Struggling to find and keep great employees? You’re not alone. In this episode, we’re diving into the biggest challenges boutique owners face when it comes to hiring, motivating, and retaining staff. We’ll break down the two types of employees you have—rocks and rock stars—and how to create a balanced team that thrives.

Melodie van der Baan, co-founder and CEO of Max Retail, shares her proven strategies for understanding employee strengths, rewarding loyalty, and fostering growth within your boutique team. Whether you have employees who love selling, organizing inventory, or dream of climbing the fashion industry ladder, this episode will help you structure your team for long-term success.

What You’ll Learn in This Episode:

• The difference between rocks (your steady, reliable team members) and rock stars (high achievers who thrive on challenge)
• How to identify employee strengths and assign roles that align with their skills
• Why it’s okay if rock stars eventually move on—and how to maximize their time with you
• The importance of rewarding and retaining your rocks with simple incentives
• How to create a balanced team by identifying gaps in your staffing structure

Action Steps:

• Take inventory of your current team—who are your rocks, and who are your rock stars?
• Consider how you’re rewarding loyalty and providing growth opportunities
• Build a staffing strategy that ensures long-term stability and success for your boutique

Resources & Links:

• Learn more about Max Retail and how they help retailers recover costs on past-season inventory: https://maxretail.com/
• Join The Boutique Hub for more business resources: https://tbhub.co/podcastjoin

If you enjoyed this episode, don’t forget to subscribe, rate, and review. Share this with a fellow boutique owner who needs some team motivation.