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Boutique Chat

#705: Serving First, Selling Second: The Secret to Retail Growth

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 18 March 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

From feeling out of place as a young girl to becoming a beacon of inspiration for women nationwide, DeAnna Maynard-Goodman (also known as “FabD”) has embarked on a journey that’s nothing short of extraordinary. Today, she joins the show to share how her experiences in the beauty industry shaped her path and inspired her to launch a boutique with just a modest $300 investment. DeAnna also opens up about navigating her career through the challenges of COVID-19 and reveals how focusing on meeting her community’s needs became the key to both fulfillment and success.

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Transcript

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0:00.0

Have you ever met someone in person who you knew online? But when you met them in person,

0:04.9

you're like, oh, man, that person is authentically themselves. Like, they're as true as they are

0:09.9

in person as they are online. Well, that was my experience when I met Fabdi, Deanna Maynard Goodman.

0:15.2

She is an incredible personality, live seller, business owner, boutique owner, and has a heart

0:22.6

for serving other women, truly has a heart for serving other women.

0:27.0

And not only that, but she's overcome some incredible adversity in her time.

0:31.1

So I jumped at the opportunity to invite her to the podcast.

0:34.1

So not only could you hear her story of just her mission and her why and

0:38.5

how she helps others and why she gets up every day, I think that's like the real meaning

0:42.9

to business, right, is your, your dollars will follow your passion and your purpose,

0:48.1

but also to hear just the opportunity that you have to overcome some major adversity in your life and in your

0:55.7

business and to allow that to make you even stronger than you were before. So I couldn't be

1:00.8

more excited than to have Fabdi on the podcast today. I know you're going to love this interview

1:05.6

as much as I did. So let's get started.

1:16.1

Business can be a lonely game, but it doesn't have to be.

1:19.2

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

1:23.9

We'll hear from product-based businesses of all types,

1:26.9

retailers, e-commerce, and wholesale brands, along with industry experts shaping the future of our industry.

1:32.3

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

1:40.3

Hey guys, welcome back to the podcast this week.

1:42.3

I have been looking forward to this interview since I think you and I ran into each other in Nashville and Magic and first started to talk about this. Is that right?

1:51.5

That is right. Yes. So thank you so much for having me on today.

...

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