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Boutique Chat

#720: Game On: How Golf, Fashion & Retail Are Colliding

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5853 Ratings

🗓️ 15 July 2025

⏱️ 33 minutes

🧾️ Download transcript

Summary

Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the growing demand for women’s and boutique golf apparel, the sport’s shift toward broader family participation, and how retailers can engage with these expanding markets. 

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Transcript

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0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.6

along with industry experts shaping the future of our industry.

0:25.1

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:33.5

Hey guys, welcome back to the podcast this week.

0:36.1

This is going to be a fun topic, Lisa.

0:38.0

I'm so glad that you're here because we're going to mix like business with personal,

0:41.5

I feel like, and talk about the journey of golf.

0:44.4

So if you guys are listening and you're curious about golf and you love golf or you're just like,

0:49.6

what golf seems to be taking over a lot of things right now.

0:52.4

This is going to be such a fun conversation.

0:54.1

Lisa, welcome to the podcast.

0:55.7

Thank you, Ashley.

0:56.7

I'm so excited to be here.

0:58.8

We're very excited about our partnership with the boutique hub and having a chance to chat with you today.

1:03.7

Yeah, this is new for us.

1:05.5

So we've had a partnership for not quite a year, maybe a year-ish so far.

1:10.6

And I got to go to the PGA show

1:12.7

for the first time here, oh gosh, several months ago now. But I loved it. I mean, I loved

1:18.3

to come at speak, but I also walked around with like my chin open, like, oh, this is so much

1:24.6

fun. I want to go to the driving range right now.

...

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