Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week.

I have really been looking forward to having this conversation on the podcast because I was fortunate enough to get a taste of this conversation in person live in L.A. this fall with our L.A. experience. So Tracy, welcome to the podcast. I'm so happy you're here.

Hello. Thank you for having me.

This is going to be such a great conversation for literally every type of retailer that I can't wait to dig into. But we've got to

start with a little bit of the backstory first. I know you have been in this industry for quite some time.

You have a history in designing. You got started at an early age. So before we talk about

the line as it is today, I've got another backstory of how you first got started. I think like a lot of

young girls, my grandmother taught me to sew. And so I, you know, played around with looks, especially

in high school of scaling and things like that.

But it wasn't until I was a professional and an adult and needed clothes to wear from my fabulous

life that I started designing for myself.

And the clothes that I, you know, was wearing and creating got a lot of notice.

So then I started playing with the idea of maybe starting a clothing line.

I love that. So take me a step further.

You started creating for yourself.

You decide you're going to start this beautiful line.

Where did you go first?

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