Five Minute Friday: The Business Conversation Every Couple Needs to Have
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 9 May 2025
⏱️ 8 minutes
🧾️ Download transcript
Summary
In this personal and honest Five Minute Friday, Ashley opens up about the behind-the-scenes reality of growing a business while navigating the emotions, expectations, and communication struggles that can come up with your spouse or partner.
If you’ve ever felt like your spouse just doesn’t get your business or you've clashed over money, time, or what success should look like, this episode is for you. Ashley shares her own experience building The Boutique Hub while married to someone with a totally different mindset, and how they learned to meet in the middle.
This episode offers encouragement and actionable tools to help you turn tension into teamwork, so you both feel confident in where your business is headed.
What You’ll Learn:
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Why creatives and analytical thinkers often clash in business conversations
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The one thing most partners are really looking for (hint: it’s not control)
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How to create a clear plan to cover the gap between where you are and where you want to be
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Tools to build trust and clarity in your relationship:
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Retail Traffic Formula
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Weekly scorecards and metrics
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Personal accountability plans
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Free Retail Traffic Calculator
Transcript
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| 0:00.0 | Business can be a lonely game, but it doesn't have to be. |
| 0:09.2 | Welcome to Boutique Chat, where we explore community over competition and how to scale your |
| 0:13.2 | company with the balance and the happiness that we all seek. |
| 0:16.7 | We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands, |
| 0:21.7 | along with industry experts shaping the future of our industry. |
| 0:25.2 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:35.7 | Hey, guys, it's Ashley back with another five-minute Friday. And today I wanted to bring you a bit more of a |
| 0:42.2 | personal conversation, one that I don't think we talk about enough. And maybe one, if it resonates with you, |
| 0:49.9 | you bring your spouse into and you can maybe listen to this message or have this conversation |
| 0:53.9 | together. I bring you this conversation from a personal place of I've been there. I have struggled |
| 1:00.2 | over the years with spouse conversations about the business and the future of the business. |
| 1:05.2 | And I just wanted to give you some relief or maybe some insight into maybe what your spouse is |
| 1:09.5 | thinking and how you can avoid some of these |
| 1:12.6 | challenging situations. So a little bit of history. My husband, Eric, and I have been together for at |
| 1:18.5 | the time of recording this almost 17 years. And when we started this business, when I started this |
| 1:24.1 | business, Eric was working a full-time job. We didn't have much money. |
| 1:28.2 | We were broke. I was selling baby cribs and everything I could when my kids were really little |
| 1:33.4 | in order to have enough to pay groceries or to just help our family get by so that I could invest |
| 1:39.5 | the time I needed when I really wasn't making money in this business to get the business to a point |
| 1:44.2 | where it could produce an income for our family. Today, this business has retired my husband. |
| 1:48.9 | He is our CFO. We have a team of 20 plus full-time employees, which he helps manage and does |
| 1:54.7 | all of the back-end work here at the hub. He's very analytical. He loves numbers and spreadsheets |
... |
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