In this episode, I sit down with Isaac LeKach and Lillian Shalom, the creative and entrepreneurial duo behind Flower Shop Perfumes Co., a brand that’s blurring the lines between scent, art, and emotion. 

What struck me most about our conversation is how personal their approach to fragrance is. For them, perfume isn’t just about smelling good; it’s about storytelling, self-expression, and creating a deeply emotional, almost spiritual experience for the wearer.

We talk about everything from product innovation to packaging inspired by sculpture, as well as what it’s like to build a fragrance brand with no roadmap, just instinct and intention.

 

Whether it’s through bold scent choices or unconventional bottle design, Flower Shop is rewriting the rules of what a fragrance brand can be—and why the industry needed a shake-up.

Here are a few highlights from our conversation:

 

* How a chance conversation led to the birth of a fragrance line rooted in nostalgia and artistry

 

* Why the brand isn’t chasing mass appeal—and why that’s a strength

 

* Lillian’s take on perfume as wearable sculpture and emotional trigger

 

* The role of risk-taking and gut decisions in building a disruptive brand

 

* Why authenticity and creative freedom are their North Star

 

Join me, Ramon Vela, as I listen to the episode and explore how Flower Shop Perfumes Co. is redefining modern fragrance—one story, one scent, one sculpture at a time. If you’re a fan of art, beauty, or brand building, you’ll find this episode rich with inspiration.

For more on Parfum Cirque Du Soleil, visit: https://parfumcirquedusoleil.com/

For more on Flower Shop Perfumes Co., visit: https://flower-shop.co/

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