I had the absolute pleasure of sitting down with Angus Rittenburg, Co-Founder and CEO of WYNK, to explore one of the fastest-growing trends in the beverage industry: low-dose THC drinks.

Angus shared his incredible journey from engineering at Tesla and SpaceX to launching a scrappy startup with a vision for healthier, more social alternatives to alcohol. What struck me most was how much of WYNK’s story is about holding onto a vision—even when the path forward wasn’t clear and staying scrappy, adaptable, and true to quality.

In this episode, Angus and I discuss everything from his early mentor, who taught him to value education over money, to the inventive mobile production systems that helped WYNK break into multiple states, to the massive regulatory unlock that allowed hemp-derived THC beverages to finally reach mainstream shelves. 

Along the way, we also explored the challenges of consumer education, the better-for-you movement in beverages, and what it takes to not just build a product but build a category.

Here’s what you’ll learn in this episode:

* How a mentor’s belief in vision over money shaped Angus’s entrepreneurial journey

* The scrappy origins of WYNK and how a mobile canning trailer became the company’s launchpad

* Why low-dose THC beverages are poised to disrupt alcohol consumption trends

* The regulatory shifts that allowed WYNK to expand beyond dispensaries into bars, restaurants, and liquor stores

* How WYNK is investing in quality and compliance to build not just a brand, but an entire category

Join me, Ramon Vela, as I listen to this fascinating episode of 'The Story of a Brand,' where we explore the vision, challenges, and triumphs behind WYNK, a brand rewriting the rules for social beverages.

 

For more on WYNK, visit: https://drinkwynk.com/

 

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