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The Story of a Brand

Resbiotic - The Gut-Lung Axis Explained

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 16 July 2025

⏱️ 54 minutes

🧾️ Download transcript

Summary

In this episode, I sit down with C. Vivek Lal, MD, FAAP, a physician-scientist and the founder & CEO of Resbiotic, to explore the incredible connection between our gut microbiome and respiratory health. 


Dr. Lal shares how his clinical work with premature infants inspired a deeper dive into gut-lung science, ultimately leading to the development of Resbiotic—a science-first wellness brand that’s bridging the gap between clinical research and everyday health.


What really struck me in this conversation was Vivek’s blend of curiosity, care, and credibility. He’s not just creating a product—he’s on a mission to help people breathe easier, live better, and understand how their gut health plays a role in it all. If you’re interested in functional wellness, biotech innovation, or just want to understand your body a bit better, this one is for you.


Here are a few highlights from our conversation:


* The gut-lung axis: what it is and why it matters

* How a NICU doctor became a CPG founder

* Why Resbiotic leads with clinical credibility, not marketing fluff

* The challenge of translating deep science into consumer products

* How education and transparency are building trust in a skeptical market

Join me, Ramon Vela, as I listen to the episode and discover how science, storytelling, and heart are driving the next wave of health and wellness innovation.


For more on Resbiotic, visit: https://resbiotic.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


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Transcript

Click on a timestamp to play from that location

0:00.0

We were also the first ones to find, or one of the first ones to find that lung actually has a microbiome, right?

0:05.5

Everyone comes up for the gut. Even the NIH, when it came up with the NIH microbiome project in, I think, 2006 or seven, they didn't have lung as a primary organ to study initially.

0:15.5

Because everyone thought that lungs are served, right? But later, our group and some other groups found that no, lungs also have

0:21.6

a microbiome, which is very low biomass, but it doesn't mean it's not important. It's very

0:26.1

important. So that's how my lab started studying the lungs with context to the microbiome. And we did

0:31.6

it for several years and found specific organisms which were helpful in decreasing lung inflammation.

0:37.8

So the problem was there was not even a concept which existed calling probiotic helpful

0:43.7

for lungs, right?

0:44.9

So respiratory probiotic or lung probiotic or the gut lung axis.

0:48.1

So we had to create a category.

0:50.1

And we, how many have launched many things after that, but we still are the OG of respiratory probiotics.

1:04.3

Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.

1:11.6

Like always, we have an amazing guest in brand that we're going to feature on today's show.

1:15.6

But before we do, many brands know they have a potential on Amazon,

1:19.6

but they might be leaving money on the table without realizing it.

1:23.6

Without deep platform expertise, brands can struggle with ad inefficiencies, unauthorized

1:30.5

resellers, and missed revenue opportunities.

1:34.3

That's why it's so important that brands turn to color more lines.

1:39.3

Their team of former Amazonians has 70 plus years of combined experience, and they still run their own eight-figure

1:46.7

brands today. They help businesses double the revenue in months, not years, with proven

1:52.1

strategies powered by proprietary AI-driven analytics and a white-glove approach that takes the

1:59.3

guesswork out of scaling. Want to see where your brand stands?

...

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