SET ACTIVE - Bootstrapped and Bold

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 1 July 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Lindsey Carter, the Founder and CEO of SET ACTIVE, a brand that has reshaped how women experience athleisure—not just in terms of function, but also in terms of feeling.

Lindsey shares her raw and powerful journey, from bootstrapping the brand at 25 with zero funding to building a movement rooted in authenticity, storytelling, and unmatched community connection. Her story is one of resilience, vision, and redefining what it means to be “active.”

What I love about this conversation is how candid Lindsey is about the emotional ups and downs of entrepreneurship—what it truly takes to persevere when everything feels uncertain.

We explore the magic of creating products that resonate on an emotional level, how community drives every decision, and what it’s like to grow a company without paid ads, outside investment, or compromise.

Here are some key takeaways from the episode:

* How Lindsey bootstrapped a brand that’s done millions in sales with zero paid media

* The power of building for the “everyday girl” who just wants to feel confident and comfortable

* Why community isn’t just a buzzword—it’s the foundation of everything SET ACTIVE does

* The real-life challenges of being a solo founder—and how Lindsey reframes hard days

* What’s next for the brand: new fabrics, potential men’s drops, and continued innovation

Join me, Ramon Vela, as I listen to how Lindsey Carter is rewriting the rules of modern activewear—one intentional, community-led decision at a time. Whether you’re a founder, fashion lover, or someone seeking inspiration, this story will move you.

For more on SET ACTIVE, visit: https://setactive.co/

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Use code "STORY OF A BRAND” and receive a complimentary market opportunity assessment of your e-commerce brand and marketplace positioning.

Transcript

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0:00.0	a lot of the mistakes that I made as an entrepreneur is I wanted to kind of have control over
0:05.4	everything. And you're not going to be able to do that as an entrepreneur. You're going to have to
0:09.6	be able to delegate a lot off and be able to create filters within employees of like, you know,
0:16.7	people before you that can filter through you that understand your vision. And that's part of it.
0:23.7	That's why it's like such a loaded question. Like you have to know what your vision is and make sure that
0:28.4	you can stay on the right path towards your vision. And if you fall off the tracks on the way to
0:33.5	your vision, making sure you can get back onto course correct and how you get back on to course correct. I mean, being an entrepreneur is single-handedly the hardest thing I've
0:42.5	ever done.
0:53.7	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
0:58.8	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:02.6	But before we do, many brands know they have a potential on Amazon, but they might be leaving money on the table without realizing it.
1:16.6	Without deep platform expertise, brands can struggle with ad inefficiencies, unauthorized resellers, and missed revenue opportunities.
1:20.6	That's why it's so important that brands turn to color more lines.
1:25.6	Their team of former Amazonians has 70 plus years of combined experience, and they still
1:32.5	run their own eight-figure brands today.
1:35.5	They help businesses double the revenue in months, not years, with proven strategies
1:40.2	powered by proprietary AI-driven analytics and a white-g glove approach that takes the guesswork out of scaling.
1:48.3	Want to see where your brand stands?
1:50.6	Get a free market opportunity assessment today at colormorelines.com by mentioning story of a brand.
1:59.2	Welcome back, everyone.
2:00.5	This is Ramon Vela. and again, we have just an
2:03.3	amazing show for you today. Today, we are featuring Set Active and their founder and CEO,
	...

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