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The Story of a Brand

Delavie Sciences - Why This Brand Says No to the Skincare Status Quo

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 9 July 2025

⏱️ 59 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with Kyle Landry, PhD, a scientist-turned-entrepreneur who’s bringing literal space-age technology to the skincare world. 


As the President and Co-founder of Delavie Sciences, Kyle shares how a partnership with NASA led to the discovery of a one-of-a-kind extremophile—an organism found on the outside of the International Space Station—that now powers their cutting-edge skincare line. This isn’t just about beauty—it’s about real science, real function, and rethinking how we protect our skin from the environment.


What I found so refreshing about this conversation is Kyle’s commitment to truth, transparency, and rigor in a category often filled with hype. From product formulation to environmental defense, Delavie is creating skincare that’s built to perform and built to last. If you’ve ever wondered what happens when biotech meets beauty, this episode will blow your mind.


Here are a few key takeaways from the interview:


* How NASA, space research, and extremophiles led to a skincare breakthrough

 

* What makes the Bacillus lysate ingredient truly different, and clinically backed

 

* Why SPF and environmental exposure are only part of the skin damage story

 

* How Delavie is setting a new standard in cosmetic science and consumer trust

 

* The difference between making something marketable and making something that works

 

Join me, Ramon Vela, as we listen to the episode and explore how science, innovation, and skin health are coming together in a way the beauty industry has never seen before. This one’s for the curious, the skincare skeptics, and the science lovers.


For more on Delavie Sciences, visit: https://www.delaviesciences.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


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*


Today’s Sponsors:


REViVE Amazon Marketing Partners: https://revivemp.com/


REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcript

Click on a timestamp to play from that location

0:00.0

So De LaVee as a whole, our premise is to use things that nature has already created,

0:06.2

or nature is found a way, and bring it into skin care.

0:09.2

And bacillus lysate is a prime example of that.

0:12.0

You know, we were thinking, hey, if this could somehow survive exposure to these harsh conditions,

0:18.5

there must be a way for it to protect its genome or to correct

0:22.5

any damages or errors that occurred from just being exposed to space.

0:27.3

So this is when we started looking at what it can do.

0:30.5

And our line aonia, which features bacillus lysate, has the ability to unactivate certuans.

0:36.5

So certuans are like a primitive repair enzyme mechanism

0:42.1

type process that basically makes your body more efficient and protects it from damages. If you

0:48.5

just Google Sertunes and longevity, you'll see a long debate on how this works and there's a lot of sound science around

0:55.5

it. And we found that the ingredient that's key in our serums and creams activates that

1:00.9

just as well as resveratrol. From all the comparison studies we did, we activate just as well,

1:07.8

if not better, than resveratrol. It also turns on your body's ability to make

1:12.7

high erronic acid. All products have high erotic acid in them, and the hope is that it enters

1:18.7

your skin and it plumps the matrix. Ours works the other way where it tells your body to make more.

1:24.6

You can actually increase hyeronic acid production by over 200%.

1:28.1

So now you're hydrating from within, and nothing is better for your skin than your own

1:33.5

natural hyeronic acid.

1:51.1

Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.

1:55.2

Like always, we have an amazing guest in brand that we're going to feature on today's show.

2:01.6

But before we do, if you're a better for you CPG brand thinking about Amazon, let me ask you something.

...

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