Snoozy - Helping You Sleep, One Gummy at a Time

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 17 July 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Chris Abbenda and Owen Martinetti, the dynamic duo behind Snoozy, a functional gummy brand that’s reimagining how we think about sleep, stress, and chill.

What started as a curiosity about CBD quickly evolved into a product line that’s all about helping people wind down without the fuzziness or stigma of traditional solutions. We delve into everything from product formulation to branding, as well as how they’re breaking into retail by creating real value for both consumers and partners.

What I loved most about this conversation is how Chris and Owen are building with intention. They're not just chasing trends—they’re solving real problems with transparency, data, and a little bit of humor. Whether you’re a CPG founder, wellness enthusiast, or someone who’s ever struggled to sleep, this episode offers a thoughtful take on what it means to build a modern, functional brand.

Here are a few highlights from our conversation:

* Why product experience is at the core of Snoozy’s growth

* How education helps consumers overcome skepticism about functional ingredients

* What it takes to build trust in the CBD and sleep category

* Lessons from pivoting and simplifying the product line for retail success

* The importance of balancing science, taste, and storytelling

Join me, Ramon Vela, as I listen to the episode and hear how these two founders are putting consumers first—and helping all of us rest a little easier.

For more on Snoozy, visit: https://www.getsnoozy.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

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Today’s Sponsors:

REViVE Amazon Marketing Partners: https://revivemp.com/

REViVE Amazon Marketing Partners helps better-for-you CPG brands win on Amazon with niche expertise, founder-led strategy, and a true partnership model. Built by a CPG founder with a successful exit, REViVE only works with brands they believe in. Are you curious if Amazon is right for you? Book a Free Deep Dive Strategy Session today.

Transcript

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0:00.0	When we really started to look at the data of who's consuming what and for what reasons,
0:06.3	the thing that stood out the most was that when it came to edibles,
0:12.5	30% of people were reporting that they were taking this product to help them sleep.
0:18.5	And that was kind of an interesting blip in the data. And so we were like,
0:23.7	what's going on with sleep? And we started to look at it a little bit further and we're like,
0:28.5	oh my God, like America's not tired. It's exhausted. You know, 70 million people are suffering
0:35.0	from sleep issues in this country. Eight percent of people are on sleep medications. Two percent of people are suffering from sleep issues in this country.
0:37.5	8% of people are on sleep medications.
0:40.1	2% of people are on taking melatonin to help with that as well.
0:44.3	So this is a huge issue and we're just starting to hear about the potential medical
0:49.9	benefits of cannabis and hemp.
0:52.7	And so we knew that was the problem that if we were going to create a consumer package
0:57.7	good, we wanted to focus on.
0:59.5	And the other problem that we noticed that was happening in the industry was you had all
1:04.0	these companies trying to be everything all at once.
1:18.7	Hey, everyone.
1:23.3	This is Ramon Vela, and this is another episode of the story of a brand.
1:27.1	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:33.4	But before we do, if you're a better- you CPG brand thinking about Amazon, let me ask you something.
1:36.9	Are you scaling or just surviving?
1:38.9	Because here's the truth.
1:42.9	Most agencies throw your product on Amazon and hope for the best. But Revive Amazon marketing partners
	...

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