Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your

company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, guys, welcome back to five-minute Friday. It is so good to have you here and to be in your ear.

Today I wanted to bring you just a really quick lesson that is something I've come back to and

ask myself again and again throughout the course of growing this business. And I think as time

goes on, this question becomes more and more relevant.

And the question is, well, actually, let me back up. Is it really a question? It's not even a

question. It's a statement. But it's a question to ponder once you make the statement. Let's be real.

The statement is, what got you here won't get you there. And I've had to think about this and ask myself this

question. Why is this so confusing? So many times in many different areas of business. And I want

you to consider the same. The reason I bring this up right now is I feel like right now I've had

more conversations than I normally have with businesses who are well

established. They've been around some 10, 20, 30 years. And they've had a pretty good run. And now all of a

sudden, you know, our industry is really shifting. Social media is shifting. The vendors were

working with are shifting. And suddenly what was working and has been proven to work for so long suddenly isn't.

It's changing. And the other thing I think, you know, when I'm having these conversations is

there's really not just one path to success in this industry. There's so many different ways

that people are marketing and selling that all work and they work differently. Whether you're

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