When I think of founder stories that move me to my core, Octavia Morgan’s journey is right at the top. 

In this episode, I sit down with Octavia Morgan, CEO and Creative Director of Octavia Morgan, to discuss building a fine fragrance brand rooted in intention, courage, and community. From her early mornings in meditation to the emotional moment a customer cried after finally finding a scent she could wear, this is a conversation about listening to your calling, even when it’s scary.

Octavia left a stable nursing career to create a fragrance brand for people like her—those with scent sensitivities who still wanted complexity, boldness, and beauty in what they wear. She shares how she took her brand “to the streets,” grew through word of mouth, and developed a fragrance line that’s now carried by Ulta Beauty nationwide. This isn’t just about perfume—it’s about purpose.

Here are a few highlights from the interview:

* The meditation that sparked Octavia’s leap from nursing to entrepreneurship—and the fear she had to face head-on.

 

* How a tearful customer showed her the deep emotional impact her product could have.

 

* Why Octavia sells $100+ fine fragrances at upscale markets—and how it built a grassroots community of superfans.

 

* The real reason so many people suffer from scent sensitivity, and how her clean, filler-free formulations are changing that.

 

* Her powerful advice for anyone with a dream they’re too scared to pursue: “Why not you?”

 

Join me, Ramon Vela, as I listen to the episode and discover the story of a founder who’s redefining what it means to follow your intuition and create beauty with integrity. You’ll walk away inspired and probably wanting to smell every scent she’s ever made.

For more on Octavia Morgan, visit: https://octaviamorgan.com/

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