Cordina Hair - Creating Confidence, One Curl at a Time

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 July 2025

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention.

What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally.

What I loved most about this conversation is Yanika’s fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you.

Here are a few highlights from our conversation:

* How a wire, sponge, and hot glue gun led to a viral beauty tool

* The moment a beauty editor helped spark massive exposure

* Why listening to customer feedback helped evolve the product line

* The power of perseverance and learning as you go

* How Yanika balances creativity with business growth

Join me, Ramon Vela, as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence.

For more on Cordina Hair, visit: https://www.cordinahair.com/

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Transcript

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0:00.0	So my background was more in the PA world. So I was working as a personal assistant at the time.
0:07.2	So I was assisting as CEO and multiple directors. So it was more in the kind of admin world and the corporate world.
0:16.9	And I always felt a little bit restricted creative-wise, but I never quite understood where I
0:23.0	would fit in. And I think every time I try to get more responsibilities, climb the corporate
0:29.2	ladder, I always felt a little bit stuck. And I think it's just, to be honest, I was driving
0:34.6	into work that when the idea for the flower curl popped up. That's how it came about. I was stuck in traffic and I thought, hang on a minute. This is, I've got an and this is another episode of the story of a brand.
1:05.0	Like always, we have an amazing guest in brand that we're going to feature on today's show. But before we do, scaling an e-com brand is brutal, especially when you're doing it alone.
1:16.6	While you're stuck figuring out your next move, other brands are sharing what works and hitting
1:21.6	milestones.
1:23.4	Workspace 6 is a private community where over 950 of 7, 8, and 9 figure brand operators
1:31.8	trade insights, solve problems, and shortcut growth. It's the anti-fluff operators room, and for your
1:40.6	first 30 days, it's just $1. That's it. Join the dark horses of ecom at
1:47.8	workspace6.io, get real answers, and skip the trial and error. Imagine 100 influencers
1:56.1	constantly talking about your brand. Sounds great, right? But getting there seems hard.
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2:09.9	automates outreach, and manages everything in one place.
2:14.4	Plus, it has a built-in affiliate tracking and social listening, so you'll save on
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2:28.1	Plus, Searral's customer happiness team will support you every step of the way.
2:33.6	Try at risk-free with an extended 14-day trial exclusively for
2:38.2	the story of a brand podcast listeners. Visit storybrandoffer.com to start today. Welcome back,
	...

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