The Story of a Brand Show

In this episode, I sit down with Coulter Lewis, the founder behind Sunday—a brand that's reinventing how we care for our little piece of the earth.  Our conversation begins with gratitude and the early days of Sunday, when it was nothing more than a wild idea and a few people willing to believe in him.   Coulter shares how those early moments of vulnerability, uncertainty, and unexpected support shaped the company's foundation and helped him stay grounded as the mission took form.  From there, we dive into Sunday's evolution—how satellite imagery, soil tests, and hyperlocal environmental data inform personalized lawn, garden, and pest plans for millions of homeowners.   Coulter walks me through the massive environmental impact of lawn care, the shift in climate patterns, the rise of pests, the challenges of retail expansion, and the bold leap into AI-powered guidance.  What comes through is the heart of Sunday: empowering people to steward their land with confidence, ease, and far fewer toxins.  Key Highlights * How early supporters believed in Sunday before a product even existed—and why that early trust was essential for Coulter to take the leap.  * The staggering scale of lawns in the U.S.—the third largest "crop"—and why conventional care uses five times more pesticides than industrial farms.  * How Sunday uses satellite data, soil analysis, and a database of 350,000 soil samples to give homeowners real-time, personalized guidance for their yards.  * The impact of climate change on lawns—new pests, shifting grass varieties, extreme weather—and how Sunday adapts plans to keep customers supported.  * Sunday's growth into retail (Target, Walmart, Home Depot, Ace, and soon Costco) and how AI now powers deeper insights, smarter recommendations, and more meaningful customer support.  If you're passionate about sustainability, curious about how tech can transform lawn and garden care, or simply love hearing from founders building mission-driven companies, then join me, Ramon Vela, as we listen to this episode. Coulter's journey is filled with honesty, innovation, and a clear belief that homeowners can make a meaningful difference—one yard at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen to your favorite shows. For more on Sunday, visit: https://www.getsunday.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcribed - Published: 20 November 2025

In this episode, I sit down with Dez Price, the co-founder and CEO of BN3TH, a brand that has completely reimagined what comfort means from the waist down.  What starts as a casual conversation about gratitude quickly turns into an honest look at entrepreneurship—its highs, lows, and the people who show up in the moments that matter.   Dez opens up about resilience, building relationships with intention, and why the journey is always about people first, even before product or revenue.  From there, we dive into the origin story of BN3TH—how two friends, a kitchen table, and an old pair of Calvin Kleins led to a patented pouch technology now beloved by athletes, adventurers, and everyday guys who simply want to feel more comfortable.  We talk about the early days of hustling and handing out samples, the challenge of building a category no one sees, the realities of scaling in a volatile supply chain, and the company's long-term commitment to quality, sustainability, and comfort. Dez's story is raw, relatable, and full of lessons for any founder navigating uncertainty and growth.  Key Highlights * How gratitude and the support of people around him helped Dez navigate the toughest entrepreneurial moments—and why great relationships sit at the center of BN3TH's success.  * The origin of BN3TH's patented pouch technology and how it solves a problem most men didn't even realize they had.  * The early breakthrough moment when athletes and friends tested prototypes and confirmed the comfort was unlike anything they'd worn before.  * How word of mouth, experiential sampling, and authentic community relationships fueled the brand long before e-commerce took off.  * The biggest operational challenges today—from tariffs to forecasting to changing consumer behavior—and how BN3TH navigates them through strong vendor partnerships and meticulous production planning.  If you love hearing stories about founders who build with heart, resilience, and a relentless commitment to quality, this episode is a must-listen. Dez's journey shows what's possible when you pair innovative thinking with deep respect for the people who help bring a brand to life.  Join me, Ramon Vela,  as we explore the evolution of BN3TH—from a simple idea to a global comfort brand redefining men's essentials. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on BN3TH, visit: https://www.bn3th.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 19 November 2025

In this episode, I sit down with Emma Stallworthy, the inspiring founder behind Your Reformer.  Her story begins with a deeply personal fertility journey that led her to reevaluate how she moved, how she managed stress, and ultimately how she cared for her body. Through Pilates—specifically reformer Pilates—she found physical healing, nervous system balance, and a sense of calm that became life-changing. That experience not only transformed her health, but also sparked the idea for a more accessible, at-home Pilates solution grounded in real emotional connection and everyday life needs.  As we talk, Emma shares how the practice supported her through pregnancy, postpartum recovery, anxiety, back pain, major life transitions, and the hectic realities of parenting and entrepreneurship.   She also reveals how she and her husband grew the business from an idea into a global brand—tackling logistics, e-commerce, manufacturing, B2B expansion, and launching in the U.S. market. What comes through most is her passion for movement, her belief in carving out time for self-care, and her commitment to helping people live healthier, more balanced lives—no matter their season of life.  Key Highlights * How infertility, IVF, anxiety, and burnout led Emma to reformer Pilates—and how the practice helped her regulate her nervous system and finally conceive.  * Why reformer Pilates supports a wide range of people—from beginners to athletes, from those with injuries to those navigating postpartum recovery, back pain, mobility challenges, or stressful careers.  * The moment Emma realized there was a massive demand for at-home Pilates during lockdown, and how that insight shaped the Your Reformer concept.  * The evolution of the business: logistics, e-commerce learning curves, expansion into B2B, launching internationally, and their "Kaizen" philosophy of continuous 1% improvements.  * How Your Reformer supports beginners with orientation classes, health-professional-led programs, and a robust on-demand library that meets people in every stage of life.  If you've ever struggled to find balance, movement, or a moment of calm in your day, this conversation will resonate deeply. Emma's story is powerful, relatable, and full of insight—whether you're navigating fertility challenges, juggling parenting, looking to stay active as you age, or simply wanting to improve your mental and physical well-being. Join me, Ramon Vela, as we explore how Your Reformer is helping people reclaim their health, their calm, and their confidence—one deliberate, mindful movement at a time. Tune in on Apple Podcasts, Spotify, or wherever you listen. For more on Your Reformer, visit: https://yourreformer.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers with annual revenue over $5 million.   Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcribed - Published: 19 November 2025

In this episode, I sit down with Katia Rudnick, the founder of Katia Designs, whose jewelry brand has become a powerful source of inspiration, empowerment, and emotional connection for thousands of women.  What begins as a simple moment in a yoga class becomes a life-changing whisper from the universe—one that leads Katia to discover her purpose, unlock her creativity, and build a brand that helps women feel strong, centered, and connected to themselves. Katia's story is a reminder that sometimes the things meant for us don't arrive as loud breakthroughs—they arrive as subtle nudges, intuitive sparks, and moments we choose to follow. Her journey from pop-up markets to a thriving, emotionally resonant jewelry business shows just how deeply people crave meaning, intention, and reminders of their own inner strength. Key Highlights * How a meditative moment in a yoga class sparked the creation of Katia Designs and awakened a new sense of purpose in Katia's life.   * The early pop-up market experiences that gave Katia the encouragement, validation, and "transfer of belief" she needed to keep creating.   * How her patented magnetic clasp design allows each necklace to be worn multiple ways—making her jewelry both meaningful and innovative.   * Why her pieces are more than accessories—they are emotional tools, reminders, and energetic vessels that help women navigate both everyday life and life's hardest moments.   * The astonishing loyalty of her customers, many of whom collect her pieces and treat them as part of their daily rituals of empowerment.   If you're someone who loves mission-driven brands, meaningful products, or founder stories rooted in personal transformation, you won't want to miss this conversation.   Join me, Ramon Vela, as we listen to how Katia Designs went from a whisper to a thriving brand—and how its message-driven pieces continue to inspire and strengthen women every day. Tune in to the full episode on Apple Podcasts, Spotify, or wherever you listen to shows. For more on Katia Designs, visit: https://katiadesigns.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcribed - Published: 18 November 2025

In this episode of The Story of a Brand Show, I sit down with the incredible twin sisters and co-founders of LouLou Lollipop, Angel Kho and Eleanor Lee.  From the very beginning, their story pulled me in—the handmade Etsy shop days, walking store to store in Vancouver with nothing but belief and a few samples, and the moment a total stranger at a Las Vegas trade show validated everything they had been working toward.  What struck me most was how deeply personal their journey is. Every product, every print, every decision is rooted in lived experience as moms trying to solve real problems for other parents. What unfolded in our conversation was an honest look at resilience, creativity, community, and the emotional reality of building a brand from scratch. Whether it was the joy of their "donut teether" taking off, the surprise of being contacted by a Nordstrom buyer, or their thoughtful approach to safety and sustainability, their passion is unmistakable. And hearing how their early supporters—from strangers to shop owners—helped shape the business reminds us that small acts of kindness can change everything. Here are some of the key moments from the episode: * The emotional impact of early validation—from a competitor at their first trade show and from the first boutique willing to take a chance on them. * How a simple, personal frustration as new moms sparked the idea for their first product: a safe, functional, beautiful teething necklace. * The role of pop-up markets, Etsy, and early Instagram collaborations—especially a pivotal moment when Thrifty Littles amplified their brand. * The unforgettable milestone of getting contacted by a Nordstrom buyer…and the disbelief that turned into their first major retail partnership. * Their thoughtful product evolution—from silicone teethers to award-winning sleep bags and meticulously designed muslin swaddles with playful, artful prints. Join me, Ramon Vela, as we listen to the full episode to hear the heartfelt, real, and inspiring journey behind LouLou Lollipop—and discover why their story resonates so strongly with parents around the world. For more on LouLou Lollipop, visit: https://louloulollipop.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you're stuck selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 14 November 2025

In this episode of The Story of a Brand, I sit down with Christopher Wu, Co-founder & CEO of Paper Culture, a company that has quietly—and consistently—been redefining what sustainable, beautifully designed paper products can look like. From day one, Paper Culture has stood at the intersection of modern design and deep environmental responsibility, long before sustainability became a cultural talking point. What moved me most was hearing the origin story: four founders, a six-page website, no automation, and the sheer grit it took to hand-typeset every order until two or three in the morning—all fueled by a mission they believed in. Throughout our conversation, Christopher shares the early chaos, the lessons learned from starting during the Great Recession, and the unwavering North Star that kept the brand alive for 17 years.  We talk about the power of design, why sustainability should never require a sacrifice in quality, and how physical products—like holiday cards, photo books, and personalized gifts—remain meaningful in an increasingly digital world. Paper Culture doesn't just sell cards; they sell connection, joy, and a chance to make a small but real impact on the planet. Key Moments From the Episode * The gratitude moment that started it all: Christopher remembers friends and family working late into the night during their first holiday season—unpaid—simply because they believed in the mission and wanted to help. * Starting during the 2008 recession: With a wedding, a new home, a baby on the way, and no venture funding, the team built a fully bootstrapped brand by embracing long-term horizons and reduced competition.  * Where design meets sustainability: Paper Culture was born from the idea that consumers shouldn't have to choose—great design and climate-friendly choices can and should coexist.  * Their mission as a true North Star: After 17 years, fighting climate change continues to be the company's guiding objective, driving everything from materials to processes to planting over a million trees.  * The lasting power of physical products: Even in a digital world, a holiday card or personalized gift still stands out—and reconnects people in a way screens can't.  Join me, Ramon Vela, in listening to the episode. If you love brands grounded in mission, craftsmanship, and real human connection, you're going to enjoy this conversation.  Christopher's story is a reminder that business longevity comes from purpose, not hype—and that even the smallest choices we make as consumers can leave a meaningful imprint on the planet. Tune in and discover the world of Paper Culture. For more on Paper Culture, visit: https://www.paperculture.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors:   Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million in annual revenue.   Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 14 November 2025

In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: Angelica Fuentes, Founder & CEO of NOWFUL.  From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner connection. Throughout our conversation, Angelica opens up about the masks we all wear, the pain we numb rather than face, and how her 40-year journey of self-discovery eventually led to the creation of NOWFUL: a complete mind-body-spirit wellness system.  What struck me most is how each product — from the mushroom complex to the sleep cream to the affirmation cards — directly reflects what she relied on to survive some of the darkest moments of her life, including losing everything at age 52 and rebuilding from the ground up. Key Moments From the Episode * The moment that changed everything: At 19, a friend challenged Angelica's sadness, opening the door to decades of inner work and self-awareness.  * Shedding masks and facing the truth: Angelica shares how she confronted emptiness, fear, and a lifetime of expectations placed on her as a woman in a traditional Mexican family.  * How NOWFUL was born: Each product in the NOWFUL system comes from practices she used to survive everything from leadership stress to life-altering loss — including losing her businesses, her assets, and nearly her daughters in a 24-hour period.  * The power of ritual: Angelica explains why tiny, consistent habits are the foundation for resilience, clarity, and courage — and how they helped her rebuild her life at 52 and launch a new company at 62.  * Inside the NOWFUL system: From a 10-mushroom complex to a grounding essential oil, magnesium sleep cream, and smart affirmation cards linked to CBT — Angelica walks through how each piece helps reconnect you to your inner strength.  Join me, Ramon Vela, in listening to the episode. If you've ever felt stressed, disconnected, overwhelmed, or simply unsure of your next step, you will find so much wisdom and strength in this conversation. Angelica's story is a reminder that everything we need already lives within us — we just need the right rituals to awaken it. Tune in to hear her powerful journey and learn more about the NOWFUL system.   For more on NOWFUL, visit: https://nowfuljourney.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 13 November 2025

When you think about transformation in beauty, few stories are as fascinating as the one unfolding at Rodan + Fields.  In this episode, Rose Hamilton, CEO of Compass Rose Ventures, sits down with Anncy Rowe, Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse.  Anncy's background includes some of the most iconic names in beauty — Maybelline, Garnier, and IT Cosmetics — and she's now using that experience to bridge legacy and innovation at Rodan + Fields. What struck me most about Anncy's leadership is her ability to balance conviction and curiosity. She's fiercely protective of the brand's DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold "Love What You See" campaign that redefines clinical luxury for today's consumer. Here are a few highlights from our conversation: * Purpose Meets Reinvention: How Rodan + Fields is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to Ulta. * Clinical Luxury, Redefined: The brand's unique formulation philosophy — "no more, no less" — and why restraint, not volume, is the most powerful form of innovation. * Storytelling with Conviction: Anncy's approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends. * Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership. * Culture as the Growth Engine: Inside the company's transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams. Join us in listening to this episode to hear how Anncy Rowe and the Rodan + Fields team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief. For more on Rodan & Fields, visit: https://www.rodanandfields.com/en-us/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

Transcribed - Published: 6 November 2025

When you've been in eCommerce long enough, you start to see the cycles — the rise of new platforms, the decline of others, and the constant search for what's next. In this episode, I sit down with Neal Goyal, SVP at PostPilot, to talk about how he's helping brands rediscover one of the most powerful, proven, and now AI-enhanced channels out there: direct mail.  Neal shares how PostPilot is turning mail into a data-driven, performance-marketing channel for modern brands — one that's not only defensible against AI disruption, but also amplified by it. What I loved most about this conversation is Neal's clarity and conviction about where commerce is headed. He's seen the evolution of digital saturation, rising acquisition costs, and "tech bloat" — and he believes the brands that will win are those who balance smart automation with authentic connection.  PostPilot is doing just that, helping brands cut through the digital noise, drive measurable results, and build stronger customer relationships with physical mail — reinvented for today's marketers. Here are a few highlights from our conversation: *  AI Meets Direct Mail: How PostPilot uses data and automation to make direct mail as dynamic and trackable as digital.   * Defensible Channels: Why direct mail remains one of the few marketing channels that AI can't replace — but can help scale.   * The Meta for Mail: How PostPilot is creating an acquisition engine that behaves like a digital ad platform, with the intimacy of print.   * Performance That's Measurable: How brands can track incrementality, integrate with Klaviyo, and optimize ROI in real time.   * Culture and Customer Obsession: The story behind PostPilot's founders and why customer service is their ultimate growth advantage.   Join me, Ramon Vela, as we listen to the episode to hear how Neal and the PostPilot team are reinventing an old-school medium for the modern era — proving that, in a world dominated by digital, real connection still delivers.   For more on PostPilot, visit: https://www.postpilot.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 5 November 2025

In this episode of The Story of a Brand Show, my co-host Rose Hamilton, CEO of Compass Rose Ventures, sits down with Mike Fata, Founder and past Chairman & CEO of Manitoba Harvest Hemp Foods.  Mike’s story is one of personal transformation fueling a movement. What began with his own health journey, losing weight, regaining strength, and discovering hemp seeds, evolved into co-founding a company that pioneered an entire food category and scaled it all the way to a $419 million strategic exit. Mike shares how belief, discipline, and governance shaped his entrepreneurial path. From facing stigma around hemp in the early days, to building a trusted brand on quality and education, to evolving his own leadership from founder to CEO to chairman, Mike gives us a masterclass in resilience and scaling with integrity.  Today, he’s paying it forward as a mentor, investor, and author of “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur.” Here are some of the key moments from the episode: * How personal health struggles inspired Mike to co-found Manitoba Harvest * The power of storytelling and education in building belief in a new category * Why governance, values, and discipline were non-negotiable guardrails for scaling * The mindset shift required to evolve from founder to CEO to chairman * Why mentorship and continuous improvement remain at the core of his legacy Join us in listening to the episode and hear how Mike Fata transformed passion into purpose, purpose into a category-defining brand, and now, wisdom into mentorship for the next generation of founders. For more on Mike Fata, visit: https://www.mikefata.ca/ To buy Mike Fata’s book, “Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur,” visit Bookshop.org, Amazon, or wherever you purchase books and audiobooks.  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this!

Transcribed - Published: 22 October 2025

I had the pleasure of sitting down with Rachel Katzman, the founder of Pvolve, a functional fitness company that’s redefining what it means to truly move your body with purpose.  Rachel’s story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility. In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how Pvolve scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand. Some key moments from the episode include: * Rachel’s personal health journey and how it inspired the Pvolve method.   * Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity.   * The pivotal role of clinical studies in validating fitness methods and building consumer trust.   * How Pvolve thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model.   * The impact of celebrity advocates like Jennifer Aniston in amplifying the brand’s credibility.   Join me, Ramon Vela, as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it’s about strength, mobility, and living pain-free. For more on Pvolve, visit: https://pvolve.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 9 October 2025

In this episode of The Story of a Brand Show, I sit down with Lauren Kleinman, Founder of Dreamday and Co-founder of Quality Media. Lauren shares her journey from working at Ritual and Scopely to building not just one, but two thriving agencies that are reshaping how brands approach PR, affiliate, and paid media. Her story is rooted in curiosity, courage, and a clear vision for how the media landscape is evolving. What stood out to me is how Lauren built Dreamday around the idea of “performance PR,” combining traditional press with measurable ROI through affiliate links. Then, she and her partners created Quality Media to bring media buying, creative, and paid amplification under one roof.  Together, the agencies form a closed loop where press, content, and paid all fuel each other, driving growth and brand equity in ways most agencies can’t match. Here are some highlights from our conversation: * How Dreamday coined the concept of “performance PR” and why it’s more relevant than ever.   * The origin story of Quality Media and its unique performance publishing model powered by The Quality Edit.   * Why the media landscape is shifting to diversified channels, such as TikTok, Substack, and even ChatGPT search.   * How AI is reshaping agency work and why Lauren calls Dreamday and Quality Media “people-first, AI-enabled agencies.”   * Lauren’s personal journey as a mom, yoga teacher, and leader striving to create workplaces that become the highlight of her team’s careers.   Join me, Ramon Vela, as I listen to the full episode to hear how Lauren is building intentional, future-ready agencies while staying grounded as a leader. This is a must-listen for founders, marketers, and anyone curious about the future of brand storytelling and performance marketing.   For more on Dreamday, visit: https://www.dreamday.la/ For more on Quality Media, visit:  https://www.qualitymedia.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.

Transcribed - Published: 8 October 2025

When it comes to building lasting health and wellness brands, few people have as much lived experience as Raza Bashir. As Chief Innovation Officer at Iovate Health Sciences International, Raza has spent nearly two decades turning cutting-edge science into products that make a real difference in people’s lives. From MuscleTech to Hydroxycut, his fingerprints are on some of the most influential supplement brands of our time. In this conversation, hosted by Rose Hamilton, CEO of Compass Rose Ventures, we delve into the journey of innovation: what it truly entails behind the scenes, why transparency is non-negotiable, and how balancing margins with quality is one of the most challenging yet critical aspects of brand building.  Raza also shares what inspires his product innovation, lessons from products like Clear Muscle, and his perspective on the fast-changing landscape of consumer wellness. Here are some of the key moments from the episode: * The early days at Iovate and how a culture of speed and passion shaped innovation * Why storytelling and consumer feedback remain as important as the science behind the product * The Clear Muscle case study—how testing, iteration, and positioning made all the difference * Building consumer trust through transparency, science, and third-party validation * The future of supplements: precision nutrition, peptides, and the rise of consumer “stacks” Join Rose Hamilton in listening to the episode and hear how Raza Bashir is helping shape the next era of health and wellness through innovation, trust, and intentional leadership. For more on Iovate Health Sciences International, visit: https://www.iovate.com/ Iovate Brands: For more information on MuscleTech, visit www.muscletech.com For more information on Six Star, visit: www.sixstarpro.com For more information on Hydroxycut, visit: www.hydroxycut.com For more information on Purely Inspired, visit: www.purelyinspired.com If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.

Transcribed - Published: 7 October 2025

I had such a powerful and eye-opening conversation with Lisa Curtis, Founder & CEO of Kuli Kuli Foods.  Lisa shared her incredible journey that began in the Peace Corps in Niger, where she first discovered moringa, a nutrient-packed “tree leaf” that transformed her health.   What started as a simple act of self-care in a rural village has grown into Kuli Kuli Foods, a pioneering superfoods brand that now partners with thousands of small farmers across Africa and India, empowers women, and brings nutritious, climate-smart foods to shelves nationwide. Lisa opened up about the early hurdles, navigating FDA approvals, raising money through crowdfunding, and hustling at farmers' markets, and how those small proof points led to partnerships with Whole Foods, Walmart, and more.   We also explored the resilience it takes to keep going for over 12 years, her gratitude practice, and the leadership lessons that continue to guide her. This episode is packed with inspiration for entrepreneurs and food lovers alike. Here are some highlights from our conversation:   How a Peace Corps experience in Niger led to the discovery of moringa and sparked the founding of Kuli Kuli Foods.   Overcoming early supply chain and regulatory challenges, including a $70,000 FDA hurdle with creativity and mentorship.   The role of farmers' markets and crowdfunding in proving demand and landing Whole Foods as their first big customer.   Building impact by partnering with 3,000 small farmers and reinvesting 10% of profits into community projects worldwide.   Lisa’s advice for entrepreneurs: map out small proof points, celebrate wins, and keep the courage to start and persist. Join me, Ramon Vela, as I listen to Lisa’s inspiring story of grit, gratitude, and global impact, and to discover how Kuli Kuli is changing the way we think about superfoods. For more on Kuli Kuli Foods, visit: https://www.kulikulifoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 4 October 2025

I had a truly meaningful and inspiring conversation with Jenny Yue, Co-Founder of Ohme Foods. Jenny shared how her personal health journey, such as losing 50 pounds, rediscovering fitness, and building confidence through small daily wins, became the spark that inspired her to create Ohme.  What began as a New Year’s resolution to start every morning with a healthy breakfast has now evolved into a colorful, family-friendly snack brand that helps people kick off their days with wellness in mind. We discussed the challenges of building a brand from scratch, including struggles with packaging, finding the right retail strategy, and navigating the early days of farmers' markets and pop-ups.   Jenny also opened up about the big wins along the way, like Urban Outfitters reaching out on Instagram to carry their products, and the joy of seeing both kids and parents embrace Ohme’s freeze-dried fruits and yogurt crunches. Her story is a reminder that small steps and small wins can add up to something truly transformative. Here are a few highlights from our conversation:   Jenny’s gratitude practice and how a supportive friend helped her gain clarity and confidence in tough moments.   The personal wellness journey that inspired the launch of Ohme Foods.   How starting with farmers' markets led to unexpected retail wins, including Urban Outfitters.   The importance (and headaches) of packaging design and branding in standing out on shelves.   Why freeze-drying preserves 95% of nutrition while delivering that crunchy texture everyone loves. Join me, Ramon Vela, as I listen to Jenny’s story and learn more about the mission behind Ohme Foods, and get inspired by how personal transformation can spark an incredible business journey. For more on Ohme Foods, visit: https://www.ohmefoods.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel. While you’re focused on day-to-day operations, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space, capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcribed - Published: 2 October 2025

I had the chance to sit down with Steve Booher, the founder and CEO of Always Full, and what an inspiring conversation it was.   Steve’s entrepreneurial journey spans decades, from walking away from a “lifetime” corporate job to building multiple companies across engineering, manufacturing, and ag-tech. Along the way, he learned hard lessons about trust, cash flow, and resilience. And now, he’s bringing all of that experience into the pet space with a product that solves a simple but universal problem—keeping your pet’s water bowl always full and always clean. In our conversation, Steve shared the story of how a broken arm in his family turned into the spark for Always Full. What began as a sketch in AutoCAD evolved into a laser-precise, vortex-flushing, self-cleaning water bowl that pet parents (and pets!) are falling in love with.   From overcoming engineering challenges, to winning awards at SuperZoo and Global Pet Expo, to preparing for retail and online expansion, Steve walked us through what it takes to build not just a product, but a brand that truly makes a difference in people’s lives. Here’s what you’ll learn in this episode: * How Steve’s early career experiences led him to embrace entrepreneurship   * The tough lessons he learned building and selling multiple companies before Always Full   * How his wife’s broken arm sparked the idea for a better water bowl   * The engineering process behind Always Full, including the vortex flush and filtration system   * Why Always Full is gaining traction with consumers, retailers, and even industry awards Join me, Ramon Vela, as I listen to this episode of The Story of a Brand as we dive into the journey of an entrepreneur who’s proving that solving real problems—like keeping your pets healthy and hydrated—can be both meaningful and transformative. For more on Always Full, visit: https://alwaysfull.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 23 September 2025

From the Archives: Back in May 2024, I had the pleasure of sitting down with John Molloy, Co-founder and CEO of Memo Paris, to explore the fascinating world of fragrance and the art of memory it evokes.  John shared his journey from fashion to perfumery, the courage it took to leave a corporate path, and how he and his wife, Clara, built Memo Paris around the idea of capturing places, emotions, and memories through scent. What stood out most was how fragrance becomes more than just a product; it becomes a bridge to culture, connection, and even self-expression. In this conversation, we dived into how Memo Paris was born out of curiosity, love, and creativity, and how the brand has grown from just four fragrances to a collection found in over 60 countries.  John opened up about the role of family, mentors, and his wife’s poetic vision in shaping Memo Paris, and how every bottle tells a story of place, beauty, and emotion. Here’s what you’ll learn in this episode:   How John’s early mentors and family support gave him the courage to take the entrepreneurial leap   The story of Memo Paris and how fragrances capture “places of grace” around the world   Why building a fragrance brand is about long-term relationships, not quick trends   The role of art, storytelling, and creativity in shaping Memo Paris’s bottles and scents   Sneak peek into new launches, including the fragrance inspired by Cappadocia   Join me, Ramon Vela, as we listen to this inspiring episode of The Story of a Brand, where we discover how Memo Paris weaves together travel, memory, and artistry to create fragrances that truly tell a story.   For more on Memo Paris, visit: https://us.memoparis.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 18 September 2025

I had the absolute pleasure of sitting down with Angus Rittenburg, Co-Founder and CEO of WYNK, to explore one of the fastest-growing trends in the beverage industry: low-dose THC drinks. Angus shared his incredible journey from engineering at Tesla and SpaceX to launching a scrappy startup with a vision for healthier, more social alternatives to alcohol. What struck me most was how much of WYNK’s story is about holding onto a vision—even when the path forward wasn’t clear and staying scrappy, adaptable, and true to quality. In this episode, Angus and I discuss everything from his early mentor, who taught him to value education over money, to the inventive mobile production systems that helped WYNK break into multiple states, to the massive regulatory unlock that allowed hemp-derived THC beverages to finally reach mainstream shelves.  Along the way, we also explored the challenges of consumer education, the better-for-you movement in beverages, and what it takes to not just build a product but build a category. Here’s what you’ll learn in this episode: * How a mentor’s belief in vision over money shaped Angus’s entrepreneurial journey * The scrappy origins of WYNK and how a mobile canning trailer became the company’s launchpad * Why low-dose THC beverages are poised to disrupt alcohol consumption trends * The regulatory shifts that allowed WYNK to expand beyond dispensaries into bars, restaurants, and liquor stores * How WYNK is investing in quality and compliance to build not just a brand, but an entire category Join me, Ramon Vela, as I listen to this fascinating episode of 'The Story of a Brand,' where we explore the vision, challenges, and triumphs behind WYNK, a brand rewriting the rules for social beverages.   For more on WYNK, visit: https://drinkwynk.com/   If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 16 September 2025

I had such a powerful and heartfelt conversation with Cara Dumaplin, the CEO & Founder of Taking Cara Babies.  Cara shared her deeply personal journey—from her background as a neonatal nurse and wife of a pediatrician to her own struggles with sleep deprivation as a new mom. What I loved most about this interview is how Cara took her hardest moments, the valleys of her life, and turned them into seeds that grew into a mission to help parents everywhere. We talked about how sleep impacts not only babies but the entire family, and how Cara’s work is about so much more than swaddles or schedules—it’s about empowering parents to believe in themselves, find grace in the learning process, and realize they are the true experts of their own children. Her wisdom, compassion, and dedication shine through every word. Here are a few highlights from our conversation:   How Cara’s darkest moments as a new mom inspired her mission   Why helping parents get just a few extra hours of sleep is life-changing   The philosophy behind Taking Cara Babies: empowering parents as the experts   Practical guidance for parents at any stage, from newborns to toddlers   Why grace, compassion, and presence are essential in parenting   Join me, Ramon Vela, as I listen to this episode and hear how Cara is transforming the lives of parents and babies with wisdom, heart, and hope. For more on Taking Cara Babies, visit: https://takingcarababies.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today. Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 4 September 2025

I had the pleasure of sitting down with Cynthia Sakai, Founder & CEO of EvolveTogether, and this conversation was both inspiring and deeply human.  Cynthia shared how her journey from jewelry design to launching a wellness-focused essentials brand began during the pandemic's chaos.  What started with masks for frontline workers quickly grew into a mission-driven company rooted in connection, intentional design, and products that make people feel truly cared for. What struck me most is how much thought Cynthia puts into every detail—whether it’s the clean formulations, sustainable packaging, or even the way a soap fits in your hand. She’s not just building products; she’s building trust and raising expectations for what consumers deserve.  Here are a few highlights from our conversation: * How a background in jewelry design shaped Cynthia’s meticulous attention to detail   * The origin story of EvolveTogether and why masks were just the beginning   * Why the brand’s ethos is about being “for humans,” not just for consumers   * The importance of industrial design in making daily essentials feel seamless   * Lessons on trusting your gut and staying rooted in your “why” as a founder   Join me, Ramon Vela, as I listen to this episode and hear how Cynthia is reshaping everyday essentials into products worth buying and a brand worth supporting.   For more on EvolveTogether, visit: https://evolvetogether.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 3 September 2025

I had such an inspiring conversation with Noelle O'Connor, the founder of Tan Organic and Skin Magic. From building one of the cleanest sunless tanning brands in the world to creating a multi-use balm that families can trust, Noelle's story is packed with passion, resilience, and purpose. She opened up about the early struggles of running high-end spas during the recession, the pivotal moment when Simon Sinek helped her discover her "why," and the values that continue to guide her company today—kindness, gratitude, integrity, quality, and innovation. What I loved most was hearing how Noelle's personal journey is woven into her brands. From overcoming setbacks to insisting on the highest-quality, sustainable ingredients, her drive is contagious.   We also explored the real challenges of competing as an indie brand against global beauty giants, the growing awareness of what we put on our skin, and the exciting growth Tan Organic and Skin Magic are experiencing in the U.S. Here are just a few highlights from our conversation: * How gratitude and kindness shaped Noelle's entrepreneurial journey   * The role of Dragon's Den and a chance meeting with Simon Sinek in launching Tan Organic   * Why clean, organic ingredients cost more—but deliver so much more value   * The story behind Skin Magic's 30+ uses and its recent launch at Costco.com   * Lessons on resilience, asking for help, and staying true to your "why"   Join me, Ramon Vela, as I listen to the episode and discover how Noelle is redefining beauty with purpose-driven brands that care for people, planet, and skin health. For more on Tan Organics, visit: https://tanorganic.com/ For more on Skin Magic, visit: https://www.skinmagic.ie/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you're limited to selling on just one channel.  While you're focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you're missing. That's where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you'll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 2 September 2025

I had such an inspiring conversation with Luna Aziz, the CEO & Founder of Legendairy Milk.  What started as her personal struggle with breastfeeding and milk supply has grown into a mission-driven brand that supports women through every stage of life—from trying to conceive to postpartum and beyond.  Luna’s story is rooted in resilience, family support, and a deep commitment to women’s health. Her candid honesty about motherhood and entrepreneurship made this conversation both powerful and refreshing. We talked about the realities of new motherhood, the stigma that still surrounds breastfeeding, and the importance of building products—and a community—that truly support women. Legendairy Milk isn’t just about supplements; it’s about breaking barriers, creating safe spaces for moms, and ensuring products are backed by science and integrity.  Luna also shared what it’s been like to grow her business over 10 years, the sacrifices she’s made along the way, and her advice to other founders navigating the entrepreneurial journey. Here are some key moments from our conversation: * How family support, especially her mom stepping in, made Legendairy Milk possible. * The personal struggles with milk supply that inspired her first product formulations. * Why humor and honesty are built into the brand’s packaging and community. * How Legendairy Milk prioritizes education and support first, products second. * The certifications, testing, and research that set their supplements apart in a crowded market. Join me, Ramon Vela, as I listen to this episode and hear how Luna turned her challenges into a brand that has supported moms for over a decade. Whether you’re a parent, a founder, or someone passionate about women’s health, you’ll walk away inspired. For more on Legendairy Milk, visit: https://www.legendairymilk.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today. Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 29 August 2025

I had such a fascinating conversation with Anthony Boldin, Founder of LiveComplete. This isn’t just another protein brand; what Anthony and his team are building could truly change how we think about food, nutrition, and even the future of plant-based eating. What struck me most was his passion, not just for creating a product, but for creating a platform that delivers “no compromises, sacrifice nothing.” We delved into the science behind LiveComplete’s unique protein blends, including its groundbreaking concept of match rate. Anthony explained how they’ve engineered plant-based proteins to replicate the amino acid profiles of human muscle, making them more effective for building strength, recovering faster, and even maintaining a lean physique.   This isn’t just for vegans; it’s for anyone who wants the most efficient and effective protein available. Here are some key moments from our conversation: * Anthony shares how a personal journey into veganism led him to discover protein imbalances and eventually write an algorithm to solve them.   * We delve into match rate, the measurement that determines how well a protein matches the components of our bodies, and why most proteins fall short.   * The story of LiveComplete’s 30+ co-founders and their restaurant-owner energy: passion, sacrifice, and personal commitment to building something better.   * A look at upcoming products like baking mixes and plant-based egg replacements designed to deliver taste, texture, and nutrition without compromise.   * Why Anthony believes LiveComplete is more than a product—it’s a platform for the future of food.   Join me, Ramon Vela, as I listen to this episode and discover why LiveComplete is creating one of the most fascinating food innovations I’ve come across in a long time.   If you’ve ever wished for protein that’s truly optimized for your body—and better for the planet—you’ll want to hear this one. For more on LiveComplete, visit: https://livecomplete.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 26 August 2025

I had the absolute pleasure of sitting down with Lolita Sanders, Founder of Umthi.  From the very first moment, it was clear how deeply personal her mission is—Umthi isn’t just a skincare brand, it’s rooted in family, culture, and the wisdom passed down through generations.  Lolita shared how her journey began with her grandmother’s teachings and how she’s transformed that legacy into a brand that blends tradition with modern wellness. What struck me most about this conversation was Lolita’s commitment to creating products with integrity. She emphasized the importance of staying connected to the earth, honoring her heritage, and creating products that genuinely nurture.  It’s rare to find a founder who brings such authenticity and care into every part of their business, and listening to her, you can feel that Umthi is about more than beauty—it’s about healing and connection. Here are a few key moments from the episode: * How Umthi was born from her grandmother’s influence and a desire to preserve cultural wisdom.   * The meaning behind the name “Umthi” and how it reflects the brand’s roots and purpose.   * Why integrity and intentionality guide every decision, from sourcing to formulation.   * The role of nature and spirituality in her approach to skincare and wellness.   * The challenges and lessons of building a purpose-driven brand in today’s market.   Join me, Ramon Vela, as I listen to this episode and discover how Umthi is weaving heritage, authenticity, and healing into the world of skincare and beyond. For more on Umthi, visit: https://www.umthi.co.uk/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error. REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 22 August 2025

I had such a great time talking with Dario Phillips, Co-founder of Slowtide. What started as a simple idea—a better beach towel—has grown into a lifestyle brand that’s as much about art and culture as it is about function.  Dario shared how Slowtide turned a category often overlooked into something exciting, combining creativity, collaboration, and sustainability in a way that truly resonates with today’s consumer. What really stood out to me was the way Dario approaches brand building. Slowtide isn’t just about selling towels; it’s about creating products that people connect with and want to showcase in their everyday lives. From artist collaborations to pushing the boundaries of what a towel can be, this is a story about vision, persistence, and transforming the ordinary into the extraordinary. Here are a few key moments from the episode: * How a love for surf, art, and culture inspired the very first product idea.   * The journey from a side hustle to a full-fledged brand stocked in major retailers.   * Why artist and brand collaborations have become such a powerful part of their identity.   * The challenges of scaling while staying true to their creative roots and sustainable values.   * Insights into how Slowtide turned a utilitarian product into a lifestyle statement. Join me, Ramon Vela, as I listen to this episode and discover how Slowtide transformed a simple towel into a cultural canvas, building a brand that inspires creativity and community. For more on Slowtide, visit: https://slowtide.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 20 August 2025

I loved this conversation with Clive Sher, President & Co-founder of Little Bellies.  As a parent myself, I’ve heard many brands talk about “organic” or “better-for-you” snacks, but I’ve never heard anyone break it down the way Clive did. From the very start of our chat, I could tell how thoughtful and intentional he and his team are about what goes into their products.   Their mission goes beyond just offering snacks; it’s about guiding parents and children through each age and stage of development in a way that feels supportive, safe, and truly considered. What struck me most was how Clive described the philosophy behind Little Bellies’ product design, encompassing everything from motor skill development to palate shaping, and avoiding what he calls “health washing.”   It’s a level of care that’s rare in this space, and it gave me a whole new perspective on how much food choices at an early age matter. Honestly, I was blown away. Here are a few highlights from the episode: * The story of how a family need, his nephew’s severe food sensitivities inspired the founding of the company nearly 20 years ago.   * Why organic is only the starting point, and how Little Bellies avoids “pseudo-confectionery” by creating truly age-appropriate foods.   * The challenges of launching in North America in 2020, right as the pandemic hit, and how agility helped them adapt.   * A fascinating look at their “age and stage architecture” that supports children from seven months through toddlerhood with carefully designed textures, shapes, and flavors.   * The commitment to brand integrity and why they refuse to compromise, even when retailers request products that don’t align with their values.   Join me, Ramon Vela, as I listen to this episode and discover why Little Bellies isn’t just another snack brand; it’s a partner for parents who want the very best for their children. You’ll find this conversation inspiring, thoughtful, and eye-opening. For more on Little Bellies, visit: https://littlebellies.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 20 August 2025

I had such an inspiring conversation with Lorraine Corcoran, Founder & CEO of Nyrah Beauty.  Her journey into skincare was deeply personal, sparked by her own search for products that truly worked for her sensitive skin.  What began as frustration turned into a passion for formulating clean, effective solutions that honor both the science of skincare and the integrity of natural ingredients. Lorraine’s story is a reminder that sometimes the best brands are born from solving problems for ourselves first. What stood out to me was Lorraine’s intentionality, whether it’s choosing every ingredient with care, building a brand rooted in authenticity, or ensuring that Nyrah Beauty empowers people to feel confident in their own skin. She opens up about the challenges of breaking into the crowded beauty space, the role of education in building trust, and how she stays grounded while scaling a mission-driven brand. Here are a few highlights from the episode: * How personal skincare struggles became the foundation for Nyrah Beauty   * The philosophy of combining science with clean, natural ingredients   * The challenges and opportunities of standing out in a saturated beauty market   * Why education and transparency are central to building customer trust   * Lorraine’s vision for the future of Nyrah Beauty   Join me, Ramon Vela, as I listen to the episode and discover how Lorraine is reshaping beauty with purpose, passion, and authenticity. For more on Nyrah Beauty, visit: https://nyrahbeauty.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands it believes in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.   Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 16 August 2025

I had such a fascinating conversation with Oliva Landau, Co-founder & CEO of The Clear Cut.  What started as her passion for educating people about diamonds has evolved into a thriving modern brand that’s revolutionizing the way couples shop for engagement rings. Oliva shared how she went from being a gemologist and content creator to running a direct-to-consumer company that blends education, transparency, and trust at the heart of every customer interaction. What struck me most was how The Clear Cut’s growth has been fueled not just by beautiful diamonds but by storytelling, social media, and community building. Oliva pulled back the curtain on the early days, the challenges of scaling while staying true to her mission, and how she’s shaping the next chapter of a category that’s been slow to evolve. Here are some highlights from the episode: * How a side hustle Instagram account turned into a full-fledged business   * Why education and transparency are the keys to disrupting the diamond industry   * The role social media has played in building community and brand trust   * Challenges of scaling while maintaining personalization in the customer experience   * What’s next for The Clear Cut as they continue to grow and innovate   Join me, Ramon Vela, as I listen to the episode and get inspired by Oliva’s journey of turning her expertise and passion into a brand that’s redefining the engagement ring experience. For more on The Clear Cut, visit: https://theclearcut.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 15 August 2025

I had the pleasure of sitting down with Meredith Mills-Merritt, Founder of The Original Southside, and this was such a fun and refreshing conversation, literally.  From the very first sip of her canned cocktail, I was blown away by how crisp, light, and perfectly balanced it tasted. What really struck me, though, was how much heart and thoughtfulness went into every detail of this brand, from the family recipe it was inspired by to the intentional choice of organic, clean ingredients. Meredith’s journey is one of resilience, creativity, and considerable grit. Coming from a background in the beauty industry, she made the leap into the ultra-competitive world of ready-to-drink cocktails, despite having no prior experience in the beverage industry.   What she did bring was a deep love of ingredients, a family gin recipe, and the determination to create something better than what was on the shelf. In our conversation, she shares the highs, the hurdles, and the very personal wins that keep her pushing forward. Here are a few highlights from the episode: * How a friend choosing Southside as her wedding drink became a powerful reminder of why Meredith started the brand   * The family recipe origins behind The Original Southside and how Meredith perfected it for the can   * Why being Whole Foods–compliant was a non-negotiable from day one   * The unique challenges of breaking into the alcohol industry’s three-tier distribution system   * Meredith’s go-to strategies for building awareness, from real-life tastings to word-of-mouth advocacy   Join me, Ramon Vela, as I listen to the episode and get inspired by Meredith’s journey of turning a family recipe into a modern, better-for-you cocktail brand. For more on The Original Southside, visit: https://www.drinksouthsides.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 15 August 2025

When I think of founder stories that move me to my core, Octavia Morgan’s journey is right at the top.  In this episode, I sit down with Octavia Morgan, CEO and Creative Director of Octavia Morgan, to discuss building a fine fragrance brand rooted in intention, courage, and community. From her early mornings in meditation to the emotional moment a customer cried after finally finding a scent she could wear, this is a conversation about listening to your calling, even when it’s scary. Octavia left a stable nursing career to create a fragrance brand for people like her—those with scent sensitivities who still wanted complexity, boldness, and beauty in what they wear. She shares how she took her brand “to the streets,” grew through word of mouth, and developed a fragrance line that’s now carried by Ulta Beauty nationwide. This isn’t just about perfume—it’s about purpose. Here are a few highlights from the interview: * The meditation that sparked Octavia’s leap from nursing to entrepreneurship—and the fear she had to face head-on.   * How a tearful customer showed her the deep emotional impact her product could have.   * Why Octavia sells $100+ fine fragrances at upscale markets—and how it built a grassroots community of superfans.   * The real reason so many people suffer from scent sensitivity, and how her clean, filler-free formulations are changing that.   * Her powerful advice for anyone with a dream they’re too scared to pursue: “Why not you?”   Join me, Ramon Vela, as I listen to the episode and discover the story of a founder who’s redefining what it means to follow your intuition and create beauty with integrity. You’ll walk away inspired and probably wanting to smell every scent she’s ever made. For more on Octavia Morgan, visit: https://octaviamorgan.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcribed - Published: 7 August 2025

When I first saw the product from NoNormal, I was intrigued. A coffee paste… in a tube? I’d never seen anything like it. But as someone who loves coffee and spends a lot of time outdoors, I instantly got the appeal.  In this episode, I chat with Alexander Haberlin, co-founder of NoNormal, about how a backcountry hike in Switzerland sparked a completely new way to experience coffee and how it evolved from a spray-painted tomato paste tube to a beautiful, functional, adventure-ready product. We go deep into the product story, the entrepreneurial journey, and the intentional choices behind flavor, packaging, and mission.   As I sipped the coffee while we talked, I was blown away. Not only is it incredibly convenient, but it also tastes great. You can drink it hot, cold, or even spread it on toast. What started as a creative solution for outdoor coffee drinkers has evolved into a ritual and is now a growing brand with a passionate community. Here are a few key takeaways from our conversation: * NoNormal’s coffee paste is a first-of-its-kind, shelf-stable product made with Fairtrade Arabica beans and housed in recyclable aluminum tubes—born from a love of hiking and a need for better trail coffee.   * Alexander and his co-founder hand-filled the first prototypes in their Swiss kitchen, validating the idea via crowdfunding before going all-in on manufacturing.   * The product found early success through a mix of “chaos packaging” buzz and genuine functionality for outdoor adventurers—and even jungle explorers!   * Their biggest lesson: validate early, prototype fast, and don’t be afraid to mix form and function with love and obsession over the details.   * Whether it’s stirred in hot water, blended into peanut butter, or licked off a spoon during a jungle trek, NoNormal coffee is all about that magic moment of pause and pleasure in the outdoors.   Join me, Ramon Vela, as we listen to the episode and discover how a bold, unusual idea can become a beautiful, purposeful product. This isn’t just a coffee story; it’s a story of creativity, intention, and building something remarkable from the ground up. For more on NoNormal visit: https://nonormal.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 7 August 2025

I had a blast sitting down with Dan Schaefer, Founder & CEO of Native Pet.  We kicked things off with gratitude. Dan shared how his wife was his “first angel investor,” backing his leap from BCG into entrepreneurship while raising a young family. From there, we got into the big idea behind Native Pet: “around-the-bowl nutrition.” Instead of trying to replace what’s in your dog’s bowl, Native Pet helps pet parents customize it with clean-label, effective supplements dogs actually love to eat. Dan walked me through their earliest wins, such as transforming messy canned pumpkin into a shelf-stable powdered pumpkin with a smart fiber blend, and their breakout hit, The Daily (an all-in-one scoop inspired by human greens routines). We also dug into hard-earned lessons (hello, Target packaging panic) and a huge upcoming launch that brings today’s human gut-health wave into pet wellness. Highlights * Gratitude that fuels the journey: Dan credits his wife and co-founder Pat’s family for believing early, packing boxes, cheering them on, and making “zero to one” possible.   * The Native Pet thesis: Focus on supplements to personalize health “around the bowl,” so pet parents can keep their preferred food and add targeted support.   * Simple, smart innovation: From powdered Pumpkin to Omega Oil, clean-label formats and taste are non-negotiable—if dogs won’t eat it, nothing else matters.   * Breakout product: The Daily—their one-scoop daily multivitamin—became Native Pet’s best seller and even hit #1 in multivitamins on Amazon right after Prime Day.   * Where to find them: Online at nativepet.com, Amazon, Chewy, and nationwide at Target, Petco, PetSmart, Whole Foods, Sprouts, Tractor Supply, Meijer, Pet Supplies Plus, and more.  Plus, try the website quiz to get the right plan for your dog.   * One more thing I’m excited about: Native Pet’s new GutWell line (launching August) targets specific outcomes through the microbiome—Clean Breath, Trim Down, Stress Support, Itchy Skin, and Power Poop—in a tasty, clean-label, cold-pressed pellet with bold, premium packaging. Join me, Ramon Vela, in listening to the episode: If you care about helping your dog live a happier, healthier, and longer life—and want practical ways to personalize their nutrition—you’ll love this conversation. Hit play to hear the full story, the lessons learned, and what’s next for Native Pet.   For more on Native Pet, visit: https://nativepet.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 5 August 2025

I had the pleasure of sitting down with James Reynolds, Co-CEO and Co-founder of Coco5, and what a conversation it was.  From the South Side of Chicago to Wall Street to the beverage aisle, James’s journey is packed with powerful lessons on grit, reinvention, and staying true to your purpose. He opened up about a pivotal moment in college that transformed his life — when he walked away from basketball to pursue academics — and how that same clarity of purpose led him to fall in love with a product called Coco5. What started as a health-conscious investment turned into a mission-driven beverage brand that's redefining coconut water. James and his team, including NBA stars like Devin Booker and D’Angelo Russell, took a product they genuinely loved and scaled it into a clean hydration brand backed by real athletes — and more importantly, beloved by moms and kids. Here are some key takeaways from this episode: * James shares the moment he "stopped playing small" and took charge of his future — a life-altering decision that still fuels his discipline today.   * How a chance encounter with Coco5 led him from investment banking to CPG founder, driven by a passion for health and hydration.   * The surprising truth about their core customer: it's not just athletes — it's health-conscious moms buying for their kids.   * Why saying “no” to 2,000+ Walmart stores helped them win — and how going narrow and deep created long-term success.   * The secret behind their flavor-first strategy: “Kids don’t care if it’s good for them — it has to taste amazing.”   Join me, Ramon Vela, as I listen to this episode — it’s a powerful story of reinvention, discipline, and building a brand with lasting impact. If you’ve ever wondered what it takes to succeed in CPG without experience, this is a must-listen.   For more on Coco5, visit: https://coco5.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 31 July 2025

In this episode of The Story of a Brand, I sit down with Gary Redmond, co-founder of BusterBox, a subscription box that delivers joy straight to your dog’s doorstep.  What started as three friends looking to create something fun and meaningful quickly became one of the fastest-growing dog subscription brands in Europe. Gary shares the ups and downs of starting a business from scratch, from packing boxes by hand in a tiny apartment to now serving thousands of happy dog parents every month. What I loved most about this conversation is how scrappy and determined Gary and his co-founders were in the early days. They didn’t wait for the perfect funding or ideal setup—they just got started. Along the way, they learned how to build customer loyalty, scale their logistics, and make dogs (and their humans) incredibly happy.  It’s a story about building with heart, hustling through hard times, and chasing big dreams one treat at a time. Here’s what we cover: * How BusterBox started from a small apartment in Dublin with no investors * Why direct feedback from dog parents shaped their entire product strategy * The moment they knew they had product-market fit—and how they doubled down * Lessons from scaling a subscription business in the European market * Why “the dog is the customer, but the human is the buyer” Join me, Ramon Vela, as I listen to this fun and insightful conversation with Gary. Whether you're a dog lover, an entrepreneur, or both, this episode is packed with inspiration (and probably a few tail wags too). For more on BusterBox, visit:  https://busterbox.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 30 July 2025

On this episode of The Story of a Brand, I sat down with Jeff Boyd, founder of MTE, a wellness brand that’s redefining how we think about energy, recovery, and mood.  What started as a personal quest to feel better and support the people closest to him turned into a full-spectrum product created with intention, science, and heart. Jeff gets candid about burnout, anxiety, and how most of us are just trying to show up as our best selves in a world that doesn’t make it easy. This conversation isn’t just about supplements—it’s about the pursuit of better living. Jeff opens up about building a product he uses every day, collaborating with a world-class team of scientists and formulators, and what it means to create something for people, not just profit.   It’s clear MTE stands for “More Than Energy”—and this episode delivers more than your average brand story. Here’s what we cover:   Why Jeff left his shipping business to build a product he’d be proud to give to his family   The surprising power of ingredients like saffron, ashwagandha, and paraxanthine (and why they matter)   How MTE helps create an internal environment that supports energy, focus, mood, and better sleep   The moment Jeff knew he had something special, from rapid sell-outs to a 48% repeat customer rate   What Jeff’s proudest of (hint: it’s not just the product—it’s how people are treated)   Join me, Ramon Vela, as I listen to this heartfelt and insightful conversation with Jeff Boyd of MTE. Whether you’re curious about wellness, a fellow founder, or someone looking for more balance in your life, this one’s for you. For more on MTE, visit: https://getmte.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 29 July 2025

What does it mean to steward a family legacy while completely rethinking how food is raised?  In this episode, I sat down with Heidi Diestel of Diestel Family Ranch, a fourth-generation turkey farmer who's not afraid to ask hard questions about the food system and make bold changes. Heidi brings a rare mix of tradition, transparency, and a challenger mindset to an industry that often resists change. We talked about everything from regenerative agriculture to redefining what “better” means in the turkey category. Heidi shares how her family is holding to their values while also pushing boundaries, such as eliminating antibiotics long before it was popular and investing in their USDA-certified plant to ensure quality and animal welfare. It’s a masterclass in integrity, evolution, and sticking to your “why.” Key highlights from this episode: * Why the “status quo” in farming was never good enough for Diestel.   * How a values-first approach led to long-term decisions, such as adopting regenerative practices and owning their own plant.   * The moment Heidi realized the brand needed to challenge the category narrative.   * What it means to build trust with consumers when competing against big agriculture?   * How Diestel balances legacy and innovation in a 4th-gen family business.   Join me, Ramon Vela, as I listen to this thoughtful, behind-the-scenes look at what it takes to raise food with care, conviction, and courage. Whether you’re in CPG, AG, or just a conscious consumer, this one will leave you inspired. For more on Diestel Family Ranch, visit: https://diestelturkey.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 25 July 2025

When I think of a product worth buying and a brand worth supporting, Avocado Mattress is at the top of my list.   In this episode, I sat down with Vy Nguyen, Co-CEO of Avocado Mattress, to discuss what it truly takes to build a mission-driven, vertically integrated company in a category dominated by commodity players.  Vy’s story is rooted in deep gratitude for his family’s immigrant journey, and he brings that same heart and intention to everything he does—from sourcing organic materials to creating calm, customer-first retail spaces. We discussed the early days of Avocado, the team's commitment to vertical integration, and how their transparency and dedication to sustainability earned them B Corp certification and customer trust. What stood out most was Vy’s belief that consumers want to buy from brands doing the hard work, and his team is doing just that. Key highlights from this episode:   * How Vy’s family journey from Vietnam inspired his values and entrepreneurial mindset.   * Why Avocado chose to own their manufacturing, from latex factories to inner springs.   * What makes an organic mattress truly organic—and why it’s hard to fake.   * The impact of COVID and tariffs on their business (and how they adapted).   * How Avocado brings its story to life through experience centers and retail partnerships.   Join me, Ramon Vela, as I listen to this thoughtful and inspiring episode as we explore how one brand is raising the bar in an industry that’s long overdue for change. If you care about clean products, radical transparency, and companies that do things the right way, this is an episode you won’t want to miss. For more on Avocado Mattress, visit: https://www.avocadogreenmattress.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: 1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.    Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 23 July 2025

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention. What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally. What I loved most about this conversation is Yanika’s fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you. Here are a few highlights from our conversation: * How a wire, sponge, and hot glue gun led to a viral beauty tool * The moment a beauty editor helped spark massive exposure * Why listening to customer feedback helped evolve the product line * The power of perseverance and learning as you go * How Yanika balances creativity with business growth Join me, Ramon Vela, as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence. For more on Cordina Hair, visit: https://www.cordinahair.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.   Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above. 

Transcribed - Published: 22 July 2025

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill.  What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both consumers and partners. What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they’re solving real problems with transparency, data, and a little bit of humor. Whether you’re a CPG founder, wellness enthusiast, or someone who’s ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand. Here are a few highlights from our conversation: * Why product experience is at the core of Snoozy’s growth   * How education helps consumers overcome skepticism about functional ingredients   * What it takes to build trust in the CBD and sleep category   * Lessons from pivoting and simplifying the product line for retail success   * The importance of balancing science, taste, and storytelling   Join me, Ramon Vela, as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier. For more on Snoozy, visit: https://www.getsnoozy.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors:   REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 17 July 2025

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.  Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today's landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose's unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it's a vital survival tool.  If you're a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you. Here are a few key moments from our conversation: * Why modern CPG brands need both marketing soul and operational grit * How to shift from founder-led storytelling to storyselling * The concept of a "data room for marketing"—and why every brand needs one   Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you're scaling or just starting, her advice will leave you inspired and ready to act. For more on Compass Rose Ventures, visit: https://compassroseventures.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.​​

Published: 16 July 2025

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.  Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond. What I love most about this episode is Rose’s unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it’s a vital survival tool.  If you’re a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you. Here are a few key moments from our conversation: * Why modern CPG brands need both marketing soul and operational grit * How to shift from founder-led storytelling to storyselling * The concept of a “data room for marketing”—and why every brand needs one   Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act. For more on Compass Rose Ventures, visit: https://compassroseventures.com/  If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven-, eight-, and nine-figure brand operators share insights, solve problems, and accelerate growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.​​

Transcribed - Published: 16 July 2025

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health.  Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that’s bridging the gap between clinical research and everyday health. What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you’re interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you. Here are a few highlights from our conversation: * The gut-lung axis: what it is and why it matters * How a NICU doctor became a CPG founder * Why Resbiotic leads with clinical credibility, not marketing fluff * The challenge of translating deep science into consumer products * How education and transparency are building trust in a skeptical market Join me, Ramon Vela, as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation. For more on Resbiotic, visit: https://resbiotic.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year.   Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand becomes harder the bigger you grow, especially when you’re limited to selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper.

Transcribed - Published: 16 July 2025

In this episode, I sit down with Andrew Kemp, the passionate owner of Bare Kind, a brand of bamboo socks that’s on a mission to save endangered animals one step at a time.  What began with a desire to create a feel-good product has grown into a purpose-driven business that partners with over 30 animal charities, donates 10% of profits, and makes every sock design count. What I love about this conversation is how grounded Andrew is in the belief that consumer products can—and should—do good. We talk about sustainability, giving back, building a business in the UK and beyond, and why even something as simple as socks can become a platform for impact and joy. If you’re building a brand or just want to shop more consciously, this one’s for you. Here are a few highlights from our conversation:   * How animal welfare and e-commerce collided to spark Bare Kind   * The surprising power of giving 10% to charity and doing it transparently   * Why bamboo is better for people, the planet, and your feet   * How Bare Kind designs socks that start conversations and build community   * Lessons on scaling a mission-driven brand without losing its soul   Join me, Ramon Vela, in listening to the episode and discover how a pair of socks can help save the planet—one animal and one customer at a time. Whether you’re an animal lover, sustainability enthusiast, or brand builder, Andrew’s story will leave you inspired. For more on Bare Kind, visit:  https://barekind.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 11 July 2025

In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion.  What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer. We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct and intention.   Whether it’s through bold scent choices or unconventional bottle design, Flower Shop is rewriting the rules of what a fragrance brand can be—and why the industry needed a shake-up. Here are a few highlights from our conversation:   * How a chance conversation led to the birth of a fragrance line rooted in nostalgia and artistry   * Why the brand isn’t chasing mass appeal—and why that’s a strength   * Lillian’s take on perfume as wearable sculpture and emotional trigger   * The role of risk-taking and gut decisions in building a disruptive brand   * Why authenticity and creative freedom are their North Star   Join me, Ramon Vela, as I listen to the episode and explore how Flower Shop Perfumes Co. is redefining modern fragrance—one story, one scent, one sculpture at a time. If you’re a fan of art, beauty, or brand building, you’ll find this episode rich with inspiration. For more on Parfum Cirque Du Soleil, visit: https://parfumcirquedusoleil.com/ For more on Flower Shop Perfumes Co., visit: https://flower-shop.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.    1 Commerce: https://1-commerce.com/story-of-a-brand Scaling a DTC brand gets harder the bigger you grow, especially when you’re stuck selling on just one channel.  While you’re focused on day-to-day ops, your competitors are unlocking marketplaces like Amazon, Walmart, and even retail shelf space—and capturing customers you’re missing. That’s where 1-Commerce comes in.  They help high-growth brands expand beyond their sites, handle end-to-end fulfillment, and scale through a revenue-share model that means they only win when you do.  As a Story of a Brand listener, you’ll get one month of free storage and a strategy session with their CEO, Eric Kasper. 

Transcribed - Published: 10 July 2025

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades.  What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. Fresh wasn't built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you've ever used Fresh, you'll love hearing how it all began. Here are a few highlights from our conversation:   * Why Fresh was never just about skincare—it was about experiences   * How inspiration from food, travel, and culture shaped iconic products   * The emotional moment they realized Fresh had outgrown their tiny store   * Why building a brand rooted in meaning creates a lasting connection   * How they stayed true to themselves, even after joining LVMH   Join me, Ramon Vela, as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you're a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration. For more on Fresh, visit: https://www.fresh.com/us/home If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they've generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND" and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Published: 10 July 2025

In this episode, I sit down with Lev Glazman and Alina Roytberg, the visionary duo behind Fresh, one of the most iconic beauty brands of the last three decades.  What began as a small apothecary shop in Boston evolved into a global brand renowned for blending modern skincare with timeless rituals. Lev and Alina share their journey with such openness—from selling artisanal soaps wrapped in hand-stamped paper to pioneering innovations like soy face cleanser and sugar lip treatments. What makes this conversation so special is how deeply they value storytelling, authenticity, and emotional connection. Fresh wasn’t built on trends, it was built on meaning. We explore how they followed their instincts, stayed rooted in their shared values, and created products that feel personal, poetic, and transformative. If you’ve ever used Fresh, you’ll love hearing how it all began. Here are a few highlights from our conversation:   * Why Fresh was never just about skincare—it was about experiences   * How inspiration from food, travel, and culture shaped iconic products   * The emotional moment they realized Fresh had outgrown their tiny store   * Why building a brand rooted in meaning creates a lasting connection   * How they stayed true to themselves, even after joining LVMH   Join me, Ramon Vela, as I listen to the episode and discover the heart, soul, and magic behind a brand that redefined modern beauty. Whether you’re a founder, a beauty lover, or someone who appreciates thoughtful entrepreneurship, this one is pure inspiration. For more on Fresh, visit: https://www.fresh.com/us/home If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 10 July 2025

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world.  As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment. What I found so refreshing about this conversation is Kyle’s commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, Delavie is creating skincare that’s built to perform and built to last. If you’ve ever wondered what happens when biotech meets beauty, this episode will blow your mind. Here are a few key takeaways from the interview: * How NASA, space research, and extremophiles led to a skincare breakthrough   * What makes the Bacillus lysate ingredient truly different, and clinically backed   * Why SPF and environmental exposure are only part of the skin damage story   * How Delavie is setting a new standard in cosmetic science and consumer trust   * The difference between making something marketable and making something that works   Join me, Ramon Vela, as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one’s for the curious, the skincare skeptics, and the science lovers. For more on Delavie Sciences, visit: https://www.delaviesciences.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: REViVE Amazon Marketing Partners: https://revivemp.com/ REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcribed - Published: 9 July 2025

In this episode, I sit down with Darren Litt, the founder of Hiya Health, a mission-driven kids' wellness brand that’s reimagining what it means to raise healthy children.  Darren shares how a single disappointing Amazon order led him down a path of obsession with better ingredients, smarter packaging, and more meaningful health experiences for kids and families. What started with taste tests from his daughters turned into a national movement to clean up the children’s supplement space. What I love most about this conversation is how Darren and his team go beyond just building a better vitamin—they’re building moments between parents and kids. From personalized bottles to thoughtful monthly games, Hiya makes health a shared experience.  We also discuss entrepreneurship, scaling with intention, and what it takes to build a profitable, bootstrapped brand that recently sold a majority stake for $260 million, all while staying true to its mission. Here are a few highlights from our conversation: * How a gummy vitamin full of sugar sparked the idea for Hiya Health * Why every Hiya product is obsessively formulated with both kids and parents in mind * The secret to building a best-in-class DTC subscription business with no outside capital * How experiences—like decorating bottles and sending monthly games—deepen brand loyalty * Why authenticity, not gimmicks, is the key to long-term consumer trust Join me, Ramon Vela, as I listen to the episode and discover how Hiya Health is creating healthier habits and happier moments—one chewable at a time. If you’re a parent, founder, or just someone who believes in thoughtful innovation, this one’s for you. For more on Hiya Health, visit:  https://hiyahealth.com/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/ Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.

Transcribed - Published: 3 July 2025

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling.  Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.” What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly takes to persevere when everything feels uncertain.  We explore the magic of creating products that resonate on an emotional level, how community drives every decision, and what it’s like to grow a company without paid ads, outside investment, or compromise. Here are some key takeaways from the episode: * How Lindsey bootstrapped a brand that’s done millions in sales with zero paid media   * The power of building for the “everyday girl” who just wants to feel confident and comfortable   * Why community isn’t just a buzzword—it’s the foundation of everything SET ACTIVE does   * The real-life challenges of being a solo founder—and how Lindsey reframes hard days   * What’s next for the brand: new fabrics, potential men’s drops, and continued innovation   Join me, Ramon Vela, as I listen to how Lindsey Carter is rewriting the rules of modern activewear—one intentional, community-led decision at a time. Whether you’re a founder, fashion lover, or someone seeking inspiration, this story will move you. For more on SET ACTIVE, visit:  https://setactive.co/ If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Color More Lines: https://www.colormorelines.com/get-started Color More Lines is a team of ex-Amazonians and e-commerce operators who help brands grow faster on Amazon and Walmart. With a performance-based pricing model and flexible contracts, they’ve generated triple-digit year-over-year growth for established sellers doing over $5 million per year. Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning. 

Transcribed - Published: 1 July 2025

In this episode, I sit down with Jonathan Cornish, the spirited co-founder and “Head Bandit” behind The Froot Thief—a fruit snack brand that’s turning heads and winning lunchboxes.  Jonathan’s story is one of grit, gratitude, and big flavor. We discuss how a family-run business gave him and his brother their first break over 25 years ago, and how that act of faith continues to shape their approach today. That foundation—combined with deep experience in retail and manufacturing—set the stage for a snack brand that’s anything but ordinary. We dive into how The Froot Thief went from a bold idea during lockdown to landing on Costco shelves nationwide. What I love about this episode is how honest Jonathan is about the risks, the emotional journey, and the fulfillment that comes from building something you truly believe in.  From production lines in South Africa to school lunches in the U.S., this is a story about purpose, play, and the power of trusting your instincts. Here are a few highlights from our conversation: * How a simple act of belief launched a 25-year entrepreneurial journey   * The Costco call that changed everything: “I’ll take every strand you can make”   * Creating a clean-label fruit snack that’s as fun as it is nutritious   * Navigating tariffs, manufacturing, and the realities of scaling internationally   * Why “fruit spaghetti” and 100 inches of fun are stealing the snack spotlight   Join me, Ramon Vela, as I listen to the episode and discover why this snack brand is not only worth trying but also worth supporting. If you’ve got kids, love fruit, or just want a great founder story, you won’t want to miss this one. For more on The Froot Thief, visit: https://www.frootthief.com/ If you enjoyed this episode, please leave The Story of a Brand a rating and review.  Plus, don’t forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today’s Sponsors: Augmentum Media - Influencer Marketing for Consumer Brands: https://www.augmentum-media.com/story What secret do fast-growing Health and Wellness brands like Xtendlife, Nourished, and Hunter & Gather share? They all outsource their influencer marketing to the experts at Augmentum. Augmentum is offering "The Story of a Brand Show" listeners a 30-minute consulting session AND a personalized influencer strategy plan built by their experts for you to implement either with them or in-house. Visit the link above to learn more. 

Transcribed - Published: 27 June 2025