Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your

company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the Boutique Hub, and I can't wait to chat.

Hi, Boutique Hub community. I am Morgan Ramich. And I am Alejandra Trambeiro. And we are so thrilled to be on

five-minute Fridays talking all about our upcoming April buying week. Yes, we're so excited to be here.

And if you are familiar with Atlanta Apparel, you know that April market is around the corner. But this year is going to be very special because we are joining forces with formal markets and our gift and home spring show.

So this market will be the first call to buy autumn winter 2025. and it will be the last call to buy gift seasonal items.

Okay, so Morgan, you are our fashion director.

Please tell us what trends should buyers be on the lookout within the season.

We know it's fall winter, but what should be, what should they be looking for?

Yeah, so let's talk color.

Obviously, a lot of these trends go across gift and home.

So color specifically, we're seeing a lot of moody tones across the whole industry.

So I think plum, cherry, fig, purple shades, obviously mocha moose is everywhere.

So really earthy tones, shades of brown you will

see across the industry. Specifically for apparel, we're seeing chartreuse. So really fun pops of

yellow and pastels in the blue family that you can incorporate into your buy. I love that.

And when we talk about key items, we know the colors, we know the trend and the season,

what key items do I need to be looking for at market? Yeah. So we know Boho is back. It has been in full

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