Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I am so excited.

I've got two wonderful guests today with one incredible story to really share with everybody and kind of coming from a different retail angle than we've covered a lot on the podcast before. So Casey, Caitlin, thanks so much for being on the show with me today. Thanks so much for having us.

Awesome. Well, I would love to just dig into the backstory. Caitlin, why don't you start us off? You guys are a family-owned business. You've got

quite a history. Tell me how the business first got started. My mother, Marie Whitmire,

she bought the store back in 1995, and about two weeks later found out she was pregnant with twins, which was Casey and I.

We grew up in retail.

It was really important for my mom to have, like, us involved in everything that she did.

I think also even just in terms of like financial means, like she had to

take us to work in order to make it work. And we just learned the tricks of the trade. And

after graduating college, expanded marmalade to multiple locations. And kind of here we are today

with our little family empire.

Now, that was a very brief overview.

There's a lot of highs and lows that go into that entire story.

So let me go back to the beginning.

So your mom, Marie, you were in Cordillane.

That's how it started, right?

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