Five Minute Friday: Slow Sales? Ask These 5 Why’s Before You Panic

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 27 June 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Where are my customers?
It’s the #1 question retailers ask when business slows down and it’s not always about the economy or the weather.

In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it’s a seasonal dip or a concerning trend, you’ll learn how to step into your customer’s shoes, audit your business with fresh eyes, and get back to what made your boutique shine in the first place.

We’re diving into:

The 3 core questions to ask when sales drop
How your presence (or absence) impacts your customer’s loyalty
Why inventory overwhelm could be pushing people away
How to reset your experience both in-store and online
What to revisit if your average order value is shrinking

Bottom line:
Slow seasons happen but staying stuck isn’t the answer. Tune in and get the tools to investigate, adapt, and rebuild your momentum.

Join The Boutique Hub Community

Transcript

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0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.2	Welcome to Boutique Chat, where we explore community over competition and how to scale your
0:13.2	company with the balance and the happiness that we all seek.
0:16.7	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.2	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:36.9	Hey, everybody, it's Sarah, and I'm back from the Boutique Hub to answer again another one of our
0:41.4	frequently asked questions. This question seems to be asked all year round. It depends on who you are,
0:47.6	what type of business you're in, but there's always a slow time, right? So we're always asked this
0:52.4	question, where are my customers? Why am I not making
0:55.9	sales? How do I get more customers to my site or into my front door? How do I get them to buy more?
1:04.2	Guys, we hear this all the time and it happens. Every retailer is going to have a slow time.
1:10.6	Now, if it prolongs, that becomes a problem.
1:14.1	So here are a couple tips for you today to get busy to figure out where the problem is.
1:21.3	Now granted, every store, like I said, is going to have some downtime. Customers are going to go through a
1:26.6	transition, right?
1:28.4	But when that prolongs and we start to see a trend
1:31.7	that certain customers aren't shopping with us anymore
1:34.0	or certain customers that used to spend, you know, $200 at a time
1:38.1	are now only spending 50, right?
1:40.8	We have to get busy and we have got to be proactive
1:43.9	and ask ourselves why. Number one,
	...

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