Rodan + Fields - Transformation from the Inside Out: Building a Modern Omni-Channel Powerhouse

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 6 November 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When you think about transformation in beauty, few stories are as fascinating as the one unfolding at Rodan + Fields.

In this episode, Rose Hamilton, CEO of Compass Rose Ventures, sits down with Anncy Rowe, Chief Commercial Officer, who is leading the company through one of the most ambitious reinventions in the industry — evolving from a billion-dollar direct-selling brand into a modern omni-channel powerhouse.

Anncy's background includes some of the most iconic names in beauty — Maybelline, Garnier, and IT Cosmetics — and she's now using that experience to bridge legacy and innovation at Rodan + Fields.

What struck me most about Anncy's leadership is her ability to balance conviction and curiosity. She's fiercely protective of the brand's DNA — its female-founded roots, dermatology-driven credibility, and loyal consultant community — while introducing fresh storytelling, modern retail partnerships, and a bold "Love What You See" campaign that redefines clinical luxury for today's consumer.

Here are a few highlights from our conversation:

* Purpose Meets Reinvention: How Rodan + Fields is blending its heritage of women-led dermatology with a new omni-channel model that meets consumers wherever they shop — from consultants to DTC to Ulta.

* Clinical Luxury, Redefined: The brand's unique formulation philosophy — "no more, no less" — and why restraint, not volume, is the most powerful form of innovation.

* Storytelling with Conviction: Anncy's approach to brand transformation is rooted in founder DNA, purpose, and authenticity rather than chasing trends.

* Female-Founded Advantage: How being the #1 female dermatologist-founded skincare brand is both a point of pride and a call to elevate more women in science and leadership.

* Culture as the Growth Engine: Inside the company's transformation — from hiring and leadership mindset shifts to building agility, clarity, and confidence across teams.

Join us in listening to this episode to hear how Anncy Rowe and the Rodan + Fields team are proving that legacy and reinvention can coexist beautifully — and that true transformation starts with purpose, people, and belief.

For more on Rodan & Fields, visit: https://www.rodanandfields.com/en-us/

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Transcript

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0:00.0	Dan and Fields is with a select few. The founders launched saying we want to be a clinical luxury player.
0:08.9	In some people's minds, that might be an oxymoron because you're either luxury where maybe it's a lot of beautiful textures and storytelling, but maybe not hardcore efficacy and clinical trials behind it. Then you might have
0:23.5	clinical players where a lot of hardcore efficacy, before and afters, clinical claims,
0:29.3	but maybe the products are not the best to use. They don't feel that great. This is the marriage
0:34.4	of both of those things. It is clinical and it is luxury.
0:37.7	And when you try it, the products feel amazing, but they're delivering results.
0:53.2	This is Rose Hamilton, your host for The Story of a Brand Show.
0:56.8	For over two decades, I've served as a hands-on executive in growing consumer companies,
1:01.9	including the Vitamin Shop, Petsmart, and Nutrafall.
1:05.4	And I'm the founder of Compass Rose Ventures, a consultancy to emerging CPG brands.
1:10.6	On this show, I'll bring you simple brand
1:12.5	growth strategies based on practical experience, inspiring expert interviews, and my own insights
1:18.1	from my time on the front lines in the fascinating world of health and wellness, beauty, food
1:23.0	and beverage, and pet. Now, let's get started with today's episode. Hello everyone and welcome to the story of a brand.
1:30.3	I'm Rose Hamilton, CEO of Compass Rose Ventures and your host for today.
1:34.3	And today we're really in for a treat.
1:36.3	I am so excited.
1:38.3	We are joined by someone who knows what it takes to lead transformation inside iconic brands.
1:47.9	Ancy Rowe, chief commercial officer at Rodan and Fields, is with us today.
1:54.6	Ansi's career spans from some of the biggest names in beauty, including Mabeline, Garnier, Lankom,
2:00.1	and It Cosmetics, where she helped shape global storytelling for brands people absolutely love.
2:01.9	Now, she's leading Rodan Fields through one of the most ambitious pivots in beauty, evolving from a billion-dollar direct-selling
	...

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