Compass Rose Ventures - Good Ideas Don’t Scale Themselves

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 16 July 2025

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I sit down with Rose Hamilton, a powerhouse marketing strategist, CPG advisor, and the founder of Compass Rose Ventures.

Rose shares an honest, insightful look into what it takes to build, grow, and scale a consumer brand in today’s landscape, from digital-first storytelling to the emotional resilience founders need to survive the chaos of retail and fundraising. This conversation is packed with wisdom earned from years in the trenches, advising some of the most innovative brands in beauty, beverage, wellness, and beyond.

What I love most about this episode is Rose’s unique blend of heart and strategy. We discuss how founders can become better storytellers, how to establish a robust marketing foundation, and why data is more than just a buzzword - it’s a vital survival tool.

If you’re a founder, operator, investor, or just obsessed with consumer brands, this is the episode for you.

Here are a few key moments from our conversation:

* Why modern CPG brands need both marketing soul and operational grit

* How to shift from founder-led storytelling to storyselling

* The concept of a “data room for marketing”—and why every brand needs one

Join me, Ramon Vela, as I listen to the episode and hear why Rose Hamilton believes brand builders are among the most creative and resilient people in the world. Whether you’re scaling or just starting, her advice will leave you inspired and ready to act.

For more on Compass Rose Ventures, visit: https://compassroseventures.com/

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

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Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/

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Transcript

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0:00.0	Well, I think the most important thing is that good ideas do not scale themselves.
0:05.7	That is just the bottom line.
0:07.6	I see it over and over and over again.
0:09.3	But disciplined execution really does.
0:12.5	And execution for execution's sake doesn't.
0:15.4	But when it's disciplined and it's thoughtful and it's intentional and tract, it works really well.
0:22.0	And at Compass Rose, we really help founders keep their voice, like maintain their vision, maintain their voice,
0:28.2	build their brand, and build that clarity that keeps it growing. Along with the playbook that turns
0:34.1	the chaos of trying to grow and scale and make decisions into confidence.
0:39.0	And one real operator step at a time is how I like to think about it, because it really is
0:44.5	all about being an operator and having as much information at your disposal to help you with the
0:50.1	rigor and help you be able to scale.
0:52.8	So, you know, again, a good idea won't scale itself.
0:55.9	It takes a little bit of help. And we love to meet founders who are in the midst of their journey
1:00.3	and be able to help along the way.
1:18.0	Hey, everyone. This is Ramon Vela, and this is another episode of the story of a brand.
1:21.8	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:27.0	But before we do, imagine 100 influencers constantly talking about your brand.
1:29.6	Sounds great, right? But getting there seems hard. Not with Searle. Surall is the all-in-one influencer platform that
1:36.4	finds brand-aligned creators, automates outreach, and manages everything in one place. Plus,
1:44.0	it has a built-in affiliate tracking and social listening,
1:47.7	so you'll save on multiple tool subscriptions.
	...

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