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The Story of a Brand Show

LiveComplete - Building a Platform for the Future of Nutrition

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5145 Ratings

🗓️ 26 August 2025

⏱️ 63 minutes

🧾️ Download transcript

Summary

I had such a fascinating conversation with Anthony Boldin, Founder of LiveComplete.


This isn’t just another protein brand; what Anthony and his team are building could truly change how we think about food, nutrition, and even the future of plant-based eating. What struck me most was his passion, not just for creating a product, but for creating a platform that delivers “no compromises, sacrifice nothing.”


We delved into the science behind LiveComplete’s unique protein blends, including its groundbreaking concept of match rate. Anthony explained how they’ve engineered plant-based proteins to replicate the amino acid profiles of human muscle, making them more effective for building strength, recovering faster, and even maintaining a lean physique.

 

This isn’t just for vegans; it’s for anyone who wants the most efficient and effective protein available.


Here are some key moments from our conversation:


* Anthony shares how a personal journey into veganism led him to discover protein imbalances and eventually write an algorithm to solve them.

 

* We delve into match rate, the measurement that determines how well a protein matches the components of our bodies, and why most proteins fall short.

 

* The story of LiveComplete’s 30+ co-founders and their restaurant-owner energy: passion, sacrifice, and personal commitment to building something better.

 

* A look at upcoming products like baking mixes and plant-based egg replacements designed to deliver taste, texture, and nutrition without compromise.

 

* Why Anthony believes LiveComplete is more than a product—it’s a platform for the future of food.

 

Join me, Ramon Vela, as I listen to this episode and discover why LiveComplete is creating one of the most fascinating food innovations I’ve come across in a long time.

 

If you’ve ever wished for protein that’s truly optimized for your body—and better for the planet—you’ll want to hear this one.


For more on LiveComplete, visit: https://livecomplete.com/


If you enjoyed this episode, please leave The Story of a Brand Show a rating and review. 


Plus, don’t forget to follow us on Apple and Spotify


Your support helps us bring you more content like this!


*


Today’s Sponsors:


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Transcript

Click on a timestamp to play from that location

0:00.0

Like we're, it's not, it's more than just a product. We're trying to change it into a platform

0:03.7

into a system where it's, it's really more of a functional platform for food and what the

0:08.6

future of food and what could become, where we have nutritional equivalence with plant-based

0:14.6

products that are equal to or better than the animal products that they represent. Yeah. And that's what I'm

0:20.5

sorry. I'm just like so excited about this because, like,

0:22.6

I feel like when I had the morning star, it was a compromise, right?

0:26.5

And again, I'm not trying to.

0:28.1

It was just no doubt it was.

0:30.6

Like, every, almost every vegan food ever had, it's got, has had compromise on either taste,

0:35.7

texture, nutrition, or price.

0:37.9

And so the magic formula is to check off every box and no company has done all four.

0:42.9

And, well, that's going to be us.

0:44.7

We're going to check off all four.

1:01.7

Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.

1:05.5

Like always, we have an amazing guest in brand that we're going to feature on today's show.

1:13.5

But before we do, imagine 100 influencers constantly talking about your brand. Sounds great, right? But getting there seems hard. Not with Searral. Soral is the all-in-one influencer platform that finds brand-aligned

1:21.3

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1:31.5

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1:35.1

You also avoid hefty agency fees and hours of manual searching.

1:40.7

Plus, Saral's customer happiness team will support you every step of the way.

1:46.4

Try at risk-free with an extended 14-day trial exclusively for the Story of a Brand podcast listeners.

1:53.2

Visit storybrandoffer.com to start today.

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