate. Not a member yet? This is the kind of tool available inside the Hub to help you grow with clarity and confidence. Bottom line: When you track conversion rate, you stop making excuses and start making data-driven decisions. It’s the key to understanding what’s working—and where to focus next. Tune in and take back control of your daily performance. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 1 August 2025

What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about faith, family, and the unexpected lessons that come from building a brand rooted in community. Resources:  Haley Klockenga: Instagram Glamour Farms: Website | Podcast   Glamour Farms first order: FIRSTORDER30 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 29 July 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it. 🔑 Key Takeaways: Understand the Role of IMU in Your Business Learn how to calculate your current initial markup and why it determines your maximum potential profit before markdowns and discounts. Discover how IMU directly impacts gross margin, operating expenses, and your end-of-year net profit. Set Smarter Targets for Long-Term Profit Use the formula: net profit goal + operating expenses + markdown % to determine your target IMU. Compare your current markup against your ideal to identify the gap—and close it. Price for Value, Not Just for Margin Move beyond “cost x2” thinking and price based on what your customer is actually willing to pay. Understand which product categories naturally carry higher markup—and lean into them. Use IMU to Guide Buying and Vendor Strategy Start conversations with vendors about MSRP and margin expectations. Explore private label opportunities to maximize your profit ceiling and gain pricing control. Bottom line: Pricing sets the stage for your success. When you understand and track your IMU, you don’t just protect your margins—you build a more profitable, sustainable business. Tune in and raise your profit ceiling today. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 25 July 2025

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources:  Alinda Hale: Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 22 July 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business. 🔑 Key Takeaways: Understand the Power of AOV & UPT Learn how to calculate these key metrics and what they reveal about your daily performance. Stop comparing your numbers to others—benchmark against your own best days. Boost Your Sales with Smart Store Moves Use strategies like bundling, cross-selling, and impulse placement to drive additional purchases. Re-merchandise often and place high-converting products in high-traffic areas. Train with Purpose Equip your staff with product knowledge and simple ways to increase units per sale. Reinforce small actions—like suggesting one more item—that lead to big results. Treat Metrics Like an Insurance Policy Use daily tracking to protect your business during economic dips or slow seasons. A consistent focus on these numbers builds long-term resilience and growth. Bottom line: Your numbers tell a story—and when you know how to read them, you can write a better one. Tune in and take back control of your retail growth.   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin 

Transcribed - Published: 18 July 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business. 🔑 Key Takeaways: Understand the Power of AOV & UPT Learn how to calculate these key metrics and what they reveal about your daily performance. Stop comparing your numbers to others—benchmark against your own best days. Boost Your Sales with Smart Store Moves Use strategies like bundling, cross-selling, and impulse placement to drive additional purchases. Re-merchandise often and place high-converting products in high-traffic areas. Train with Purpose Equip your staff with product knowledge and simple ways to increase units per sale. Reinforce small actions—like suggesting one more item—that lead to big results. Treat Metrics Like an Insurance Policy Use daily tracking to protect your business during economic dips or slow seasons. A consistent focus on these numbers builds long-term resilience and growth. Bottom line: Your numbers tell a story—and when you know how to read them, you can write a better one. Tune in and take back control of your retail growth.   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin 

Transcribed - Published: 18 July 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women's and boutique golf apparel, the sport's shift toward broader family participation, and how retailers can engage with these expanding markets.  Resources:  Lisa Langas: Website | LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Published: 15 July 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family participation, and how retailers can engage with these expanding markets.  Resources:  Lisa Langas: Website | LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 15 July 2025