Boutique Chat

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit. If you’ve ever had great margins on paper but no cash in the bank, this episode will show you how to calculate your turn, understand how quickly your inventory “spoils,” and apply strategies to move product faster so you can keep money flowing through your business. 🔑 Key Takeaways: Understand What Turn Really Means Learn the definition of turn rate and how it measures how many times you sell through your inventory in a given period. Understand why a high margin doesn’t always mean more cash—and why turn is a better cash flow indicator. How to Calculate Your Turn Use the simple formula: Total Sales ÷ Average Inventory at Retail. Identify your category benchmarks (e.g., women’s fast fashion: 5–6 turns/year; luxury: 3.5–4.5 turns/year; home & gift: slower turns). Prevent “Spoiling” Inventory Learn the expiration dates for your category’s inventory and when to take markdowns to free up cash. Recognize when merchandise is aging past its prime and how to move it before it becomes dead stock. Pro Strategies to Improve Turn Track your on-hand inventory monthly to know exactly how much cash is tied up on the floor. Invest in faster-turning categories to improve ROI. Use marketing tools—social media, email campaigns, store placement—to push slow movers before resorting to markdowns. Not a member yet? These are the kinds of strategies and tools waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 15 August 2025

What makes a gift feel truly unforgettable? Today I’m joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop. She opens up about the power of storytelling in retail, how it shapes customer experience, and the role of signature lines in connecting with shoppers. Resources:  Holly Hachman:  Website | Facebook | Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 12 August 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools. Before you can improve your numbers, you need to know where to find them. This episode gives you the step-by-step to locate data like inventory, markdowns, traffic, and sales—so you can confidently apply the formulas that drive profit. 🔑 Key Takeaways: Know Where to Find Your Metrics Learn how to locate your on-hand inventory at cost and retail inside your POS or inventory reports. Find your operating expense % inside your Profit & Loss statement and calculate your markdown % using sales by discount reports. Get Clear on Traffic and Transactions Use Google Analytics to track e-commerce visitor data and a door counter for in-store foot traffic. Pull your daily transactions, sales by units, and total dollars from your POS sales reports. Prep for the Profit-Driving Formulas Ahead Discover how to calculate average inventory at retail and get the foundational numbers you’ll need for metrics like IMU, inventory turn, and more. Pro tip: Use Shopify’s ABC Product Analysis Report or Inventory Snapshot to get both cost and retail values in one place. __________________________________________________________ Not a member yet? These are the kinds of resources waiting for you inside the Hub to help you grow smarter. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 8 August 2025

Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on community, business, and what it really takes to succeed in retail. In this episode, he dives into the lessons learned behind the register and how he’s bringing that same passion and insight to the Hub. Resources:  Dane Cohen:  LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 5 August 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate. Your conversion rate isn’t just a performance stat—it’s your daily truth teller. When you track it consistently, it helps you identify whether you need more traffic or better in-store or online performance to grow your sales. 🔑 Key Takeaways: Use Conversion to Clarify What’s Really Happening Learn how to calculate conversion rate by dividing transactions by foot traffic or web visitors. Discover how this one metric helps you determine if you have a traffic issue or a sales opportunity. Stop Guessing—Start Tracking Track traffic daily with a door counter or Google Analytics. Use fluctuations to identify patterns and shifts in customer engagement. Diagnose Performance and Improve Strategy If traffic is steady but conversion is low, focus on improving in-store experience, team training, and product relevance. If conversion is high but traffic is down, prioritize driving new visitors to your store or site. Leverage Boutique Hub Tools for Smarter Growth Members can access the Traffic Formula Tool to calculate how much traffic you need to hit your sales goals based on your conversion rate. Not a member yet? This is the kind of tool available inside the Hub to help you grow with clarity and confidence. Bottom line: When you track conversion rate, you stop making excuses and start making data-driven decisions. It’s the key to understanding what’s working—and where to focus next. Tune in and take back control of your daily performance. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 1 August 2025

What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about faith, family, and the unexpected lessons that come from building a brand rooted in community. Resources:  Haley Klockenga: Instagram Glamour Farms: Website | Podcast   Glamour Farms first order: FIRSTORDER30 Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 29 July 2025

In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU). Your IMU isn’t just a pricing formula—it’s your profit ceiling. And if you’re not tracking it monthly, you could be limiting your growth without even realizing it. 🔑 Key Takeaways: Understand the Role of IMU in Your Business Learn how to calculate your current initial markup and why it determines your maximum potential profit before markdowns and discounts. Discover how IMU directly impacts gross margin, operating expenses, and your end-of-year net profit. Set Smarter Targets for Long-Term Profit Use the formula: net profit goal + operating expenses + markdown % to determine your target IMU. Compare your current markup against your ideal to identify the gap—and close it. Price for Value, Not Just for Margin Move beyond “cost x2” thinking and price based on what your customer is actually willing to pay. Understand which product categories naturally carry higher markup—and lean into them. Use IMU to Guide Buying and Vendor Strategy Start conversations with vendors about MSRP and margin expectations. Explore private label opportunities to maximize your profit ceiling and gain pricing control. Bottom line: Pricing sets the stage for your success. When you understand and track your IMU, you don’t just protect your margins—you build a more profitable, sustainable business. Tune in and raise your profit ceiling today. Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin

Transcribed - Published: 25 July 2025

How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also shares how she brought her family into the business, embraced live selling, and built strong community ties. Resources:  Alinda Hale: Instagram Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 22 July 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business. 🔑 Key Takeaways: Understand the Power of AOV & UPT Learn how to calculate these key metrics and what they reveal about your daily performance. Stop comparing your numbers to others—benchmark against your own best days. Boost Your Sales with Smart Store Moves Use strategies like bundling, cross-selling, and impulse placement to drive additional purchases. Re-merchandise often and place high-converting products in high-traffic areas. Train with Purpose Equip your staff with product knowledge and simple ways to increase units per sale. Reinforce small actions—like suggesting one more item—that lead to big results. Treat Metrics Like an Insurance Policy Use daily tracking to protect your business during economic dips or slow seasons. A consistent focus on these numbers builds long-term resilience and growth. Bottom line: Your numbers tell a story—and when you know how to read them, you can write a better one. Tune in and take back control of your retail growth.   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin 

Transcribed - Published: 18 July 2025

In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT). These simple but powerful retail metrics offer a clear path to more revenue, better team training, and a stronger customer experience—without needing more foot traffic or major changes to your business. 🔑 Key Takeaways: Understand the Power of AOV & UPT Learn how to calculate these key metrics and what they reveal about your daily performance. Stop comparing your numbers to others—benchmark against your own best days. Boost Your Sales with Smart Store Moves Use strategies like bundling, cross-selling, and impulse placement to drive additional purchases. Re-merchandise often and place high-converting products in high-traffic areas. Train with Purpose Equip your staff with product knowledge and simple ways to increase units per sale. Reinforce small actions—like suggesting one more item—that lead to big results. Treat Metrics Like an Insurance Policy Use daily tracking to protect your business during economic dips or slow seasons. A consistent focus on these numbers builds long-term resilience and growth. Bottom line: Your numbers tell a story—and when you know how to read them, you can write a better one. Tune in and take back control of your retail growth.   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin 

Transcribed - Published: 18 July 2025

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family participation, and how retailers can engage with these expanding markets.  Resources:  Lisa Langas: Website | LinkedIn Join The Boutique Hub     Ashley Alderson: Instagram     The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 15 July 2025

Where are my customers? It’s the #1 question retailers ask when business slows down and it’s not always about the economy or the weather. In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it’s a seasonal dip or a concerning trend, you’ll learn how to step into your customer’s shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place. We’re diving into: The 3 core questions to ask when sales drop How your presence (or absence) impacts your customer’s loyalty Why inventory overwhelm could be pushing people away How to reset your experience both in-store and online What to revisit if your average order value is shrinking Bottom line: Slow seasons happen but staying stuck isn’t the answer. Tune in and get the tools to investigate, adapt, and rebuild your momentum.   Join The Boutique Hub Community 

Transcribed - Published: 27 June 2025

Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies. Resources:          Kasey & Kaitlyn Widmyer (Marmalade): Instagram | Facebook | TikTok | Website         Join The Boutique Hub            Ashley Alderson: Instagram            The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 24 June 2025

This week, Samrin Martin and Sarah Zeigler from the Atlanta Market gift & home team join us to share the latest news, events, and key buyer resources for the upcoming July Market happening in Atlanta, July 15-21.   Resources: About Atlanta Market: https://www.atlantamarket.com/ Atlanta Market Events: https://www.atlantamarket.com/Attend/Events What’s New in July: https://www.atlantamarket.com/Market-Info/Whats-New Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours

Transcribed - Published: 20 June 2025

What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.   Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business. Resources:  Andee Hart: Instagram | Pinterest | Podcast | LinkedIn  Hart Design Co   Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 17 June 2025

Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back. You’ll learn: How to spot dead cash in your business What purchases to re-think or cut How to create a more purposeful spending plan Why paying yourself first needs to be a priority What to do today to start freeing up money Sara’s challenge for you? Take a look around, your cash is there, it just might not look like dollar bills yet. Join The Boutique Hub Community 

Transcribed - Published: 13 June 2025

What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you're just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit. Listen in as we dive into the financial side of running a business, from getting clear on your numbers to setting up budgets and bank accounts that actually work for you. Sara also shares why moving beyond just checking your bank balance is key to long-term success, especially for women who want to feel confident about money. She keeps it real with advice that feels doable, not overwhelming, and is rooted in real experiences of boutique successes. Don’t miss her tips on using both social media and email more effectively, creating content that sells your inventory, and more.    Resources:  Sara Burks  Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Transcribed - Published: 10 June 2025

This Five Minute Friday hits close to home. Ashley shares the raw, real side of what it feels like to hear those words: “Mom, you're always working.” Whether it’s coming from your kids, your spouse, or even extended family, that statement can carry a heavy dose of guilt, frustration, and burnout. Ashley opens up about her own experience building The Boutique Hub while navigating the pressures of being a present wife, mom, and leader. If you're feeling stretched too thin, this episode offers both comfort and strategy. You’ll walk away with a new mindset—and tools—to create better boundaries, reclaim your time, and focus on what really matters. What You’ll Learn: Why “busy” isn’t always effective and how to shift toward structure The power of creating a smaller “plate” for your time and energy How to use theme days, time blocking, and boundaries to avoid burnout The difference between income-generating tasks and just being busy Why real CEOs manage time differently and how you can too   Join The Boutique Hub Community Follow Ashley on Instagram 

Transcribed - Published: 6 June 2025

What’s it like to run a thriving boutique side by side with your partner? In this episode, Serena and Java Patterson share the inspiring story of how they transformed The Farmhouse from a local vendor space into a successful boutique rooted in community. They walk through the key moves that fueled their growth, from switching their POS system from Clover to Shopify to streamline inventory and cut fees, to using smart merchandising to create an inviting shopping experience.  Listen in to hear how they balanced tourist and local customer needs, embraced Retail Bootcamp strategies to master their financials and grow organically through social media, and more. But it’s not just about business—Serena and Java also get real about what it’s like to build and run a store as a couple. They talk about setting boundaries, adding humor to hectic days, and leaning on each other through the highs and lows. Whether you're dreaming of opening your own shop or looking for ways to grow with heart, this episode is packed with personal stories and practical takeaways you won’t want to miss!  Resources:  Serena & Java Patterson: Instagram | Facebook | Website  Use the code BoutiqueChat for 15% off at TheFarmhouseAZ.com Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 3 June 2025

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account. Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point. What You’ll Learn: Why tracking the right numbers matters more than chasing sales The difference between lagging and leading indicators The key metrics every retail scorecard should include: Average Order Value Conversion Rate Traffic Goals Inventory Aging + On Order How to empower your team by sharing the scoreboard What business owners can learn from coaching a sports team   Traction: Gino Wickman Free Retail Traffic Calculator Join The Boutique Hub Community Follow Ashley on Instagram

Transcribed - Published: 30 May 2025

Struggling with excess inventory? In this episode, we sit down with Melodie van der Baan, founder of Max Retail, to explore how boutique owners can turn unsold merchandise into serious revenue. Listen in as Melodie shares her journey from sales rep to tech entrepreneur and reveals how Max Retail helps over 2,000 retailers move past-season inventory through top third-party marketplaces like eBay and Poshmark—all while staying anonymous and skipping returns. If cash flow, profit margins, and smart inventory management are on your radar, this episode is for you! Resources: Melodie van der Baan: Instagram | YouTube | LinkedIn Max Retail: Website | LinkedIn Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 27 May 2025

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy? If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out. This episode will challenge how you think about your time and inspire you to create more space for what actually matters. What You’ll Learn: The difference between being busy and being effective Why “busy” is often a badge of burnout What Ashley tracks on her daily “to-done” list How to spot true income-generating activities Why your calendar should reflect your actual priorities The often-overlooked cost of ignoring your health   Join The Boutique Hub Community Follow Ashley on Instagram

Transcribed - Published: 23 May 2025

What does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.  Resources:  Britni Walz: LinkedIn  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 20 May 2025

What does it take to future-proof the next generation in a world that’s changing faster than ever? In this episode, educational consultant and award-winning innovator Britni Walz joins the show for a powerful conversation about the intersection of education, business, and technology. Britni shares her journey from high school educator to nonprofit consultant, helping young people thrive in a workforce shaped by rapid technological change. Listen in as we explore how AI is transforming education and discuss why workforce development is more critical than ever.  Resources:  Britni Walz: LinkedIn  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 20 May 2025

This week, we’ve got a special guest episode for Five Minute Friday straight from the Atlanta Apparel team! Join Sarah Beth Jackson, Director of Buyer Services, and Alejandra Trombetta, Senior Events Manager, as they dish on everything you need to know about June Atlanta Apparel, happening June 3–6, 2025. From the top categories to source (hello, Fall/Winter and Game Day!) to helpful resources for first-time attendees, this episode is your mini market guide. You'll also hear about: A denim-themed kickoff party with live music, cocktails, giveaways & more A Wednesday happy hour just for new buyers A complimentary shuttle to Westside Provisions District, where you can explore Atlanta’s top restaurants and retail with exclusive perks Whether it’s your first time at market or your fiftieth, this quick episode will get you excited, prepped, and ready to make the most of your time in Atlanta. Resources: About June Atlanta Apparel, including registration and hotel booking: https://www.atlanta-apparel.com/Markets/Atlanta-Apparel/June Market Events Listing: https://www.atlanta-apparel.com/Attend/Events Follow us on Social! https://www.instagram.com/apparelmarkets/ Questions? Need help registering? Email [email protected]       Hub Members save at Market! Join the Community: https://go.theboutiquehub.com/join-boutique 

Transcribed - Published: 16 May 2025

What happens when a casual conversation turns into the biggest event in boutique retail? In this episode, we're diving into the origin story of the Boutique Summit—how a spontaneous chat at the Dallas Market Center in 2013 sparked an industry-shaping movement. Listen in to hear about the challenges and triumphs of hosting the Summit, from behind-the-scenes logistics and unexpected hiccups (yes, including a fire alarm mid-panel!) to the financial lessons learned from putting on a high-impact event year after year. Resources: Get Your Ticket To Boutique Summit 2025 Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 13 May 2025

In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner. If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle. This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed. What You’ll Learn: Why creatives and analytical thinkers often clash in business conversations The one thing most partners are really looking for (hint: it’s not control) How to create a clear plan to cover the gap between where you are and where you want to be Tools to build trust and clarity in your relationship: Retail Traffic Formula Weekly scorecards and metrics Personal accountability plans   Free Retail Traffic Calculator  Join The Boutique Hub Community Follow Ashley on Instagram 

Transcribed - Published: 9 May 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more. Resources: Peg Fitzpatrick: Website | Instagram | Threads | Facebook | LinkedIn The Art of Small Business Social Media: A Blueprint for Marketing Success by Peg Fitzpatrick Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 6 May 2025

In this Five Minute Friday episode, Ashley shares powerful and practical tips to increase your Average Order Value (AOV) -- without relying on more traffic or more hours. If you're focused on growing sales, AOV is one of the most effective metrics to improve. Ashley breaks down the difference between lagging vs. leading indicators and how small shifts in your merchandising, marketing, and customer experience can lead to major gains. From product bundling to smart styling, in-store strategy to free shipping thresholds—this episode is packed with actionable ideas to help you make more with what you already have. What You’ll Learn: Why AOV matters more than you think The “you sell what you show” rule How to use bundling, layering, and cross-promotion to increase cart value Checkout and shipping strategies that encourage add-ons How education and problem-solving turn browsers into bigger buyers   Join The Boutique Hub Community Follow Ashley on Instagram

Transcribed - Published: 2 May 2025

How does a personal gift idea quickly evolve into a thriving brand? Just ask Annabelle DeGrazio, a former lawyer turned entrepreneur, who joins us today to share her inspiring journey of launching a distinctive candle business from scratch. With no prior experience in candle-making, Annabelle committed to learning every aspect of in-house production to ensure top-tier quality and built a successful business. Her story highlights the power of finding a niche and embracing opportunities as they come, and it's one you won't want to miss!  Resources: Annabelle DeGrazio: Website | Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 29 April 2025

In this Five Minute Friday, Ashley shares the mindset shift that every business owner eventually faces: what got you here won't get you there. If you’ve felt stuck lately, it might be time to reexamine what you’re holding onto in your business. Ashley breaks down four key areas to evaluate—marketing, vendors, traffic, and team -- and offers two simple but powerful questions to move you forward. What You'll Learn: Why repeating what’s worked in the past may no longer serve you How to identify new ways to test and learn in your business A framework to think about growth in a shifting industry Join The Boutique Hub Community Follow Ashley on Instagram

Transcribed - Published: 25 April 2025

Ready to make smarter inventory decisions? In this episode of Boutique Chat, we’re joined by our very own Samantha Conner, Director of Wholesale at The Boutique Hub, to break down the pros, cons, and strategies behind shopping in-person at market vs. buying online through platforms like Hubventory. We’re sharing how to prep like a pro, use tools like the Boutique Hub’s market must-see lists, and build brand relationships that fuel long-term success.  Resources: Samantha Conner: LinkedIn |  Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner  Join The Boutique Hub Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 22 April 2025

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more" If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one. Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin 

Transcribed - Published: 18 April 2025

Cash flow struggles? You’re definitely not alone. In today’s episode, Sara Burks, Director of Education, gets real about one of the biggest challenges small retailers face — not being able to pay the bills. Whether you’re sweating payroll or wondering where all your money is hiding, Sarah is breaking it down in a way that’s honest, practical, and totally doable. You’ll learn: The #1 place cash is hiding in your business (hint: someone might owe YOU!) Why your pricing strategy could be costing you more than you think How sneaky overhead expenses can silently drain your profit Why inventory overload isn’t the badge of honor you think it is Actionable steps to find quick cash without hammering your sales team to "sell more" If you’re ready to stop feeling stressed about money and start making confident moves in your business, this episode is your pep talk and game plan rolled into one. Need help adjusting your pricing strategy or inventory plan? Connect with us inside our community --> https://tbhub.co/podcastjoin 

Transcribed - Published: 18 April 2025

How do you go from shaping careers to reshaping the fashion industry for plus-size women? Just ask Tracy Christian, the visionary founder of Sante Grace! She joins the show today to share her remarkable journey from talent agent to luxury plus-size apparel designer. Her story is not just about launching a brand—it's about challenging industry norms and filling a much-needed gap in the market with high-quality, sustainable clothing that truly empowers women of all shapes and sizes. Resources:  Tracy Christian: Website | Instagram  Discount code: BoutiqueHub25  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube   

Transcribed - Published: 15 April 2025

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more). Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve. Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell. If you’re ready to attract the right customers, this episode is a must-listen! What You'll Learn: Why “trying to reach everyone” is hurting your boutique The 5 key questions to define your ideal customer How to use your customer profile to shop smarter at market What happens when you stay true to your niche Simple steps to build customer loyalty (without burning out) Bonus Tip: Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!   Want more education like this?  JOIN THE BOUTIQUE HUB RETAIL BOOTCAMP 

Transcribed - Published: 11 April 2025

What’s the secret to growing a successful business while staying true to your roots? Join me as I chat with Kimmy Almon, founder of Kimmy’s Boutique, about her journey from side hustler to boutique owner. Starting in 2014 with online and pop-up shops—while juggling a full-time teaching career—Kimmy took a bold leap into brick-and-mortar retail. With deep ties to Waxahachie and Galveston, she reveals how her community connections and personal values fueled an unexpected yet rewarding expansion.  Resources:  ·       Kimmy Almon: Website | Facebook | Instagram  ·       Boutique Summit 2025   ·       Retail Bootcamp   ·       2025 Boutique Boss Planner    ·       Join The Boutique Hub    ·       Ashley Alderson: Instagram    ·       The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 8 April 2025

In today’s episode, Sara Burks, Director of Education at The Boutique Hub, breaks down one of the most important concepts every boutique owner must understand: Wholesale buying isn’t shopping — it’s investing. Buying inventory is about making smart, intentional decisions to meet your customers’ needs and create profit, not just picking what you personally like. Sara walks through six essential tips to help you buy wholesale with confidence and strategy. Key Takeaways: Wholesale Buying = Investing: It's not about filling your cart with cute things — it’s about solving your customers’ problems and maximizing your return on investment. Tip 1: Know Your Customer You’re not buying for yourself — you're investing for them. Conduct customer interviews to find out their true needs, fit preferences, colors they love, and the problems they need solved. Tip 2: Understand Your Buying Options Explore both online marketplaces (like Hubventory, Faire, FashionGo, LA Showroom) and in-person markets (Chicago, Dallas, Atlanta, LA, Las Vegas, New York). In-person shopping sparks creativity and allows you to touch, feel, and truly experience products. Tip 3: Learn Vendor Sizing Vendor sizing can vary dramatically. Knowing how different vendors size their items ensures a better experience for your customers and fewer returns. Tip 4: Understand Prepacks Most wholesalers sell items in prepacks (e.g., 2 smalls, 2 mediums, 2 larges). Choose vendors whose prepack options align with the sizes your customers actually need. Tip 5: Be Aware of Minimums Every vendor has minimum order requirements — in dollars or quantity. Be smart: don’t bust your budget for a single sweater you love if it doesn’t make sense for your store overall. Tip 6: Price With Profit in Mind Always decide what your customer would pay before you look at the wholesale price. Avoid limiting your potential profit by focusing too soon on wholesale costs. Biggest Tip: Don’t trap yourself in a pricing bubble. Think like an investor first: What will your customer happily pay, and does the wholesale cost give you the profit margin you need?   Shop Wholesale on Hubventory Join The Boutique Hub Community 

Transcribed - Published: 4 April 2025

What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. Resources:  Denise Welling: Website | Facebook  Boutique Summit 2025   Retail Bootcamp   2025 Boutique Boss Planner    Join The Boutique Hub    Ashley Alderson: Instagram    The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 1 April 2025

Do your in-store displays actually help you sell more? Or are they just taking up space? In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience. Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week.   JR Visual: Instagram https://www.jrvisualdesign.com/  ---- Join The Boutique Hub Community

Transcribed - Published: 28 March 2025

What does it take to become an entrepreneurial powerhouse in the retail world? Tony Chinn, a seasoned retail expert, joins us today to share his incredible journey from starting as a greeter at Guess to launching his own successful entrepreneurial venture. With experience at iconic brands like BB, Kitson, Forever 21, Agassi, and Akira, Tony's story is a testament to the power of intention and vision boards when it comes to achieving lasting success. Listen in to hear practical advice for retailers and insights into maximizing retail success. Resources: Tony Chinn: Website | Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 25 March 2025

In this episode, Emily from Supermoon dives into the key strategies for delivering exceptional customer service. With insights gathered from interviewing hundreds of support agents, she shares three game-changing ways to streamline support, reduce friction for customers, and leverage AI to improve efficiency. Whether you're a small business owner, a customer support professional, or just looking for ways to enhance your customer experience, these tips will help you provide faster, smarter, and more effective support. Key Takeaways: Make Information Easily Accessible Don’t make customers search for crucial details like contact info or FAQs. Display key information in multiple places: website footer, homepage, emails, and social media. Reduce frustration by proactively answering common questions. Use a Shared Inbox for Better Efficiency If you receive a high volume of customer inquiries, centralizing them in one place saves time. Shared inbox tools allow for better team collaboration and quicker response times. Keeping all messages organized improves workflow and ensures no customer is left waiting. Leverage AI to Enhance Customer Support AI can assist with repetitive tasks like rephrasing emails, tagging messages, and automating responses. Even if you don’t use a chatbot, AI can help behind the scenes with workflow automation. Implement AI tools to improve response speed and allow your team to focus on more personalized interactions. Resources Mentioned: 🔹 Supermoon – Customer Support Platform   Want more? Join the Boutique Hub: https://tbhub.co/podcastjoin 

Transcribed - Published: 21 March 2025

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success. Resources: DeAnna Maynard-Goodman: Website | Facebook | Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 18 March 2025

This week, Morgan Ramage and Alejandra Trombetta from the Atlanta markets’ fashion and events team join us to share trends for the upcoming season across apparel, gift, and home collections, and provide a few highlights for top events at the crossover buying event happening in Atlanta, April 1-4. Resources: About April Buying Week: https://www.americasmart.com/aprilbuyingweek A/W ’25 Apparel Trend Report: https://www.atlanta-apparel.com/The-Best-Of/Trends Details for all upcoming Atlanta markets: https://www.americasmart.com/Markets/Market-Dates-and-Hours   Boutique Hub Members SAVE big at Market. Not a Member? Join Here: https://tbhub.co/podcastjoin 

Transcribed - Published: 14 March 2025

Want to save money, save time, be better at content creation, and be a better boss? Who doesn’t? Today, I’m joined by my friend Kinsey Soderberg, owner of Feel Good Social and Authentic AI, and we’re digging into all the different ways you can use AI to make your life easier. She sheds light on how she has been working to find a healthy balance with using AI tools that allows for better productivity without sacrificing quality or authenticity. Resources: Kinsey Soderberg: Feel Good Social | Authentic AI Brand Blueprint Reels Prompt Playbook AI Powered Reels Club Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 11 March 2025

Struggling with excess inventory that just won’t move? You’re not alone. In today’s episode, we're diving into one of the most common challenges retailers face: what to do with all that unsold inventory—and, more importantly, how to stop it from happening again. Here’s the truth: it's not always about running another sale or marking things down (though we'll cover that too). Often, the biggest problem with excess inventory starts long before the markdowns... and it's all about how much attention and strategy you're giving each piece. In this episode, we cover: Why excess inventory builds up in the first place (spoiler: it’s not just overbuying) How to give your products the love they need to actually sell Creative ways to clear out old inventory fast, including bundle sales, ladder sales, and more Why early markdowns are better than desperate discounting How to treat your inventory like cash The importance of knowing your numbers - inventory age, demand, and seasonality How your online visibility is directly tied to moving inventory Why checking your Hub dashboard and scorecard can make all the difference Key Takeaways: Don’t just clear excess inventory - learn from it. Take action on old products quickly: refresh photos, promote, and get eyes on it. Cash flow matters more than holding onto items that aren’t moving. Check your Google visibility and analytics to keep traffic flowing to your site or store. Ready for more help? Log into your Boutique Hub dashboard to check your analytics, scorecard, and get actionable insights to boost your visibility and traffic. Not a Member? Join Here: https://tbhub.co/podcastjoin

Transcribed - Published: 7 March 2025

What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies.  Resources: Marty and Claudia Leon: L&A Showroom | Marty | Claudia Dallas Market Center DMC Instagram Boutique Summit 2025  Retail Bootcamp  2025 Boutique Boss Planner   Join The Boutique Hub   Ashley Alderson: Instagram   The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 4 March 2025

Feeling like your boutique is falling behind the competition? You’re not alone. In this episode, JR Visual Design dives into one of the biggest fears boutique owners face: new stores popping up with on-trend designs, functional layouts, and an experience that draws in customers. If you’ve ever worried that your boutique looks outdated or lacks the flow and aesthetic that keep shoppers coming back, this episode is for you. They're breaking down the key elements of great store design and how to elevate your boutique to create a space that stands out. Whether you’re considering a small refresh or a complete renovation, these strategies will help you stop the comparison game and start building a boutique that feels fresh, unique, and perfectly aligned with your brand. What You’ll Learn in This Episode: Why store design plays a critical role in attracting and retaining customers How to stop comparing your boutique to new competitors and focus on your strengths The three essential pillars of great store design: Branded & Unique Elements – How to reflect your brand identity in your store’s design A Functional & Customer-Friendly Layout – Creating a space that guides customers and encourages longer shopping trips On-Trend Yet Timeless Features – How to blend classic elements with fresh, modern updates Simple ways to refresh your boutique without a full remodel Why customers shop for experiences, not just products—and how to create an environment they love Action Steps: Take a fresh look at your boutique’s layout—does it feel inviting and easy to shop? Identify small updates you can make, like lighting, fixtures, or décor, to give your space a refreshed feel Consider how your store’s design reflects your brand—does it align with the quality and aesthetic of the products you sell? Resources & Links: Learn more about JR Visual Design and how they help retailers create strategic store layouts and visual merchandising: https://www.jrvisualdesign.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin   If you enjoyed this episode, don’t forget to subscribe, rate, and review. 

Transcribed - Published: 28 February 2025

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed.  Resources: Marc D’Amelio: Instagram | Facebook D'AMELIO FOOTWEAR ON HUBVENTORY Join The Boutique Hub  Boutique Summit 2025 Retail Bootcamp  2025 Boutique Boss Planner  Ashley Alderson: Instagram  The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Transcribed - Published: 25 February 2025

Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives. Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success. What You’ll Learn in This Episode: The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge) How to identify employee strengths and assign roles that align with their skills Why it’s okay if rock stars eventually move on—and how to maximize their time with you The importance of rewarding and retaining your rocks with simple incentives How to create a balanced team by identifying gaps in your staffing structure Action Steps: Take inventory of your current team—who are your rocks, and who are your rock stars? Consider how you’re rewarding loyalty and providing growth opportunities Build a staffing strategy that ensures long-term stability and success for your boutique Resources & Links: Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/ Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.

Transcribed - Published: 21 February 2025