Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

There is a familiar face in the house.

Hello, Cerberts.

Hello, everybody.

Always good to have you here back again to talk about all the things we're seeing and hearing, the word on the street.

Oh, man, I love this conversation. I love being here. And, you know, I, uh, we always talk about, like, what we geek out about, Ashley. You, you always, like, call me out on, I like to geek out

of numbers and team management and all the things. And I think I got to add to the list, like,

I love geeking out about just helping small businesses reach their success, whatever that

looks like. And so that's why I love, thanks for having me

today. I love this conversation. And it's very timely. Man, I agree. All the timeliness, the geeking

out part, I get so excited when you and I meet somebody who comes to us, they've had a struggle,

or they've hit a roadblock or they just

aren't sure where to go next. And we can work with them for a little while through retail boot camp

or whatever program it is. And then all of a sudden they come back and they're like,

ah, and they have an aha moment. And we get to celebrate that with them. Like, that's the best feeling ever. So, oh my gosh, you're right. You're right. So good. Well,

let's jump into it. So today, we want to really specifically talk about retail boot camp.

And you guys know if you're listening and you're not familiar with retail boot camp, Sarah,

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