EvolveTogether - Do Good Every Day

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 3 September 2025

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had the pleasure of sitting down with Cynthia Sakai, Founder & CEO of EvolveTogether, and this conversation was both inspiring and deeply human.

Cynthia shared how her journey from jewelry design to launching a wellness-focused essentials brand began during the pandemic's chaos. What started with masks for frontline workers quickly grew into a mission-driven company rooted in connection, intentional design, and products that make people feel truly cared for.

What struck me most is how much thought Cynthia puts into every detail—whether it’s the clean formulations, sustainable packaging, or even the way a soap fits in your hand. She’s not just building products; she’s building trust and raising expectations for what consumers deserve.

Here are a few highlights from our conversation:

* How a background in jewelry design shaped Cynthia’s meticulous attention to detail

* The origin story of EvolveTogether and why masks were just the beginning

* Why the brand’s ethos is about being “for humans,” not just for consumers

* The importance of industrial design in making daily essentials feel seamless

* Lessons on trusting your gut and staying rooted in your “why” as a founder

Join me, Ramon Vela, as I listen to this episode and hear how Cynthia is reshaping everyday essentials into products worth buying and a brand worth supporting.

For more on EvolveTogether, visit: https://evolvetogether.com/

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Transcript

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0:00.0	When we think about corumulation, I make two lists. I really make a list of what's out there.
0:04.8	I make another list and I say, okay, what do I like about what's out there? I make another list
0:09.8	and I go, gosh, this is what I feel like is missing in that that I love. And then I try to combine
0:16.9	those two together. And then I say, okay, now that I've combined them together, how do we
0:23.4	actually make this product work? And then how do we actually make it clean? Because I think a lot of
0:29.6	products that work really well are not necessarily clean. And a lot of things that are clean
0:34.9	don't necessarily work. And for me, I don't want to choose one or the
0:41.6	other. I'm not that customer as a consumer where I'm like, okay, it's clean so I can kind of smell.
0:48.1	I'm okay with that. Like, I don't want to smell, right? But I also really want to be clean. So I think that those two are
0:55.4	really important for us. I think for us being kind to the planet also as table stakes,
1:01.6	I'm hoping in five years from now, we're not having the conversation of how'd you make it
1:06.4	clean or how'd you make it mindful to the planet? I think all of us as founders have the responsibility for creating companies today to move forward just to do better.
1:18.1	And I think that's really important because I think that consumers deserve better.
1:23.0	Thank you. Hey, everyone. This is Ramon Vela.
1:35.2	And this is another episode of the story of a brand.
1:39.0	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:42.9	But before we do,
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1:58.6	creators, automates outreach, and manages everything in one place.
2:04.4	Plus, it has a built-in affiliate tracking and social listening, so you'll save on multiple
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2:20.5	Plus, Saral's customer happiness team will support you every step of the way. Try at risk-free with an extended 14-day trial exclusively for
	...

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