Pvolve - Movement Is Medicine

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 9 October 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had the pleasure of sitting down with Rachel Katzman, the founder of Pvolve, a functional fitness company that’s redefining what it means to truly move your body with purpose.

Rachel’s story is deeply personal and inspiring. What started as a search for relief from back pain and scoliosis evolved into creating a method that blends functional fitness with resistance equipment, delivering not only results but also long-term health and mobility.

In our conversation, Rachel opened up about her journey with Lyme disease, how it reshaped her perspective on wellness, and why she believes movement is medicine. We also explored how Pvolve scaled from a scrappy start-up to a global brand with both digital and studio presences, why clinical studies matter in fitness, and what it means to franchise a mission-driven brand.

Some key moments from the episode include:

* Rachel’s personal health journey and how it inspired the Pvolve method.

* Why functional fitness addresses more than aesthetics; it prevents injury, improves posture, and supports longevity.

* The pivotal role of clinical studies in validating fitness methods and building consumer trust.

* How Pvolve thrived during the pandemic with its digital platform and transitioned into a fast-growing franchise model.

* The impact of celebrity advocates like Jennifer Aniston in amplifying the brand’s credibility.

Join me, Ramon Vela, as we listen to the episode and discover how Pvolve is changing the fitness landscape with an approach that goes beyond sweat; it’s about strength, mobility, and living pain-free.

For more on Pvolve, visit: https://pvolve.com/

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Transcript

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0:00.0	Well, I think, you know, I really started P-Volve, you know, because I, like, I never set out to start a fitness company.
0:09.5	You know, I was in my early 20s. I was going around to all the boutique studios in New York City and really found myself not physically seeing the results that I wanted, but more importantly, in a lot of back pain. And my scoliosis
0:21.8	flaring up from all these crazy high intensity workouts I was doing. And then, you know, I find
0:26.9	functional fitness and it really unlocked this world for me that I can not only look amazing
0:32.8	and have the physical results, you know, toned arms and the definition in my stomach and all the things
0:38.5	I wanted. But more importantly, my back pain went away. I had energy. I felt like I could move freely
0:44.0	throughout my day. It really unlocked, you know, a whole new world for me. And so that kind of
0:49.9	started this thinking of movement is really medicine. It can be healing. It is so much more than just
0:56.8	looking good.
1:08.0	Hey, everyone. This is Ramon Vela. And this is another episode of the story of a brand.
1:13.6	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:17.7	But before we do, if you're a better for you CPG brand thinking about Amazon, let me ask you something.
1:24.6	Are you scaling or just surviving?
1:30.6	Because here's the truth. Most agencies throw your product on Amazon and hope for the best. But revive Amazon marketing partners isn't most
1:37.5	agencies. The problem is, is that Amazon is hard. The algorithm changes. Competition is brutal. And if you're in the
1:45.8	better for you space, you're not just selling a product, you're selling a mission. And that's
1:51.6	where Revive comes in. Led by a former CPG founder with a successful exit, Revive brings real
1:58.4	brand site experience to your Amazon game. They take on a limited number
2:03.6	of brands, only the ones they truly believe they can scale. And if Amazon isn't the right
2:09.7	channel for you, they'll tell you straight up. This isn't an integrated partnership, not a plug-in-play.
2:17.6	You get niche expertise, full transparency, and a team that acts like an extension of your
2:23.3	team because they've been in your shoes.
	...

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