One of the biggest to-does and challenges any small business owner has is just mastering the art of social media, just knowing who's your ideal customer, where they hang in out, where do you start really engaging in building community, and how do you do it effectively?

There are so many ins and outs from every single platform, and certainly there's a lot of struggles that we all have in common with social.

So that's why today on the podcast, I'm excited to dive deep into this topic and have this conversation with my friend Peg Fitzpatrick. Pegg just wrote a really great book,

The Art of Small Business Social Media, A Blueprint for Marketing Success. Pegg is going to dive today

into what it means to really be successful

on social media. What are the challenges that we're seeing right now and how to overcome them

and how do you start to plan and batch your content in effective strategies to actually build

community around your brand? I know you're going to love this one and you're going to love Peg's

book. So I've got that linked up for you in the show notes, but get ready to take some notes and start learning. Meet my friend Pegg.

Business can be a lonely game, but it doesn't have to be. Welcome to boutique chat, where we explore community over competition and how to scale your company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale

brands, along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the Boutique Hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week. We are going to be talking about,

you know, one of my absolute favorite topics. Peg, I'm going to nerd out as you get to

get started speaking today. So just prepare yourself. And everyone who's listening today,

make sure to take tons of notes. I know there's going to be lots of opportunity for that. So just prepare yourself. And everyone who's listening today, make sure to

take tons of notes. I know there's going to be lots of opportunity for that. So Pegg, welcome to the

podcast. Thank you so much for having me, Ashley. I am so excited to talk to you. Doing podcast

interviews, it's so fun because you get to meet a lot of new people. And people listening, you know,

you guys all know Ashley and you love her because you listen to her show every week new people. And people listening, you know, you guys all know

Ashley and you love her because you listen to her show every week. But I feel like it's such a gift

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