#718: What to Do When No One Buys: Pricing, Pitching & Pivoting
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 17 June 2025
⏱️ 34 minutes
🧾️ Download transcript
Summary
What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee's inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.
Listen in as we cover effective pricing strategies, as well as the critical role of personalized retailer outreach for wholesale brands. We also examine how missteps in pricing can affect perceived quality, the importance of market research, and how assuming positive intent can turn customer service challenges into opportunities for creating brand loyalty. This episode is packed with practical advice and personal anecdotes that offer a roadmap for anyone looking to scale their product-based business.
Resources:
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Ashley Alderson: Instagram
Transcript
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| 0:00.0 | I love talking about sales. And I don't think that's very common. I think a lot of people shy away |
| 0:05.0 | from the idea of talking about sales because it feels intimidating or slimy or, I don't know, |
| 0:11.0 | especially women. It's hard to ask people for money, right? But what if we took that entire idea |
| 0:15.3 | and flipped it on its head and we said, well, actually, sales is a noble occupation because you're |
| 0:20.0 | solving people's problems. |
| 0:21.6 | That's why I love today's episode so much with my friend Andy Hart. |
| 0:25.1 | Andy has been in corporate sales. |
| 0:27.7 | She's built an amazing candle business that scaled to hundreds of boutiques around the country. |
| 0:32.9 | And now she's helping teach other product-based businesses and wholesalers how they can scale their wholesale |
| 0:37.8 | business as well. And it's all on this idea of how are you selling differently? So today, we're |
| 0:42.5 | going to dig into it, whether it's your mindset or pricing strategy or standing out from a crowded |
| 0:47.7 | market or even living in community over competition, how selling can be one of the things you get |
| 0:53.3 | most excited about every single day. So get ready to |
| 0:56.5 | meet my friend Andy Hart, the founder of the podcast. She sells differently, among many other things, |
| 1:02.6 | multi-talented. You're going to love this episode. Take some notes. Let's get into it. |
| 1:15.6 | Business can be a lonely game, but it doesn't have to be. Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek. |
| 1:22.6 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 1:28.3 | along with industry experts shaping the future of our industry. |
| 1:31.9 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 1:40.3 | Hey, guys, welcome back to the podcast. |
| 1:42.4 | I am really excited. |
| 1:44.1 | Andy, I've got my notebook out. I'm thinking that when we're speaking today, like, I'm going to be taking notes because I love this topic so much. When I think about like just sales as a topic, you know, I think so many people think it's like a slimy, like, oh, selling feels like a car salesman. But I will never forget this. My husband used to work in high level corporate sales and processes that took months and years, right, to close these deals. |
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