Five Minute Friday: The Retail Metrics You Can’t Afford to Ignore

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 30 May 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this Five Minute Friday, Ashley is getting real about the numbers that actually drive growth in your business. It’s not just about sales—because sales are a lagging indicator. If you want to grow, you need to start tracking the leading metrics that influence your results before they show up in your bank account.

Ashley shares what she’s learned from implementing the Entrepreneurial Operating System (EOS) and how having a weekly company scorecard has been a game changer for The Boutique Hub. If you're ready to lead your business like a true CEO, this episode is your starting point.

What You’ll Learn:

Why tracking the right numbers matters more than chasing sales
The difference between lagging and leading indicators
The key metrics every retail scorecard should include:
- Average Order Value
- Conversion Rate
- Traffic Goals
- Inventory Aging + On Order
How to empower your team by sharing the scoreboard
What business owners can learn from coaching a sports team

Traction: Gino Wickman

Free Retail Traffic Calculator

Join The Boutique Hub Community

Follow Ashley on Instagram

Transcript

Click on a timestamp to play from that location

0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.2	Welcome to Boutique Chat, where we explore community over competition and how to scale your
0:13.2	company with the balance and the happiness that we all seek.
0:16.7	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.2	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:36.3	Have you ever heard this saying when you aim at nothing? You'll hit it every time. Well, it goes hand in
0:43.7	hand with how I like to look at numbers and analytics in a business. And that is only a tracked number will
0:49.8	grow. If you have numbers in your business that are driving your success, we all do, every business does.
0:55.4	If we aren't actually tracking them and holding ourselves accountable to them, they'll never grow,
1:00.7	right? Because we aren't putting our focus there. It's like the law of attraction, right?
1:04.7	Whatever you want to attract into your business, the success that you want to see,
1:09.5	you've got to make it front and center and look at it on a regular basis in order to take the right actions to get there.
1:15.2	Only a tract number will grow.
1:17.7	Well, what are you tracking in your business is the question I really want to get you to today
1:21.1	in this five-minute Friday.
1:22.8	So when I think about businesses that are successful in tracking numbers, they all have
1:27.3	company scorecards
1:28.4	where every single week you're accountable to the same number of metrics.
1:32.2	Through the process of learning EOS, which our company is an EOS company, entrepreneurial operating
1:38.5	system, comes from a book called Traction by Gino Wickman.
1:42.1	In EOS, they put it to you like this.
	...

Transcript will be available on the free plan in 10 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.