The Clear Cut - From Side Hustle to Full-Fledged Jewelry Brand

The Story of a Brand Show

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 15 August 2025

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

I had such a fascinating conversation with Oliva Landau, Co-founder & CEO of The Clear Cut.

What started as her passion for educating people about diamonds has evolved into a thriving modern brand that’s revolutionizing the way couples shop for engagement rings. Oliva shared how she went from being a gemologist and content creator to running a direct-to-consumer company that blends education, transparency, and trust at the heart of every customer interaction.

What struck me most was how The Clear Cut’s growth has been fueled not just by beautiful diamonds but by storytelling, social media, and community building. Oliva pulled back the curtain on the early days, the challenges of scaling while staying true to her mission, and how she’s shaping the next chapter of a category that’s been slow to evolve.

Here are some highlights from the episode:

* How a side hustle Instagram account turned into a full-fledged business

* Why education and transparency are the keys to disrupting the diamond industry

* The role social media has played in building community and brand trust

* Challenges of scaling while maintaining personalization in the customer experience

* What’s next for The Clear Cut as they continue to grow and innovate

Join me, Ramon Vela, as I listen to the episode and get inspired by Oliva’s journey of turning her expertise and passion into a brand that’s redefining the engagement ring experience.

For more on The Clear Cut, visit: https://theclearcut.co/

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Transcript

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0:00.0	on Instagram, and that's where it really took off. So people started following my educational
0:05.2	content, really resonating. And the industry in general is known for a bit of opakness. It's not
0:12.8	known for its transparency. And I think it was the blog and the social media accounts were born at
0:19.6	the age of like transparency, information, social
0:23.3	media, being accessible to everyone in an industry that wasn't very accessible. So it all kind of
0:31.0	happened at the right moment. And then people started reaching out to me asking if I could create
0:35.3	their custom rings. And we quickly realized that there was like a white space in this market and that, you know, I had in a year
0:43.1	sold over a million dollars of engagement rings through Instagram DMs on my like lunch break
0:48.4	and after work. So that's when we decided there must be a way to turn this into a business that suited for at the time.
0:58.6	And the new generation of engagement ring buyers, which were millennials who were getting information online, really understanding like price transparency and wasn't going to settle for whatever was being presented to them in a jewelry
1:12.4	store case. They knew exactly the cut they wanted, the quality, the exact design, and they wanted
1:18.1	that at a fair price point.
1:35.6	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:39.3	Like always, we have an amazing guest in brand that we're going to feature on today's show.
1:47.0	But before we do, imagine 100 influencers constantly talking about your brand. Sounds great, right? But getting there seems hard. Not with Searral. Soral is the all-in-one influencer platform that
1:54.1	finds brand-aligned creators, automates outreach, and manages everything in one place. Plus, it has a built-in affiliate tracking and
2:04.2	social listening, so you'll save on multiple tool subscriptions. You also avoid hefty agency fees
2:11.5	and hours of manual searching. Plus, Searle's customer happiness team will support you every step of the way.
2:20.2	Try at risk-free with an extended 14-day trial exclusively for the story of a brand podcast listeners.
2:27.1	Visit storybrandoffer.com to start today. Welcome back, everyone. This is going to be a great show.
2:33.8	I have with me, Olivia Landau,
2:36.7	who is co-founder and CEO of the Clearcut. Welcome to the show. Thank you so much for having me.
	...

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