Five Minute Friday: Busy or Effective? The Question That Can Change Everything

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 23 May 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this Five Minute Friday, Ashley is bringing the heat with a powerful reality check: Are you truly being effective in your life and business or just keeping yourself busy?

If your to-do list is never-ending, your calendar is overflowing, and you're constantly wondering where the day went... this episode is for you. Ashley unpacks what it really means to move the needle in your business, show up with intention for your family, and make time for your health, without burning out.

This episode will challenge how you think about your time and inspire you to create more space for what actually matters.

What You’ll Learn:

The difference between being busy and being effective
Why “busy” is often a badge of burnout
What Ashley tracks on her daily “to-done” list
How to spot true income-generating activities
Why your calendar should reflect your actual priorities
The often-overlooked cost of ignoring your health

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Transcript

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0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.2	Welcome to Boutique Chat, where we explore community over competition and how to scale your
0:13.2	company with the balance and the happiness that we all seek.
0:16.7	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.2	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:35.6	Hey, guys, welcome back to Five Minute Friday. I've got a hard-hitting question for you. Are you busy or are you effective? Huge difference, right? How many of us have a friend? I know we all have one. And every time you have a conversation with that friend, you're like, hey, Susie, how's it going? She's like, I'm good. I'm busy. Right? Everybody wants to be busy. Everyone wears busy like a badge of honor.
1:00.7	I think it's just a bunch of BS. Right. Everybody's busy. Before I had kids, I thought I was busy.
1:07.0	And now I want to slap my old self because I was like, whoa, this is totally different.
1:11.7	Now I got three kids in their own sports and I'm driving them 35 different places at once.
1:16.7	It's a different kind of busy. Everybody is busy in their own state of being busy.
1:21.9	So as a business owner, I want to challenge you to step out of being busy. I don't want you to be
1:25.6	busy. Busy is BS. I want you to be effective. I want you to step out of being busy. I don't want you to be busy. Busy is BS. I want you to be effective.
1:30.4	I want you to be effective. So first, you've got to define what does it mean to be effective? What does
1:37.2	that look like in your life? For me, being effective is not a dollar amount. It's not a sales goal.
1:43.0	It's not really a number. What being effective for me is,
1:48.9	is did I get to work today and move the needle on the most important biggest rocks in the company?
1:56.4	Did I move the needle on the biggest projects that I'm working on, whether it was, you know, something I needed to support the team with, or maybe it was something I really need to sit down and think out and make a solid plan about?
2:08.6	Maybe it was a bunch of, you know, batch content I needed to create.
2:12.9	Did I really move the needle with something that was a big rock or an income generating activity that
2:18.3	was important to the business. That's being effective. But did I clean out my email inbox and
2:23.6	answer a thousand customer service questions? That's being busy, right? So was I effective at work
	...

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