Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I am so excited to have my friend Denise on the show with me.

Denise, welcome to the podcast.

Well, thank you, Ashley.

Thanks for having me.

You and I have gone back and forth.

We've had like phone tag, email tag, getting this set up.

And like I was telling you, I've been so excited to have you because you have such a unique product category. And personally, I can't wait to hopefully get

to Houston soon and see your store.

I hope that's an opportunity,

because I just love everything that I see that you're up to.

So this will be great.

Yeah, I would love to see you in the store.

That'd be fun.

It would be.

All right, well, let's go back to the backstory

before we get into what the business is today,

...