Five Minute Friday: The #1 Way to Attract Customers Who Actually Buy

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 11 April 2025

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you feeling like you're working double-time trying to find more customers... but still not making the sales you want? You’re not alone. In today’s episode, Sara, Director of Education at The Boutique Hub breaks down the #1 thing you need to focus on to attract customers who actually buy (and come back for more).

Spoiler alert: it’s not about doing more, it’s about narrowing your focus and getting crystal clear on who you’re trying to serve.

Sara walks you through a few quick questions you can answer today that will help you build a loyal customer base, buy smarter at market, and stop wasting money on inventory that doesn’t sell.

If you’re ready to attract the right customers, this episode is a must-listen!

What You'll Learn:

Why “trying to reach everyone” is hurting your boutique
The 5 key questions to define your ideal customer
How to use your customer profile to shop smarter at market
What happens when you stay true to your niche
Simple steps to build customer loyalty (without burning out)

Bonus Tip:

Before your next buying trip or wholesale order, walk through this simple exercise to make sure you’re buying for your real customer, not just for yourself. Your future sales (and bank account) will thank you!

Want more education like this?

JOIN THE BOUTIQUE HUB

RETAIL BOOTCAMP

Transcript

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0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.2	Welcome to Boutique Chat, where we explore community over competition and how to scale your
0:13.2	company with the balance and the happiness that we all seek.
0:16.7	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.2	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:36.3	Hey, guys, it's Sarah with the boutique hub, and I'm back today to talk to you about your customers.
0:41.3	Everybody's asking, how do I find more customers?
0:43.5	How do I make more sales?
0:44.9	How do I attract more loyal customers?
0:47.7	Well, there's a few exercises that we walk you through in retail boot camp, as well as in our
0:52.7	Boutique Hub membership.
0:53.8	But today, I want to give you a few insights, just to open your eyes on a couple questions. walk you through in Retail Boot Camp as well as in our Boutique Hub membership.
0:58.4	But today I want to give you a few insights just to open your eyes on a couple questions that you can answer today that maybe will help you get to that next level and attract that
1:03.5	customer and retain that customer.
1:05.9	So therefore, you can narrow your focus and you're not spread so wide, so thin, trying to do
1:10.1	everything and really
1:11.4	attracting no one. So here are a couple of things. I've got my notes. Take inventory of this.
1:18.0	Who is that customer? Talk to me about, answer these questions, what do you notice about this person
1:24.0	or a few of your select VIP customers? What is familiar about them? What is consistent
1:29.9	about them? Answer that question first. Now, keeping in mind that customers are everywhere,
1:35.5	and this doesn't necessarily have to be just someone local to you, especially in the e-commerce
	...

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