NOWFUL - How Tiny Rituals Build an Unstoppable Life
The Story of a Brand Show
Ramon Vela
5 • 145 Ratings
🗓️ 13 November 2025
⏱️ 66 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with someone whose inner strength and personal reinvention truly moved me: Angelica Fuentes, Founder & CEO of NOWFUL.
From navigating profound personal challenges to building a wellness system rooted in clarity, self-love, and deep inner work, Angelica shares a journey that is both inspiring and practical. Her story begins with a simple but life-altering moment of gratitude and self-awareness at age 19 — a moment that sparked a lifelong path toward inner connection.
Throughout our conversation, Angelica opens up about the masks we all wear, the pain we numb rather than face, and how her 40-year journey of self-discovery eventually led to the creation of NOWFUL: a complete mind-body-spirit wellness system.
What struck me most is how each product — from the mushroom complex to the sleep cream to the affirmation cards — directly reflects what she relied on to survive some of the darkest moments of her life, including losing everything at age 52 and rebuilding from the ground up.
Key Moments From the Episode
* The moment that changed everything: At 19, a friend challenged Angelica's sadness, opening the door to decades of inner work and self-awareness.
* Shedding masks and facing the truth: Angelica shares how she confronted emptiness, fear, and a lifetime of expectations placed on her as a woman in a traditional Mexican family.
* How NOWFUL was born: Each product in the NOWFUL system comes from practices she used to survive everything from leadership stress to life-altering loss — including losing her businesses, her assets, and nearly her daughters in a 24-hour period.
* The power of ritual: Angelica explains why tiny, consistent habits are the foundation for resilience, clarity, and courage — and how they helped her rebuild her life at 52 and launch a new company at 62.
* Inside the NOWFUL system: From a 10-mushroom complex to a grounding essential oil, magnesium sleep cream, and smart affirmation cards linked to CBT — Angelica walks through how each piece helps reconnect you to your inner strength.
Join me, Ramon Vela, in listening to the episode. If you've ever felt stressed, disconnected, overwhelmed, or simply unsure of your next step, you will find so much wisdom and strength in this conversation. Angelica's story is a reminder that everything we need already lives within us — we just need the right rituals to awaken it.
Tune in to hear her powerful journey and learn more about the NOWFUL system.
For more on NOWFUL, visit: https://nowfuljourney.com/
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Transcript
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| 0:00.0 | What do rituals and habits do? |
| 0:02.2 | They allow you to come back to you, to believe in who you are, who you were meant to be. |
| 0:09.1 | We stop believing in ourselves because of everything that happens on the outside. |
| 0:13.2 | And that's why rituals are so important. |
| 0:15.2 | Why are rituals important? |
| 0:16.6 | Because at the age of 52, I had to reinvent myself. |
| 0:20.8 | In Mexico, being in a country as corrupt as it is with a very small place for the judicial system, there's not a lot of rule of law. |
| 0:32.8 | I was stripped from everything I owned, my company, my assets, everything in 24 hours. |
| 0:41.9 | And I was about to be stripped from the most precious people I had in my life at the time. |
| 0:47.1 | My two daughters, two and four, the one I take my motherhood away. |
| 0:49.8 | How did I go through that horrendous, darkest of places in my life? |
| 0:55.9 | That's when the toughest, especially the possibility of losing my daughters forever. |
| 1:00.5 | Quora 2 and 4. |
| 1:01.7 | By having had all those rituals that became habits in my life, taking care of my body, being clear, being grounded, sleeping well, working, you know, spiritually within me, |
| 1:12.9 | believing in me, understanding who I was, what I could do, having that strength and that courage |
| 1:18.3 | that, you know, was inside of me. That's how I got through that. That's how I went to the top |
| 1:24.9 | of my mountain, you know, in my career, in the businesses that I ran. |
| 1:29.3 | That's also how we got through the darkest of moments. |
| 1:43.6 | Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand. |
| 1:49.2 | Like always, we have an amazing guest in company that we're going to feature on today's show. |
| 1:53.3 | But before we do, imagine 100 influencers constantly talking about your brand. |
| 1:59.2 | Sounds great, right? |
... |
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