Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry. I'm your host, Ashley Alderson

from the boutique hub, and I can't wait to chat. Hey guys, welcome back to the podcast this week.

I have our very own Samantha Connor with me today.

I'm so excited you're here, Samantha. I can't believe that I'm here and it's been this long.

I'm really excited too. It's been a minute since you've been on the podcast. It has.

Yeah. So for anyone who doesn't know, if you have experienced the boutique hub in person at market. You've probably met Samantha in person, right?

Yes, yeah.

Yeah, last year I think we did 21 markets.

So I'm pretty sure I've seen a lot of you.

That is so crazy.

It's so crazy.

Well, you are such a great face of the company and just, you know, all things hub and all

things that our members are going through on a daily basis. So I'm excited that you're here today because I think this is one of the most commonly asked questions we get, especially from new

retailers or retailers who are, they're ready to just grow to the next level and really maximize

their time and their investment in inventory. And that's just how to buy inventory efficiently,

bridging the market gap with online marketplaces. So it's, it's been a minute

since we've talked about Hubventory specifically. So I'm ready to get into it with you today.

Yeah, yeah, for sure. So, you know, I talked about we went to all these markets last year and what

that experience was like. But, you know, as we are moving through 2024, 2025. It's expensive to travel. It's expensive to leave your store to get into a hotel

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