Business can be a lonely game, but it doesn't have to be.

Welcome to Boutique Chat, where we explore community over competition and how to scale your

company with the balance and the happiness that we all seek.

We'll hear from product-based businesses of all types, retailers, e-commerce, and wholesale brands,

along with industry experts shaping the future of our industry.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey, guys, welcome back to Five Minute Friday. I have some quick tips today. And I love these

tips because average order value, in my opinion, is one of the most impactful things we can do

to increase sales. Now, a lot of retailers get hung up on the idea of what were my sales this month?

Well, sales are a lagging indicator. They tell us what happened

and how we performed a month ago, right? Because all the things we did a month ago led to the

amount of sales we have now. Well, I would rather you focus on what are my leading indicators.

What are the things, the metrics, the to-dos, right, that I can be doing right now that are

going to impact sales a month from now.

And these tips in terms of increasing average order value are some of the most important,

because when we increase average order value, we need fewer orders to reach our goal,

and we need a lesser amount of traffic to reach our goal, which tells me if I could maintain my traffic

and maintain my conversion rate and just increase my average order value a little bit,

I could be making a whole lot more with a whole lot less effort. That, my friends, at the end of

the day, is what it's all about. So let's talk about some quick tips to increase your average

order value. First is, you sell what you show. So let's talk about some quick tips to increase your average order value.

First is, you sell what you show. So if I look across your marketing channels today and I only see

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