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Boutique Chat

#703: Live from Dallas Market Center: Retail, Relationships & Reinvention

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 4 March 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What does it take to build a thriving business while staying true to family values and legacy? In today’s episode, live from the Dallas Market Center, I’m joined by Marty and Claudia Leon as they take us through the rich history of the building and their own business evolution. As a family deeply rooted in both the industry and the space, their insights are not only valuable but truly inspiring. Listen in as they open up about the dynamics of working as a family, finding the right balance and setting boundaries, and mastering successful, consistent marketing strategies. 

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Transcript

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0:00.0

Business can be a lonely game, but it doesn't have to be.

0:09.0

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

0:16.0

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

0:21.7

along with industry experts shaping the future of our industry.

0:25.2

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

0:33.1

All right, welcome to boutique chat this week, you guys.

0:35.4

I'm so excited to be here at Dallas Market Center for our very first live podcast in the building.

0:40.7

And when we were thinking about what guests to have, I was like, we have to tell a story like of the building.

0:46.0

A family that's been in the building for a long time, just a staple of the building.

0:49.9

So I am so glad Claudia.

0:52.1

And I'm just so glad that you're both here.

0:56.0

I know. Thank you for having us. It's really fun.

0:57.0

I understand like the love connection even happened in the building, which I didn't know about until just a couple of minutes ago.

1:03.0

So we have a lot of stories to share today, don't we, Marty?

1:06.0

There are quite a few short stories that we need to tell.

1:09.0

Yes, absolutely.

1:10.0

All right, let's go back to the beginning.

1:11.4

So you have been in this building for a long time. Take me back to your roots with a showroom in DMC.

1:17.7

So my father got into the business back in the 70s. He moved down from Chicago and opened up a showroom in 1971.

1:25.0

So our business has been going for 50 years strong. 50 years. We celebrate our

1:30.9

golden anniversary in 21. And I'm so excited to carry on the legacy of his business. And if you want to

1:38.8

know the beginnings, I started out in department store retail. Okay. And I was a Tommy Hill figure specialist.

...

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