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Boutique Chat

#702: Turning Followers into Fans: The Business of Influence with Marc D’Amelio

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 25 February 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Do you have enough of a following to bring in business? Knowing how to leverage your following (regardless of size) can be key to a thriving business. Before TikTok, TV, and fame, Marc D’Amelio has been killing it in the apparel and footwear industry. He joins the show today to share some of his best business and sales tips, as well as insights that have helped him and his projects succeed. 

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Transcript

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0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.7

along with industry experts shaping the future of our industry.

0:25.2

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:33.2

Hey, guys, welcome back to the podcast this week.

0:35.5

I have been really looking forward to this conversation. Not about TikTok or famous or television stuff. I just want to talk business, Mark. Let's just talk business today. Sound good? I love it. Let's do it. All right. Well, I'm pumped you're here. I, as I've been just, you know, kind of diving a little bit deeper into your history before TikTok, before all

0:54.6

of this happened, you've been in this industry for a long time. You've had a lot of success

0:58.6

in apparel, footwear, all kinds of brands. I don't think a lot of people know that necessarily.

1:03.4

So tell me about your history. How did you get started down this path? Yeah, I graduated from

1:10.3

University of Connecticut with a little arts degree, had no idea what I wanted to do.

1:14.6

Back in the day when they would run held wanted ads or job postings in New York Times,

1:20.2

I answered that in New York Times for a company called College Concepts, had no idea anything about the apparel space.

1:26.7

And they were one of the first

1:29.3

sports license boxer manufacturers.

1:32.3

And I started in early 90s.

1:34.9

And most of my career has been in sales, selling directly to retail.

1:39.8

And I've done that for the majority of my career, either through other brands that I represented or had my own brand for a while that I've done that for the majority of my career, either through other brands that I represented

1:45.3

or had my own brand for a while that I would sell to many small boutiques and retailers

1:53.4

around the country. So you can empathize with everyone who's a road warrior right now. Road

1:58.7

reps, going to trade shows shows getting in front of retailers in

2:01.8

unique ways tell me you've got to have some good stories from being on the road yeah i've been going

...

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