Five Minute Friday: The Secret to Merchandising Like a Pro

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 28 March 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do your in-store displays actually help you sell more? Or are they just taking up space?

In this Five Minute Friday guest episode with JR Visual, they're diving into the exact visual merchandising strategies you need to create beautiful, high-converting displays in your boutique. Whether you’re struggling to style mannequins, organize product flow, or just make your store look cohesive, this episode gives you clear, actionable advice that will help boost your sales and elevate your customer experience.

Visual merchandising doesn’t have to be overwhelming and you don’t need a design degree to get it right. Tune in as Joelle from JR Visual Design breaks down her top 3 methods: color blocking, outfitting, and styling. You'll walk away with a plan you can implement this week.

JR Visual: Instagram

https://www.jrvisualdesign.com/

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Transcript

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0:00.0	Business can be a lonely game, but it doesn't have to be.
0:09.2	Welcome to Boutique Chat, where we explore community over competition and how to scale your
0:13.2	company with the balance and the happiness that we all seek.
0:16.7	We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,
0:21.7	along with industry experts shaping the future of our industry.
0:25.2	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
0:46.7	Today, we are talking about visual merchandising strategies, how to create stunning displays in your store that are guaranteed to drive sales.
0:54.2	So a common mistake that we see in the boutique industry is you have all this amazing product and you do not know how to effectively merchandise it and market it to your customer.
0:57.6	So we are going to give you three strategies today that you can implement into your store
1:02.2	and use as guidelines when you are visual merchandising to make sure that you are not missing
1:06.5	this opportunity to highlight, showcase your product, drive those sales, and market it effectively
1:12.1	to your customer. Our first strategy we want to dive into is color blocking. Now, color blocking
1:18.6	is what will create that beautiful aesthetic in your store that is drawing your customers in to shop
1:24.1	your displays. We do not want to have mixed colors all throughout your store because this
1:28.4	creates a very overwhelming and unorganized feeling that your customer is not drawn to shop. When you do
1:33.8	create color stories and color blocking, you are creating this aesthetic, calm, organized feeling to
1:39.8	your customer, and that is what draws them in to shop your sections. So how you can implement this into
1:45.0	your store is when you are merchandising a section, choose one to two feature colors that you want
1:50.1	to feature within that and then add in neutral buffer colors in between. So here's a great example.
1:55.4	It was summer and we had lots of vibrant colors. So we chose the red and the pink to feature as they
2:00.2	are complementary.
2:01.5	And then we added our neutral buffer colors in between. This breaks your color story up so that
	...

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